A presentation by CB Smith-Dahl at the East Bay Women's Network TechMax Small Business Conference, October 2016.

1. H O W T O P U T M O R E
M E D I A I N T O Y O U R
S O C I A L
W E D N E S D A Y , O C T O B E R 5 , 2 0 1 6
C B S M I T H - D A H L • D I R E C T O R , C O M M U N I T Y B R I D G E V I D E O

2. I S Y O U R
B U S I N E S S …
T H E S O C I A L I N Y O U R M E D I A
O N O N E O F T H E S E P L A T F O R M S ? H O W A B O U T T H E S E O N E S ?
A N D A R E T H E Y E F F E C T I V E F O R
Y O U ?
E F F E C T I V E O R N O ?
W H I C H P L A T F O R M S E X C I T E
Y O U ?

3. E N G A G E M E N T
A U D I O • S T I L L S • V I D E O : A L L G E T M O R E

4. T H E B A S I C S

5. – S T E P H E N K I N G
“If you don't have the time to read, you
don't have the time or the tools to write.”

6. • Goals for what you’ll post, when, and where.
• Should also have a realistic “budget” of time
including conversation/engagement.
• The best social strategies are matched to
measurable outcomes.
• ROI, Conversion Rates, Call to Action, etc.
based on your business model.
• Social strategy should match your brand and
audience consistently.
S O C I A L M E D I A S T R A T E G Y

7. A U D I O
• Good for customers who
have time for listening
• Usually for download,
sometimes streaming, on
mobile devices
• Platforms include:

8. S T I L L S
• Good for customers who
want products that look good
• Social Media Gold for
comments and shares
• Platforms include:

9. V I D E O
• Good for customers who
want to see & hear
• Products or Value in motion
• Social Media Platinum for
shares and brand connection
• Platforms include:

10. 8 S E C O N D S

11. F O R Y O U R T E C H P L A N
W O R K S H E E T

12. R E C O R D I N G A U D I O H A R D W A R E
Phone or
Tablet
Pre-Amp* Microphone Headphones
$ 3 5 $ 5 - 2 0 0 $ 3 0$ 5 0 0

13. R E C O R D I N G & E D I T I N G A U D I O
S O F T W A R E
Android: Rec Forge II iOS: BossJock
$ 5 $ 9

14. T A K I N G S T I L L S H A R D W A R E
Phone
or
Tablet
Camera
Accessories
$ 5 0 0 $ 5 -
5 0 0
• Lenses
• Filters
• Lights
• Mount
• Tripod
• Monopod
• Stabilizer

15. T A K I N G S T I L L S S O F T W A R E
Photo Software Drawing Software
F R E
E
F R E
E
P R I S M A
And many more
iOs & Android

16. R E C O R D I N G V I D E O H A R D W A R E
Pre-Amp* Microphone Headphones
Camera
Accessories
$ 3 5 $ 5 - 5 0 $ 3 0
$ 5 0 0
$ 5 -
Phone
or
Tablet

17. V I D E O E D I T I N G S O F T W A R E
Android/Windows Tablet:
Power Director
iOS: iMovie
F R E E / I N
A P P
$ 5

18. – A D R I A N A T R I G I A N I , V I O L A I N R E E L L I F E
“There's nothing an artist needs more - even
more than excellent tools and stamina - than
a deadline.”

19. T e c h n o l o g y a s s e s s m e n t
- P e r s o n a l i z e d
- O n e o n o n e f e e d b a c k
- E q u i p m e n t l i s t b a s e d
o n y o u r b u d g e t
1 h o u r m e e t i n g
1 h o u r r e s e a r c h
S h o p p i n g l i s t o f
p r i c e s / l i n k s
S o c i a l m e d i a a s s e s s m e n t
- P e r s o n a l i z e d
- O n e o n o n e f e e d b a c k
- 5 C r e a t i v e i d e a s t o
i m p r o v e e n g a g e m e n t
1 h o u r p r e - m e e t i n g
1 h o u r m e e t i n g
W r i t t e n f o l l o w u p
s u m m a r y
E A S Y Y E S - 3 O P T I O N S
O P T I O N A : O P T I O N B :
$ 1 9 7 $ 1 9 7
S o c i a l m e d i a t r a i n i n g
- N o m o r e t h a n 5
L e a r n e r s
- P e r s o n a l i z e d t r a i n i n g
- I n c l u d e s i n s t r u c t i o n a l
h a n d o u t s
3 p e r s o n m i n / 5 m a x
2 x 1 h o u r t r a i n i n g s
I n s t . h a n d o u t s
O P T I O N C :
$ 1 9 7

20. T e c h n o l o g y a s s e s s m e n t
- P e r s o n a l i z e d
- O n e o n o n e f e e d b a c k
- E q u i p m e n t l i s t b a s e d
o n y o u r b u d g e t
1 h o u r m e e t i n g
1 h o u r r e s e a r c h
S h o p p i n g l i s t o f
p r i c e s / l i n k s
S o c i a l m e d i a a s s e s s m e n t
- P e r s o n a l i z e d
- O n e o n o n e f e e d b a c k
- 5 C r e a t i v e i d e a s t o
i m p r o v e e n g a g e m e n t
1 h o u r p r e - m e e t i n g
1 h o u r m e e t i n g
W r i t t e n f o l l o w u p
s u m m a r y
E A S Y Y E S - 3 O P T I O N S
O P T I O N A : O P T I O N B :
$ 1 9 7 $ 1 9 7
S o c i a l m e d i a t r a i n i n g
- N o m o r e t h a n 5
L e a r n e r s
- P e r s o n a l i z e d t r a i n i n g
- I n c l u d e s i n s t r u c t i o n a l
h a n d o u t s
3 p e r s o n m i n / 5 m a x
2 x 1 h o u r t r a i n i n g s
I n s t . h a n d o u t s
O P T I O N C :
$ 1 9 7$ 9 7 $ 9 7 $ 9 7

21. V I D E O S E O A D V I C E F R O M S A L E S F O R C E
( M Y N A M E I S C B A N D I A P P R O V E T H I S M E S S A G E )
• Include keywords in your title, description, and tags.
• Always add a call to action.
• Choose (or make) an attractive thumbnail.
• Keep titles short for social sharing (50 characters or less)
• Tag fully, tag often.
• Use closed captioning. (And correct if needed.)
• Add your video to a playlist.

22. F U T U R E T E C H
• VR= Virtual Reality
• AR= Augmented Reality
• Platforms include:

23. Q & A

24. R E S O U R C E S
• Video 101 + More http://nofilmschool.com
• iPhoneography http://iphonephotographyschool.com/
• Audio Tutorials & Reviews http://transom.org
• Photography Accessories https://photojojo.com/
• More photo/audio equipment: http://amazon.com
• Social Media Trends http://www.digitalbuzzblog.com/
• & Also http://sproutsocial.com/insights/

25. C B S M I T H - D A H L
C B . S M I T H D A H L . C O M
H T T P : / / C O M M U N I T Y B R I D G E V I D E O . C O M
C B @ C O M M U N I T Y B R I D G E V I D E O . C O M
@ M S S M I T T Y B @ C O M M U N I T Y B R I D G E V I D E O