Chris Taylor, Future plc, Strategic Thought

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Responsive, native, CSS3, APIs, HTML5 - it seems the world has gone mad on the latest buzzwords. Today's fashion could easily become tomorrow's three letter acronym. In this session we hear from three companies dedicated to applying a more strategic approach to their longer term online communications.

Chris Taylor
Director of Communications
Future plc
Best Practice: Corporate Apps | October 2013

Future Annual Report –
Digital App
Best Practice: Corporate Apps | October 2013
• Objectives
- Create Future’s first corporate brochure
using Folio
- Ensure maximum efficiencies in creating
multi-media assets
- Deliver at minimum cost
- Deliver high level of interactivity
- Create a benchmark
- Ensure investor community buy-in to
Future’s digital transition strategy

Future Annual Report –
Digital App
Best Practice: Corporate Apps | October 2013
• Implementation
- Creation of integrated production schedule
- for print & app editions
- Creation of CEO video interview reel
- Creation of Future sizzle reel
- Creation & implementation of ‘heroes’ imagery
throughout - All people featured are Future staff
- Optimisation of Folio functionality to include -
animations, image galleries, image carousels,
quick links, tap-to-reveal infographics, video etc

Future Annual Report –
Digital App
Best Practice: Corporate Apps | October 2013
• Results
- App delivered on time and underbudget
- Well over 300 downloads of the app so far
- Best-in-class app delivered on small budget
- Perfect complement to print edition
- Overwhelmingly praised by our investors, analysts
and agencies... “not seen anything like it”, “superb”,
“leading the way”
- It has become a pathfinder product for a new
corporate revenue stream

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