The role of the community leader as activist or local campaigner. An introduction to concepts of influence mapping, marketing, tactical choices and the relationship between community services and community activism. Includes group activities to better explore the concepts.

1. [ community leadership, community voice ] Birkbeck College 23.06.09 / Liam Barrington-Bush / Concrete Solutions /

2. what is voice? / Representation / / Advocacy / / Campaigning / / Activism /

3. the importance of voice / The ‘plaster’ of services? / / Cooptation of leadership / / Problem prevention /

4. voice and service delivery / Potential conflicts / / Legitimacy / / ‘The Cycle’ / services learning voice

5. knowing the right issue to take on “ Knowing the problem is not always the same as knowing ‘the right issue’ to campaign on…”

6. knowing the right issue to take on / Is it popular? / / Is it relevant? / / Is it winnable? / / How do you know? /

7. how a community problem can become a community campaign Parkdale Against Fascism Toronto, Canada, 2002 Problem : Neo-Nazis harassing members of local community, including violent attacks Issue : Small group of neo-Nazis living in Parkdale Activities : Broad-based local rally, leafleting, collective actions, incident reporting phone number

8. how a community problem can become a community campaign Parkdale Against Fascism Toronto, Canada, 2002 Outputs : 100 local residents at rally, 20+ local shops with anti-Nazi posters, public identification of individuals Outcome : Neo-Nazis leave Parkdale Impact : End to racist attacks and harassment, increased sense of safety in local community

10. knowing what change looks like Problem Issue Impact Ouputs Outcomes Activity

11. Issue End to racist attacks, greater sense of safety Neo-Nazis leave Parkdale 100 residents at rally 20+ shop posters Rally, leaflets, actions, phone number Neo-Nazis living in Parkdale Neo-Nazis harassing members of local community knowing what change looks like Problem Impact Ouputs Outcomes Activity

12. who can make change happen? / People? / / Government? / / Companies? /

13. how can you reach them? YOU Audience Target YOU Audience 1 Audience 2 Target YOU Audience 3 Audience 2 Audience 1 Target YOU Target

14. how can you reach them? Council CEO Local Media Local Strategic Partnership Head of Children's Services Social Workers Local Councillors Service Users Campaigning Group

16. break

17. framing your issue There are two sides to every story… … So how do you make sure your side of the story gets told? framing your issue

18. framing your issue You now have 60 seconds to convince the person next to you of something you are passionate about… Switch! Convince them back, with something YOU are passionate about – KNOWING WHAT YOU NOW KNOW ABOUT THEM! Marketing Your Campaign: A Drive on the Dark Side

20. choosing your tactics/approach “ Insider groups are regarded as legitimate by government and are consulted on a regular basis. Outsider groups either do not wish to become enmeshed in a consultative relationship with officials, or are unable to gain recognition. Another way of looking at them is to see them as protest groups which have objectives that are outside the mainstream of political opinion.” - Wyn Grant

23. choosing your tactics/approach Discussion: Insider or Outsider: When should you use which tools?

24. re-capping / Voice: What we mean by it / / Voice and Services / / Knowing the right issue / / What change would look like / / Who can make the change happen /

25. re-capping / Channels reaching our targets / / Framing your issue effectively / / Learning from marketing / / What insider/outsider tactics are / / When to use what tactics /

26. follow-up [ Liam Barrington-Bush ] [ Concrete Solutions ] [ concretesolutions@ymail.com ]