Developing online Buyer Personas
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An overview of the Process of Developing Online Personas for the Digital age.
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Developing online Buyer Personas
- 1. Developing Online Buyer Personas March 2013
- 2. Most businesses operate in… • Fluid environment • Constantly evolving process..
- 3. Are we connecting ? Is our message? Right Place! Right Time! Right Context!
- 4. Deeper the dive.. • More attention to detail • Stakes getting higher.
- 5. Two Questions. • Who is your ideal customer? And • What information are they looking for?
- 6. Help these prospects have me surrounded! Where, When, Who, Why
- 7. How do Prospects find me online? • What words are they typing to find me!
- 8. Do they stay long when they arrive. • Does my website make them feel welcome!
- 9. What do they do on my site ? • Where do they go?
- 10. How do I find out? • Observe
- 11. What about asking them… • Consult.. I know you know
- 12. Where’s the sweet spot! • It could be WONGA!
- 13. Perhaps…… • It the numbers that matter
- 14. I might even be … Job security…
- 15. Which in Turn affects…. • Purchase behaviour.
- 16. Buyers like these need…..
- 17. How is the decision made….. • Are we connecting with the right people?
- 18. Who has ultimate… • Authority!
- 19. Who controls …. • Purse strings
- 20. How long will it take… • To get a decision!
- 21. How many people.. • Are involved.. In final decision
- 22. What info do they need… • To get the Light switch on.
- 23. Don’t forget. • Digital Footprint..
- 24. How many? • Website Visits.
- 25. How many? • What information are they looking for!
- 26. What pages were visited… • Pricing page =
- 27. Other pages…. • Careers page =
- 29. Team effort results in.. • Touchdown = Closing the sale!