Google Instant Potential Impact on SEM and SEO

Presented by Kaushik Pal Google Instant - Potential Impact on SEM and SEO

Google Instant – search @ speed of typing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Instant - FAQs

[object Object],[object Object],[object Object],Google Instant – Core Features

[object Object],[object Object],[object Object],How can users access Google Instant?

[object Object],[object Object],[object Object],Google Instant – Key Features

[object Object],[object Object],Key Features (Continued …)

[object Object],Key Features (Continued …)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How does it affect the Search Marketer?

[object Object],[object Object],[object Object],How does it affect the Search Marketer? …. continued

Google Instant is ultimately a user experience innovation. Google has not adjusted the methodology for calculating quality score and ad rank, or the rule around match types and negative keywords. At this time, it doesn’t look like Google Instant will have any impact for the ranking of organic search results. How does it affect the Search Marketer? …. continued

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How many will use Google Instant?

[object Object],[object Object],[object Object],[object Object],How will it change the Users Search behaviour?

[object Object],[object Object],[object Object],[object Object],[object Object],How will it change the Users Search behaviour? …. continued

[object Object],[object Object],Impact on SEM

[object Object],[object Object],[object Object],Impact on SEM ….continued

[object Object],[object Object],[object Object],Impact on SEM …. continued

[object Object],[object Object],[object Object],[object Object],[object Object],Impact on SEM …. continued

Google Suggest will be critical for keyword expansion. – Search marketers should identify these suggested alternatives across top geographies, and track them for increases in impressions. Also for keyword expansion and negatives. Impact on SEM ….continued

[object Object],[object Object],Impact on SEM ….continued

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact on SEO

Google Instant is a game-changing innovation, with the potential to fundamentally alter search behavior. More in coming times …

Google Instant Potential Impact on SEM and SEO

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Google Instant Potential Impact on SEM and SEO