Top 5 Tips to Attract Sponsors to Your Events
At Meet in Cambridge on 17 January 2013, Jackie Fast from Slingshot Sponsorship presented her top tips on how to attract sponsors to your events. Jackie Fast is the Managing Director of Slingshot Sponsorship – an innovative sponsorship agency based in Central London with a European base in Oslo, Norway. Slingshot builds new revenue streams for businesses and helps brands ensure sponsorship is built strategically into their marketing activity. Typically this involves integrating sponsorship platforms and developing brand partnerships, but also extends to branding, licensing, merchandising, brand ambassador relations, and overall commercialisation. Slingshot’s current clients include forward-thinking brands such as the BBC Worldwide, Toshiba, Red Bull, Mencap, Haymarket Consumer Media, British Heart Foundation, EDF Energy, Caterham Cars, Outlook Festival and more. Recent events have included Little Noise Sessions with Gary Barlow and Keane as well as the infamous Autosport Awards where Sebastian Vettel was presented with the International Race Driver of the Year. Follow Jackie on Twitter @JackieFast www.slingshotsponsorship.com
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Top 5 Tips to Attract Sponsors to Your Events
- 1. TOP 5 TIPS: Attracting Sponsorship Slingshot Sponsorship Jackie Fast, Managing Director
- 2. A bit about me... Twitter: @JackieFast @Slingshot_UK www.slingshotsponsorship.com
- 3. Who is Slingshot? Slingshot Sponsorship is an international sponsorship agency based in Central London with a European base in Oslo, Norway. We work on innovative sponsorship synergies – pushing boundaries of tradition. Visit us at slingshotsponsorship.com for more info. www.slingshotsponsorship.com
- 4. Why Sponsorship? Perfect platform for engagement: • Interactive • Fan loyalty • Brand experiences • Mutual benefits www.slingshotsponsorship.com
- 5. Everyone Wins... Win for the Audience, Win for the Sponsor & Win for the Rights Owner www.slingshotsponsorship.com
- 6. 1. It’s not about logos www.slingshotsponsorship.com
- 7. 2. Get everyone on board Communicate your message to all parties, industry and stakeholders www.slingshotsponsorship.com
- 8. 3. Differentiate yourself from the competition Proposals & packages www.slingshotsponsorship.com
- 9. 4. Lead time of 12 months Both you & your sponsors need time www.slingshotsponsorship.com
- 10. 5. Get expert advice Blogs, articles, consultants, agencies www.slingshotsponsorship.com
- 11. Final Takeaway Tips 1. It’s not about logos 2. Get everyone on side 3. Differentiate yourself 4. Twelve month lead time 5. Get expert help when you need it REMEMBER ADD VALUE & ENGAGE www.slingshotsponsorship.com
- 12. KEEP IN TOUCH Jackie Fast, Managing Director www.slingshotsponsorship.com T: 0207 226 5052 E: jackie@slingshotsponsorship.com Tw: @JackieFast
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