Social Media Marketing for Insurance Agents (and what to do about it)
•
2 gostaram•938 visualizações
Insurance agents need to include social media in the marketing mix but platforms and social marketing campaigns need to be related to traditional objectives in the area of customer development, referrals, and new business from other sources.
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Social Media Marketing for Insurance Agents (and what to do about it)
Semelhante a Social Media Marketing for Insurance Agents (and what to do about it) (20)
Mais de Confluency Solutions
Mais de Confluency Solutions (6)
Último
Último (15)
Social Media Marketing for Insurance Agents (and what to do about it)
- 1. Why is social media important for your insurance agency? ...and what to do about it
- 2. Jim Culp Director, BPO Make Me Social Kevin McDonald Confluency Solutions
- 4. But now marketing is about…
- 11. Facebook and Twitter visitors spend 1.5X MORE TIME online than other internet users
- 12. 14% of Twitter users use the stream to FIND AND SHARE products and opinions
- 13. 25% of customers CONNECT with brands on Facebook to RECEIVE DISCOUNTS
- 14. WHAT WOULD MAKE YOU RECONSIDER SWITCHING YOUR INSURANCE? 54% - PRICE 39% - LOYAL REWARD TY
- 15. More than 50% of Facebook fans and 67% of Twitter users are more likely to MAKE A PURCHASE from the BRANDS THEY FOLLOW
- 16. Insurance Facebook friend facts About 4,000 insurance agencies have Facebook links or buttons on their website The average number of agency Facebook fans is about 100 Classic car insurance specialist Hagerty has almost 42,000 likes; Heacock Classic has over 45,000
- 20. What is your relationship based on? Unless you engage in conversation, you will never know.
- 21. Brand is.... The sum of all conversations happening about your agency.
- 23. Flo takes a hit...
- 24. “It’s much harder to sue someone you like.” Anonymous risk manager’s advice to a physician regarding malpractice lawsuit exposure.
- 25. Seth Godin’s advice “If Progressive is proud of their tactics, they should say so. ‘We fight against claims to keep our costs low, saving you money.’ But if they're not proud, they should tell the truth, learn from it and apologize.”
- 26. Good vs. Bad Reviews
- 29. 5 reasons why social media engagement is crucial
- 30. #1 Engaged brands are winning
- 31. #2 social touches many segments Retention Leads via referrals Search Close rates (brand confidence)
- 32. #3 it’s where your audience lives
- 33. #4 SOCIAL will continue to grow
- 34. #5 consumers expect to engage with you
- 36. Where do young consumers start? “They are far more influenced by their friends and family when it comes to buying insurance than by professional sales people.” source: Voice Of The Personal Lines Insurance Consumer Surveys, Deloitte Research, June/July 2011
- 38. Brand is.... The sum of all conversations happening about your agency.
- 40. Major platforms
- 41. Largest user base Lots of activity Opportunities for advertising
- 42. Business to business Groups specific to interests Opportunities for advertising
- 43. Large user base Tweets about deals
- 44. Social in search Growth potential (Reviews)
- 45. Shoppers have more tools than ever to compare prices, purchase online, share information and influence brands
- 46. Enough evidence is in to assert that social media will have a positive impact on sales
- 47. Getting started Set up Facebook, LinkedIn, G+, Twitter Individual and Personal Accounts Identify LinkedIn Groups Determine content editorial schedule
- 48. Set Goals Network growth Engagement likes comments shares
- 49. Relate goals to traditional results Retention Referrals Account development Close ratios
- 50. Build a network Contests Email to Customers Interact Advertising
- 51. Best Practices Know your audience Frequency - don’t become a ghost town Relevance Temper the sales pitch
- 52. Build Trust “Trust was a big factor for a significant number of respondents, with four out of 10 auto and homeowners (consumers) surveyed indicating they use an agent because they don’t trust insurers to deal with them fairly.” source: Voice Of The Personal Lines Insurance Consumer Surveys, Deloitte Research, June/July 2011
- 53. Make it easy to connect
- 57. Summary Set objectives in traditional areas Choose and set up platforms Post (editorial schedule) Build your network Measure engagement and network health
- 58. Resources Guide: Social Media Marketing for Insurance Agents Recording Slide set Marketing Worth Concierge Social Worth a la carte
- 59. Thanks for joining! Questions?