A well thought out design strategy is the foundation for a successful website. From front to back, the concept for a site has to be purposeful and intelligent, with an eye toward the future of the web. Tim & Erin are ready to share the insights they’ve gained from their experience, and provide practical solutions to common site design queries.
2. define
BLOG DESIGN STRATEGY
A design strategy is a plan that helps structure
your blog in the best possible way,
functionally & aesthetically.
3. define
digital touchpoint
A digital touchpoint is any opportunity you
provide for your audience to interact with your
brand online.
Your design strategy should be entirely focused on
creating an online experience that represents your
brand as authentically as possible.
4. A website, no matter it’s function, is comprised of layers.
These layers exist to frame & promote the content of the site.
5. No. 1
create strategy based on content
Define your content type.
Define how the audience should interact
with your content.
10. define:
responsive web site
A responsive website responds to its environment,
allowing for optimal user experience regardless of device.
11. b est p r act i ces
A successful relationship with your audience
depends on observing the best practices and
standards of website design.
Organization and consistency in your content is
paramount, as is the placement of utilities on your site.
12. No. 4
FRAME YOUR CONTENT
The goal should always be to create a
pleasant & productive experience for your
audience, using the moderate application
of aesthetic choices that in no way
impedes their journey.
- CooperHouse Design Mantra
13. blo g d es i gn t i ps
1. Develop Style Guide
Color Palette, Typography, Design Elements
2. Create Custom Graphics
Header, Icons, Side Bar Extras, Background Images
3. Keep It Simple
The Design Exists In The Details.
14. No. 5
FORM FOLLOWS FUNCTION. ALWAys.
Be Purposeful. Be Consistent. Be Authentic.
Make your content excellent.
Make your site easy to use.
Make your design reflect your brand.