If you've been wondering how your nonprofit can take full advantage of Facebook- or just looking for ways to get past social media marketer's block- here are 21 ways that organizations can get fans, engage them, and, hopefully, turn them into supporters! From online marketing adviser Constant Contact. For more educational materials, take a look at blogs.constantcontact.com.

1. 21 Ways Nonprofits Can Use Social
Media to Get Their Mission Across
© 2012

2. 1. Behind-the-scenes footage
Who:
Winter Park Harvest Festival
(click here for their website)
How:
Founder John Rife uses a smartphone to show his own
efforts working toward a more sustainable future
Why:
Pictures and videos that show how volunteers
work toward an organization’s goal can build a
more personal relationship with Facebook fans
© 2012

3. 2. Show off what you’re doing
How:
Post pictures, videos, even plain text posts
about what you’re working on.
Why:
This will keep donors up to date with the
latest initiative and bring them closer to the
organization.
© 2012

4. 3. Use Facebook tabs
How:
If you’re unsure of how to create your own apps, it’s easy to learn
how to customize Facebook Tabs.
Why:
You can integrate things with your tabs, too. Here, John integrates
festival events run via EventSpot, along with a sign-up sheet for
his email list.
© 2012

5. 4. Use Facebook tabs some more
Who:
Union Settlement Association
(click here for their website)
Why:
You can provide quick buttons for the most
important parts of your organization.
© 2012

6. 5. Share your history
How:
Look into your archives and grab some photo. If
you don’t have any, use historical photos that
show a common cause with your organizations.
Why:
This engages fans and shows just how dedicated
your organization is to the cause.
© 2012

7. 6. Link to your press coverage
How:
Find news articles that cover your
organization and link to them.
Why:
Your Facebook Page should always be
the top resource for supporters for news
about the organization.
© 2012

8. 7. Run a fundraiser
How:
Use a 3rd party program like Social
Campaigns to create fundraisers on
Facebook.
Why:
As you establish a loyal fanbase on
Facebook, it will become easier to
mobilize them for new initiatives.
© 2012

9. 8. Share successes
Who:
Fairy DogParents
(click here for their website)
How:
Share photos & anecdotes about your organization’s work.
Why:
Good news is a great way to grow a Facebook fanbase.
If it’s good news that you helped make, even better.
© 2012

10. 9. Run a survey
How:
Use Facebook surveys to get ideas for content
Why:
Asking your fans what kind of content they like is a sure way to keep Facebook fans engaged.
© 2012

11. 10. Share feedback
How:
Share responses from people who have benefited
from your organization’s services
Why:
If you get a positive comment from a supporter,
sharing it can help promote your organization’s
services to others.
© 2012

12. 11. Share with similar Pages
How:
Use Facebook’s tagging feature to tag other Pages
when you feature their content.
Why:
Just by tagging the name of another nonprofit in your
field, you expand the reach of both organizations.
© 2012

13. 12. Use your cover photo
How:
Create a Timeline cover photo that shows off your cause.
Why:
Your cover photo is a great place to put up a montage of all the work your nonprofit does.
© 2012

14. 13. Post customer testimonials
Who:
The SBDC at UNF
(click here for their website)
How:
Post testimonials via Facebook or
email.
Why:
Testimonials can show members
what your organization is helping
people achieve.
© 2012

15. 14. Post pictures of events
How:
Keep a camera close!
Why:
Every event is a good
opportunity to snap a picture for
Facebook—
whether you’re at a conference
or cleaning up a river.
© 2012

16. 15. Post invitations
How:
Post a link to your event registration page
on Facebook.
Why:
By sharing events beyond your website and
email, you can extend your reach & give fans
the opportunity to share with friends.
© 2012

17. 16. Post about legislation
Who:
Adoption Resources of Wisconsin
(click here for their website)
How:
Track legislation that could affect your organization and post
about it on Facebook.
Why:
This can establish your Page as a resource for community
news & mobilize supporters.
© 2012

18. 17. Ask for comments
How:
Just asking for comments can generate some responses, as long as the question isn’t too
personal.
Why:
One story can start a whole conversation.
© 2012

19. 18. Share your expertise
Who:
The Guilford Art Center
(click here for their website)
How:
Share posts that show off expertise.
Why:
You know your subject. Volunteers count on
that expertise and sharing it can help
make people passionate about the cause.
© 2012

20. 19. Curate content
How:
Share content relevant to your cause.
Why:
By sharing this kind of information, you position your
Facebook Page as a resource for those interested in the
broader aspects of the cause, too.
© 2012

21. 20. Welcome new members
Who:
The Greater Bloomington Chamber
of Commerce
(click here for their website)
How:
Keep track of which members are “liking” the Page.
Why:
Showing new members can connect fans with the
organization.
© 2012

22. 21. Share your awards
How:
Showcase your awards on Facebook.
Why:
Fans appreciate your success and sharing it can create a tighter community and increase
engagement.
© 2012

23. Learn more…
Facebook Marketing
• 11 Reasons People Aren’t Responding to Your Facebook Posts
• 5 Steps to Combining the Power of Email and Facebook for Your Nonprofit
• How to Run a Fundraiser on Facebook
Or watch a free webinar…
4 Steps to Growing Your Nonprofit with Facebook
© 2012