2. Desigual, an investment offering significant
growth potential
2
• Desigual is an emerging global fashion brand, which has been experiencing
an explosive growth…
•….and achieving outstanding margins thanks to its efficient business model, a unique
positioning with upper high-end mass market pricing and a bulk of customers with strong
affective relationship with the brand
• Global brands are a key sector for Eurazeo and Desigual is a top performer
► offering significant growth potential
► through new geographies and new categories
► enjoying high brand awareness
•Eurazeo enters into a partnership with Desigual
► €285 million capital increase to obtain 10% of the share capital
► governance rights corresponding to a true partnership
► protection of Eurazeo‘s investment
3. What we love about Desigual
3
Potential to grow and
create a new global player
• A combination of explosive and very
profitable growth over the last 11 years
► +29% Sales CAGR 2009-2013
► 10x from 2007
► 100x in 11 years
► Best in class EBITDA margin (29%
in 2013)
► Strong cash flow generation
• Ambition to grow the brand in North
America, Latin America and Asia, where
Desigual is still under-penetrated
• Unique product and vision, with a strong
brand DNA and the potential
to grow globally
• Smart business model: 2 main collections
per year; multi-channel, multi-category,
multi-gender; cost conscious and highly
reactive, leveraging on state of the art
management/IT tools and centralized
supply chain
• Visionary, highly dedicated and
experienced management team led by its
founder Thomas Meyer
• The founder and top management team
remain invested and fully involved in the
business
4. Desigual vision:
“La vida es chula!”
4
• Inspire and create positive
emotions through original clothing
• Share happiness, passion
and a non-conventional spirit
Vision
6. Desigual history
6
Store
openings
People
Collections
(1986)
Ibiza
(1997)
Barcelona
1983 1988 1993 1998
(1983)
Creation of
Desigual by
Thomas Meyer
(1991)
Outstanding success
of “Feel You Sexy”
(2002)
Manel Adell joins
the company
(2006)
Singapore
(2009) NYC
20132003 2008
(2010)
1st store Japan
Madrid
Paris
(2013)
Brazil
(2004)
First Kids collection
(2007)
London
(2004)
Manel Jadraque
joins the company
(2012)
Flagship Tokyo
(2013)
Launch of Living,
Shoes & Beauty
(2011)
Collaboration
with Christian Lacroix
Desigual today
4,200
FTEs
c. 2,000 FTEs
at the PoS
86
nationalities
29 years-old
on average
(2011)
Online
store
(2013)
New Desigual HQ
7. Increasing brand awareness
7
• Strongly building brand awareness, image and consideration in Europe
► Aided awareness* – 94% Spain – 83% Italy – 77% France
► Consideration to buy* – 40% Spain – 38% Italy
► Favorite brand* – 19% Spain – 16% Italy – 12% France
• Main brand marketing drivers include
► Impactful TV campaigns in 6 countries in Europe
► Special events in stores: Friends & Family– Sales Seminaked event - Sixties event
► International catwalks: New York Fashion Week - 080 Barcelona Fashion - Singapore
Fashion Festival
► Strong social media with high consumer engagement rate: Facebook 2,5M -
Twitter 60k – Instagram 108k . Top engagement rate with consumers in fashion industry.
• E-commerce site www.desigual.com with huge growth since 2010 launch:
► 33 million visits in 2013
► 20 countries presence
► 80% of sales outside of Spain (France 33%)
► Positive like for like vs. 2012: +55% sales / +60% traffic / +20% conversion rate
Potential to grow
increasing the current low marketing spend
Desigual creates the buzz & consumer engagement
*Brand Health Research 2013.
Women 20-50 yars old.
10. Desigual image: Original and arty stores
10
NYC 5th Ave
MADRID Preciados
NYC Herald Square
TOKYO Harajuku
PARIS Aeroville
11. Desigual growth strategy: multi-channel,
multi-category and multi-geography
11
categories geographies
channels
1098
17
• Women
• Men
• Kids
• Accessories
• Shoes
• Sportswear
• Living
• Beauty
The largest being:
• Retail
• Wholesale core
• Department Stores
• Franchise
• E-commerce
• Specialized wholesale
12. Multi-geography and multi-category
12
(*) Including Shoes, Beauty, Sportswear and Living
Sales by geography
33%
18%
41%
8%
Total:
€566m
2011
RoW
Spain & Portugal
France
RoE
23%
19%49%
9%
Total:
€828m
2013
• Spain still important
• France as a solid second pillar
• Fast development of the rest of Europe,
especially Italy and Germany (respectively
15% and 12% of Group sales)
Meaningful geographic diversification
Sales by category
• Woman, Accessories, Man, Kids are
the categories in order of importance.
Women represent over 50% of total
revenues.
•Accessories strong performance in
last years with high growth potential
(+5 pts. between 2011and 2013)
• Launch of 4 new categories in last
two years: shoes – living – beauty –
sports. New opportunities to expand
distribution and to get new consumers
in the brand.
