Jeremiah Caron's presentation on context at the Communicate magazine Google+ for businesses and brands conference.

1. Outsmart Your Competitors
The Social Business
Google+ context
15 December, 2011
Jeremiah Caron, Vice President – Analysis
Washington DC / London / Paris Follow Current Analysis
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2. agenda
 what’s going on?
 expectations
 demands
 success keys
 the players
 enter google+
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3. what’s going on?
 consumer behaviour driving enterprise adoption
 replicating collaboration ideals of Facebook/Twitter
 “e-mail is on the way out as the best way to run a
company and do business” – Thierry Brenton, CEO
Atos Origin
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4. expectations
 customer care and insight
 workforce optimisation (i.e., f**k e-mail)
 ideation (product and service innovation)
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5. demands
 real-time market segmentation
 personalization
 sales force enablement
 intelligence/knowledge transfer
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6. success keys
 apply directly within a specific process
 social analytics: it’s about what you do about what you know
 must be mobile
 people engage with tools in context
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7. the players
 IBM Connections: business outcomes
 Cisco Quad: real-time and asynchronous communications
 Microsoft Sharepoint: document management
 Salesforce.com Chatter: micro-blogging with CRM
 Jive Engage: the leader, social analytics
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8. enter google+
 well placed to disrupt (especially those with weak cloud)
 but today can only be positioned relative to Facebook
 like Facebook -- a solution geared to the consumer market that
warrants close integration with:
 social media monitoring
 customer service
 call center solutions
 business is still search, which may be out-moded interface
 as a collaboration platform for the enterprise, wait and see
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9. Questions?
Name: Jeremiah Caron
Title: Vice President - Analysis
Email: jcaron@currentanalysis.com
Phone: +44 (0)20 8673 0662
Twitter: @j_caron
Website: www.currentanalysis.com
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