Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real Fresh TV
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Social media on a mobile platform The use of social media on smartphones, PDAs and handsets is growing at a furious pace. And research has shown that users' income and status is higher too, making it an advertiser's dream. But for organisations with diverse stakeholder groups, the corporate use of social media on a mobile platform is expected to rocket.
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Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real Fresh TV
- 1. Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv chichi@realfresh.tv Social Media on a Mobile Platform
- 2. • A Little Bit About Me • Why Social Media likes Mobile • Implications for Corp Comms www.realfresh.tv We Will Cover
- 3. www.realfresh.tv A Little Bit About Me
- 4. • Engineering background, York • Created Europe’s 1st live music video podcast • Short listed for Channel 4's 4Talent 2008 Awards www.realfresh.tv A Brief History
- 5. Real Fresh TV www.realfresh.tv • Social Media Consultancy • Social Media Training • Social Media Implementation: Blogs, Video, Facebook Apps
- 6. What We Do www.realfresh.tv We help organisations grow and market themselves online using social media: Twitter, Facebook, LinkedIn, blogs etc.
- 7. www.realfresh.tv … Multi Platform Content It’s all about
- 9. • A Little Bit About Me • Why Social Media likes Mobile • Implications for Corp Comms www.realfresh.tv We Will Cover
- 10. Why Social Media likes Mobile? www.realfresh.tv
- 11. www.realfresh.tv
- 12. “310% increase in Twitter traffic on mobile broadband networks in the first half of 2010 compared to the second half of 2009.” www.realfresh.tv Usage stats
- 13. “200% increase in Facebook traffic on mobile broadband networks in the first half of 2010 compared to the second half of 2009.” www.realfresh.tv Usage stats
- 14. “Video streaming applications like YouTube constitute 35% of the global mobile bandwidth usage.” www.realfresh.tv Usage stats
- 15. Facebook and Skype deal to dial friends and family - BBC News www.realfresh.tv
- 16. www.realfresh.tv
- 17. The number of smartphones in use globally expected to hit 1.7 billion by 2014 www.realfresh.tv
- 18. www.realfresh.tv
- 19. Smartphones to overtake feature phones in the US by the end of 2011 www.realfresh.tv
- 21. “I Want Me Mum!” www.realfresh.tv
- 26. www.realfresh.tv
- 27. www.realfresh.tv
- 31. www.realfresh.tv
- 33. www.realfresh.tv
- 35. • A Little Bit About Me • Why Social Media likes Mobile • Implications for Corp Comms www.realfresh.tv We Will Cover
- 36. What this means for Corp Comms? www.realfresh.tv
- 37. Why Is This Important? www.realfresh.tv
- 38. It Impacts On Purchases www.realfresh.tv “79% of Twitter users and 51% of Facebook users are more likely to buy brands they follow.” - Chadwick Martin Bailey, Feb 2010
- 39. It Impacts On Purchases www.realfresh.tv 25% of consumers are friending Brands for the possibility of discounts. - eMarketer, August 2010
- 40. www.realfresh.tv
- 41. www.realfresh.tv
- 42. It Impacts On Purchases www.realfresh.tv “For young car buyers under the age of 35, nearly a quarter (24%) used social networking to share their decision.” - Foresight Research, June 2010
- 43. In the age of... www.realfresh.tv
- 44. www.realfresh.tv
- 46. ...commenting in the public toilets. www.realfresh.tv
- 47. www.realfresh.tv
- 48. Straw poll: How many ‘sent from my iPhone emails’ have you received in the last week? www.realfresh.tv
- 49. Who is Your Monitor? www.realfresh.tv Social media monitoring now an essential part of a corporate commuicator’s skillset. Are you doing it?
- 51. 1: 1st Listen (then converse) www.realfresh.tv
- 52. 2: “2” Do List (Make one) www.realfresh.tv
- 53. 3: 3 Things You Must Avoid www.realfresh.tv • Lying Do your research • Stealing Give credit where credit is due • Hair pulling Your blog/Twitter profile is a weapon
- 54. 4: 4 best results, Monitor regularly www.realfresh.tv Use online tools to monitor keywords relevant to your industry. Take action.
- 55. Lots of fun ahead.. www.realfresh.tv
- 56. www.realfresh.tv
- 57. Creativity Rules www.realfresh.tv Some ideas: Offer point-of-sale vouchers Mayor of My Kitchen incentives Geo-tagged content contests
- 59. How We Can Help www.realfresh.tv Do you need? • Social media monitoring training • Social media strategy • Social media implementation
- 60. www.realfresh.tv
- 61. Questions? www.realfresh.tv Contact: Chi-chi Ekweozor Director, Real Fresh TV Email: chichi@realfresh.tv Tel: 0161 241 6846 Twitter: @realfreshtv http://twitter.com/realfreshtv
- 62. www.realfresh.tv Credits and References Social Media Landscape - http://www.fredcavazza.net/files/Q2-08/SocialMediaLandscape.jpg Allot Comms mobile data survey http://mobility.cbronline.com/news/global-mobile-data-bandwidth-usage-grew-68-in-h1-2010-allot- communications_280910 http://gigaom.com/2010/09/27/on-phones-social-is-the-killer-app-it-will-cost-you/ Facebook http://lifeinthenhs.files.wordpress.com/2009/02/facebook.jpg Facebook and Skype http://www.bbc.co.uk/news/technology-11547799 http://techcrunch.com/2010/06/15/facebook-skype/ Friending Brands http://www.flickr.com/photos/kullin/4837144468/sizes/l/ Everything Everywhere http://www.flickr.com/photos/26677283@N02/3814766905/# Fun Ahead with Foursquare http://www.flowtown.com/blog/the-worst-places-to-be-the-foursquare-mayor