Lju Lazarevic

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Connected Data World

What is a Graph Database?

Tecnologia

Agenda
• Graph theory – The Seven Bridges of Königsberg
• What is a property graph database?
• Why graph databases are great
• Where does a graph database dominate? Some examples
• Summary

Graph Theory – The Seven Bridges of Königsberg
Node
(Vertex)
Relationship
(Edge)

Why graph databases are great - buying trainers
5

Why graph databases are great - buying trainers
6

Graph use-cases
• Fraud Detection
• 360° customer view
• Recommendations
7

Great graph use-cases – Fraud detection
8

Great graph use-cases – Fraud detection
Pattern: Identical National
Insurance Number related
to different entities
Pattern: Identical phone
number related to
different entities

Great graph use-cases – 360° customer view
11

Great graph use-cases – 360° customer view
12
External CRM
Marketing
Product
Orders

Great graph use-cases - Recommendations
13

Summary
• Property graph databases:
• are based on graph theory
• hold properties for the nodes and relationships
• can scale and grow easily
• Graph databases are a fantastic fit in applications where:
• relationships are important as the data they link
• we want to search for behavioural patterns
• we want to join disparate data sources together
14

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Lju Lazarevic

1. What is a graph database?

2. Agenda • Graph theory – The Seven Bridges of Königsberg • What is a property graph database? • Why graph databases are great • Where does a graph database dominate? Some examples • Summary

3. Graph Theory – The Seven Bridges of Königsberg Node (Vertex) Relationship (Edge)

4. What is a property graph database? 4

5. Why graph databases are great - buying trainers 5

6. Why graph databases are great - buying trainers 6

7. Graph use-cases • Fraud Detection • 360° customer view • Recommendations 7

8. Great graph use-cases – Fraud detection 8

9. Great graph use-cases – Fraud detection

10. Great graph use-cases – Fraud detection Pattern: Identical National Insurance Number related to different entities Pattern: Identical phone number related to different entities

11. Great graph use-cases – 360° customer view 11

12. Great graph use-cases – 360° customer view 12 External CRM Marketing Product Orders

13. Great graph use-cases - Recommendations 13

14. Summary • Property graph databases: • are based on graph theory • hold properties for the nodes and relationships • can scale and grow easily • Graph databases are a fantastic fit in applications where: • relationships are important as the data they link • we want to search for behavioural patterns • we want to join disparate data sources together 14

15. Questions? 15

Notas do Editor

It all began with graph theory. One of the most popular examples of the use of graph theory application is the Seven Bridges of Konigsberg. Taking the problem, it can be simplified down to nodes (the islands) and relationships (the bridges). Wiki defn: he study of graphs, which are mathematical structures used to model pairwise relations between objects
Can recommend anything, a product, a service, next best action… Use patterns within the graph to make suggestions/completions based on specific items/item groups bought by others

Lju Lazarevic

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Lju Lazarevic

Notas do Editor