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How to put more Media in your Social

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How to put more Media in your Social

  1. 1. H O W T O P U T M O R E M E D I A I N T O Y O U R S O C I A L W E D N E S D A Y , O C T O B E R 5 , 2 0 1 6 C B S M I T H - D A H L • D I R E C T O R , C O M M U N I T Y B R I D G E V I D E O
  2. 2. I S Y O U R B U S I N E S S … T H E S O C I A L I N Y O U R M E D I A O N O N E O F T H E S E P L A T F O R M S ? H O W A B O U T T H E S E O N E S ? A N D A R E T H E Y E F F E C T I V E F O R Y O U ? E F F E C T I V E O R N O ? W H I C H P L A T F O R M S E X C I T E Y O U ?
  3. 3. E N G A G E M E N T A U D I O • S T I L L S • V I D E O : A L L G E T M O R E
  4. 4. T H E B A S I C S
  5. 5. – S T E P H E N K I N G “If you don't have the time to read, you don't have the time or the tools to write.”
  6. 6. • Goals for what you’ll post, when, and where. • Should also have a realistic “budget” of time including conversation/engagement. • The best social strategies are matched to measurable outcomes. • ROI, Conversion Rates, Call to Action, etc. based on your business model. • Social strategy should match your brand and audience consistently. S O C I A L M E D I A S T R A T E G Y
  7. 7. A U D I O • Good for customers who have time for listening • Usually for download, sometimes streaming, on mobile devices • Platforms include:
  8. 8. S T I L L S • Good for customers who want products that look good • Social Media Gold for comments and shares • Platforms include:
  9. 9. V I D E O • Good for customers who want to see & hear • Products or Value in motion • Social Media Platinum for shares and brand connection • Platforms include:
  10. 10. 8 S E C O N D S
  11. 11. F O R Y O U R T E C H P L A N W O R K S H E E T
  12. 12. R E C O R D I N G A U D I O H A R D W A R E Phone or Tablet Pre-Amp* Microphone Headphones $ 3 5 $ 5 - 2 0 0 $ 3 0$ 5 0 0
  13. 13. R E C O R D I N G & E D I T I N G A U D I O S O F T W A R E Android: Rec Forge II iOS: BossJock $ 5 $ 9
  14. 14. T A K I N G S T I L L S H A R D W A R E Phone or Tablet Camera Accessories $ 5 0 0 $ 5 - 5 0 0 • Lenses • Filters • Lights • Mount • Tripod • Monopod • Stabilizer
  15. 15. T A K I N G S T I L L S S O F T W A R E Photo Software Drawing Software F R E E F R E E P R I S M A And many more iOs & Android
  16. 16. R E C O R D I N G V I D E O H A R D W A R E Pre-Amp* Microphone Headphones Camera Accessories $ 3 5 $ 5 - 5 0 $ 3 0 $ 5 0 0 $ 5 - Phone or Tablet
  17. 17. V I D E O E D I T I N G S O F T W A R E Android/Windows Tablet: Power Director iOS: iMovie F R E E / I N A P P $ 5
  18. 18. – A D R I A N A T R I G I A N I , V I O L A I N R E E L L I F E “There's nothing an artist needs more - even more than excellent tools and stamina - than a deadline.”
  19. 19. T e c h n o l o g y a s s e s s m e n t - P e r s o n a l i z e d - O n e o n o n e f e e d b a c k - E q u i p m e n t l i s t b a s e d o n y o u r b u d g e t 1 h o u r m e e t i n g 1 h o u r r e s e a r c h S h o p p i n g l i s t o f p r i c e s / l i n k s S o c i a l m e d i a a s s e s s m e n t - P e r s o n a l i z e d - O n e o n o n e f e e d b a c k - 5 C r e a t i v e i d e a s t o i m p r o v e e n g a g e m e n t 1 h o u r p r e - m e e t i n g 1 h o u r m e e t i n g W r i t t e n f o l l o w u p s u m m a r y E A S Y Y E S - 3 O P T I O N S O P T I O N A : O P T I O N B : $ 1 9 7 $ 1 9 7 S o c i a l m e d i a t r a i n i n g - N o m o r e t h a n 5 L e a r n e r s - P e r s o n a l i z e d t r a i n i n g - I n c l u d e s i n s t r u c t i o n a l h a n d o u t s 3 p e r s o n m i n / 5 m a x 2 x 1 h o u r t r a i n i n g s I n s t . h a n d o u t s O P T I O N C : $ 1 9 7
  20. 20. T e c h n o l o g y a s s e s s m e n t - P e r s o n a l i z e d - O n e o n o n e f e e d b a c k - E q u i p m e n t l i s t b a s e d o n y o u r b u d g e t 1 h o u r m e e t i n g 1 h o u r r e s e a r c h S h o p p i n g l i s t o f p r i c e s / l i n k s S o c i a l m e d i a a s s e s s m e n t - P e r s o n a l i z e d - O n e o n o n e f e e d b a c k - 5 C r e a t i v e i d e a s t o i m p r o v e e n g a g e m e n t 1 h o u r p r e - m e e t i n g 1 h o u r m e e t i n g W r i t t e n f o l l o w u p s u m m a r y E A S Y Y E S - 3 O P T I O N S O P T I O N A : O P T I O N B : $ 1 9 7 $ 1 9 7 S o c i a l m e d i a t r a i n i n g - N o m o r e t h a n 5 L e a r n e r s - P e r s o n a l i z e d t r a i n i n g - I n c l u d e s i n s t r u c t i o n a l h a n d o u t s 3 p e r s o n m i n / 5 m a x 2 x 1 h o u r t r a i n i n g s I n s t . h a n d o u t s O P T I O N C : $ 1 9 7$ 9 7 $ 9 7 $ 9 7
  21. 21. V I D E O S E O A D V I C E F R O M S A L E S F O R C E ( M Y N A M E I S C B A N D I A P P R O V E T H I S M E S S A G E ) • Include keywords in your title, description, and tags. • Always add a call to action. • Choose (or make) an attractive thumbnail. • Keep titles short for social sharing (50 characters or less) • Tag fully, tag often. • Use closed captioning. (And correct if needed.) • Add your video to a playlist.
  22. 22. F U T U R E T E C H • VR= Virtual Reality • AR= Augmented Reality • Platforms include:
  23. 23. Q & A
  24. 24. R E S O U R C E S • Video 101 + More http://nofilmschool.com • iPhoneography http://iphonephotographyschool.com/ • Audio Tutorials & Reviews http://transom.org • Photography Accessories https://photojojo.com/ • More photo/audio equipment: http://amazon.com • Social Media Trends http://www.digitalbuzzblog.com/ • & Also http://sproutsocial.com/insights/
  25. 25. C B S M I T H - D A H L C B . S M I T H D A H L . C O M H T T P : / / C O M M U N I T Y B R I D G E V I D E O . C O M C B @ C O M M U N I T Y B R I D G E V I D E O . C O M @ M S S M I T T Y B @ C O M M U N I T Y B R I D G E V I D E O

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