Learn how the big and leading brands like Starbucks and Panera are engaging with their customers by leveraging their data to grow sales and how you can do it too with Como Sense and Revel Systems POS. More information here: https://hubs.ly/H0cM9-10 www.como.com

1. Tailor Revel’s Platform and POS for Your Business
Supercharge Your POS
with Data-Driven
Customer Engagement

2. Tailor Revel’s Platform and POS for Your BusinessChallenges for Today’s Retail and Hospitality Chains
Rising costs Fierce competition Meeting consumer
demands
D A T A - D R I V E N C U S T O M E R E N G A G E M E N T

3. Tailor Revel’s Platform and POS for Your BusinessA Positive Outlook
35% 6-10% $800bn
of Amazon sales come from
personalized product
recommendations
Source: McKinsey
revenue increase for brands
that personalize the
customer experience
Source: BCG
revenue shift to the 15%
of companies that get
personalization right
Source: BCG
D A T A - D R I V E N C U S T O M E R E N G A G E M E N T

4. Tailor Revel’s Platform and POS for Your Business
Case Studies
Leveraging Data to Grow Sales

5. Tailor Revel’s Platform and POS for Your Business
Increasing Visit Frequency—Starbucks
13 million active customers, but millions more who
haven’t visited in over 90 days
Gather information based on shopping habits, mobile
activity, and external information
Offer a buying experience tailored to customers’ needs
THE CHALLENGE
METHOD USED
RESULTS

6. Tailor Revel’s Platform and POS for Your Business
Getting Your Message Across—Keurig
‘Spray and pray’ led to unopened emails
Identify customer segments and send targeted
messages
Emails fit customers’ buying patterns. Now they can test
more advanced messaging per segment
THE CHALLENGE
METHOD USED
RESULTS

7. Tailor Revel’s Platform and POS for Your BusinessComo Sense - The Data-Driven Approach
Data First
• Keep data top of mind
• View your data regularly
• Get all stakeholders on
board
Data Collection
• Collect data at every touchpoint
• POS, sign-up forms, mobile app,
loyalty program, digital
ordering, surveys, social
networks, etc.
Data-Driven Actions
• Achieve your business goals
• Turn data into profits
• Personalize the customer
experience
D A T A - D R I V E N C U S T O M E R E N G A G E M E N T

8. Tailor Revel’s Platform and POS for Your Business
Testing the Profitability of Campaigns
Determine profitability of campaigns
A/B Testing - trial to test the success of different
campaigns in two of their locations
Second highest number of sales and buying members in
2018 -> rolled out to the entire chain
THE CHALLENGE
METHOD USED
RESULTS

9. Tailor Revel’s Platform and POS for Your Business
Growing Sales with Precision Targeting — Retail Specialty Chain
Increase engagement with campaigns
Categorize customers according to their purchases to
send personalized campaigns
Increased customer purchase amounts by 186%
THE CHALLENGE
METHOD USED
RESULTS

10. Tailor Revel’s Platform and POS for Your Business
Two dishes were underselling
Ran double points campaign to promote the dishes
among members who never ordered them
Increased sales 152% during the 3-day campaign, and
77% higher thereafter
THE CHALLENGE
METHOD USED
RESULTS
Changing Behaviour — Fast Casual Chain

11. Tailor Revel’s Platform and POS for Your Business
Bringing Customers Back — Fast Casual Chain
Bring back lapsed customers
Reviewed data and sent a campaign to customers that
was in “Almost Lost” tag
Campaign drove back 16% of churned customers
THE CHALLENGE
METHOD USED
RESULTS

12. Tailor Revel’s Platform and POS for Your BusinessPower Up Your Data with Como Sense
Comprehensive data
collection from POS
and Digital Ordering
gives you the full
picture of your
business
Access your data from
one platform and run
automated campaigns
based on goals
Target customer
segments based on
profile, purchase
history, RFM, and more
Provide an omni-
channel experience at
the POS, mobile app,
website SMS or email
D A T A - D R I V E N C U S T O M E R E N G A G E M E N T

13. Tailor Revel’s Platform and POS for Your BusinessThe Big Picture
Create a better
experience for all
customers
Fine-tune your sales
and marketing
strategies
Drive foot traffic and
discover growth
opportunities
Cut costs, boost
sales, and increase
profits

14. Tailor Revel’s Platform and POS for Your Business
Contact us to see how you can
leverage your data with Como Sense.
comosense@como.com
www.como.com
Thank You