Victor Samra presented on digital content and audience participation at The Museum of Modern Art. The Museum of Modern Art has a collection of over 170,000 objects across various media including paintings, sculptures, photographs and more. Samra discussed how the museum engages audiences through its official Flickr group with over 1,700 members and 6,200 photos shared, as well as videos and campaigns that encourage participation and co-creation with the audience. Participation and co-creation builds connections between audiences and the museum, fosters a sense of community, and provides fresh user-generated content and audience insights.

1. Victor Samra Digital Media Marketing Manager The Museum of Modern Art We are what we share: Digital content & audience participation

4. “ You are what you share” Charles Leadbeater, We Think . London: Profile Books, 2008. http://www.youtube.com/watch?v=qiP79vYsfbo

7. Official MoMA Group on Flickr Joined February 2009 1,772 members Over 6,200 photos Flickr

10. Take Your Time: Olafur Eliasson

14. “ 30 Seconds” videos

15. Marina Abramović: The Artist Is Present

16. The Artist is Present on Flickr

27. Andy Warhol: Motion Pictures

38. I Went to MoMA… campaign

56. Why participation and co-creation? • Creates a meaningful connection and a relationship between the audience and the organization • Builds a feeling of openness, belonging and inclusion • Generates content that users will want to share with their friends and networks • Produces creative with a fresh perspective • Gives insight into the audience and feedback

57. Thank you! [email_address] @vsamra3