13. Multi-channels
13
• Retail represented c.57% both in 2011 and 2013
• 2011-2013 retail network development:
- mainly top European countries such as France,
Germany and Italy
- c. 200 cumulated net openings
• Management expects to double the
size of the retail network in the mid-term
(60 new openings already signed as of today)
- new geographies
- increasing penetration in existing countries
• E-business, growing fast, represents 10% of sales :
- Sales are mostly made in Europe
- e-commerce sales through owned on-line stores
- e-Tailers: multibrand on-line stores (such as Zalando,
Amazon, Vente Privée)
Balance between retail and other channels
•Fall/Winter: ~55%
•Spring/Summer: ~45%
Sales by channel
2011 2013
57%
25%
5%
13%
57%
22%
10%
11%
Total:
€566m
Total:
€828m
Retail
Wholesale
Online
Balanced mix
by season:
Department stores
14. 14,208 points of sale in 2013
14
US & CANADA
Retail stores 13
Franchises 0
Department stores 5
E-tailers 13
Travel retail 8
Big wholesale 1,285
B2C 1
SOUTH AMERICA, CARIBBEAN
Retail stores 1
Franchises 14
Department stores 32
E-tailers 1
Travel retail 9
Big wholesale 155
B2C 0
EUROPE, MIDDLE-EAST & AFRICA
Retail stores 291
Franchises 62
Department stores 2.441
E-tailers 126
Travel retail 60
Big wholesale 9,215
B2C 172
ASIA & OCEANIA
Retail stores 20
Franchises 4
Department stores 36
E-tailers 7
Travel retail 4
Big wholesale 386
B2C 2
15. All retail points of sale in Europe in 2013
France
52|20%
Belgium
16 | 5%
NL
6 | 2%
UK
2 | 2%
Germany
38 | 13%
SWI
9 | 3%
Italy
51 | 15%
Austria
11 | 5%
Poland
3 | 0%
Portugal
9 | 2%
Spain
94 | 31%
Nº of PoS
%/total retail
sales
Europe&Middle East 353 87%
Asia 24 6%
North America 13 3%
Latam 15 4%
TOTAL 405 100%
Nº PoS Europe 291,
%/ total retail sales: 72%
18. Our ambitions for the future:
becoming a Global Brand
18
Developing new
geographies
•Continue its geographic expansion in Europe
and consolidate its recent international
development, particularly in the United States,
Latin America and Japan
Regularly launching
new categories,
leveraging on a multi-
channel approach
•Shoes, with European production
•Sportswear, technical products with a Desigual touch
•Living, mainly textile products
•Beauty
19. Transaction highlights
19
Valuation
•€2.7Bn Enterprise Value
•10.2x LTM EBITDA estimate
as of March 31
•Eurazeo subscribes €285m capital
increase for 10% stake in Desigual
•Closing is expected before Summer
depending on anti-trust clearance
•Strong net cash position above
€150 m proforma of the investment
Governance framework
• Thomas Meyer keeps the Executive Chairmanship
and 90% of the share capital
• Board of Directors composition, 6 to 7 members
- Thomas Meyer appoints 4 and 1 Independent director
- Eurazeo appoints 2 directors
• Certain reserved matters to be approved
with supermajority rule
• Economic protection of Eurazeo’s investment
through up to 4% additional stake to secure
Eurazeo’s return
• A very detailed contractual agreement on
Eurazeo exit alternatives
20. Desigual fits our investment strategy
20
Eurazeo investment criteria Desigual’s proposition
Barriers to entry
Unique positioning, unique image, differentiated pricing:
Desigual is playing in its own arena
Profitability and
growth profile
Best-in-class historical top line growth, coupled with a very
high operating efficiency, and a well-taylored distribution
strategy, delivering an impressive operating profitability
(29% EBITDA margin achieved in 2013)
Long term sustainability
of cash flows
Sustainable cash flow generation supported by solid
growth prospects, profitability and high cash conversion
(operating FCF conversion 60-70%) after €60-90m annual
capex over the last two years
Strong transformation
potential / equity story
A young company with numerous growth levers:
new geographies, new categories, wider product
offering with more basics
A 30-year old brand, with still many identifiable and actionable
growth levers
High quality
management team
A young and talented management team, with international
experience led by Thomas Meyer, Founder and Executive Chairman
21. Conclusion
21
Eurazeo is fully supportive of the Desigual team
and will assist it in accelerating its transformation
to maximize growth and company’s value
Desigual is a unique brand with values
and product that give it global potential
The company is led by top quality management
that has a unique track record of growth and profitability
over the past ten years
Desigual today presents strong growth prospects
both by building on its existing strengths and expanding
to new geographies and product categories
23. Talented management team led by
Manel Jadraque
23
The Steering Committee of Desigual is formed by a team of 22 professionals.
Profile and composition:
• 17 men and 5 women (23%).
• Young team – the average age is 43.
• Members are mainly originally from Europe (86%).
• International experience, either because of professional background or education.
80% of the members have lived abroad.
• 86% are university graduates. 68% are educated to a Postgraduate or Master’s Degree
level and have attended international business schools.
Professional background:
• The executives from the Product areas have worked in international companies and first-
class brands from the textile-fashion sector (Inditex, Levi’s); accessories or jewellery
(Parfois, Tous, Uno de 50); or beauty and cosmetics (Antonio Puig, The Body Shop, Natura
Bissé).
• The executives from the Business areas all have a wide experience, which has been
acquired in reference brands and within each one of the selling channels. They have
carried out international expansion projects in brands such as Furla, Buffetti, Geox, Oysho,
Armand Basi, Sita Murt or Burberry’s, among others.
• The executives from the Support areas (support challenge) bring an extremely diverse
expertise, which has been built up in international companies, where their roles were
noteworthy. Among them there are professionals coming from large corporations
(General Cable, IBM), from mass market retailers (Cadbury Schweppes, Danone, Damm,
Henkel) and prominent fashion retailers (Inditex, Pepe Jeans, Pronovias).