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CommonKindness Coupon Platform
Benefits your brand sales & rewards your customers
and their favorite non-profit
How CommonKindness is different

And makes a difference!

1. Customers sign up & select
their favorite non-profit
(local or national)

2. Customers print & redeem your
brand’s coupons generating
sales for your brand
3. Every coupon redeemed
generates funds for your
customers favorite non-profit
Non-Profits receive funding & promote CommonKindness
to their members, volunteers & communities

Brand wins! Consumer wins! Non-profit wins!

CommonKindnes

gives 20% of
revenues to
Non-Profits
“This is the best site for
coupons yet. Thank you for
the charity offerings that you
have and the fact that you
can CHOOSE your own is a
very sweet deal.”
~ Randi Lowe
“We live on a tight budget
and I used to feel badly that I
wasn't able to contribute
more to my kids' school. Now
I feel great because I am
saving money and raising
money at the same time!”
~ Liz T. (Parent at Willow
Creek Academy)
Cost Savings For Your Brand
Performance Based Pricing

$0.25 per redemption/sale
no set-up, per print, load or change fees

$0.05 to customers favorite
non-profit is included

Example: 200k coupon print limit & 10% redemption rate
CommonKindness

Others

Load Fees

$0

$2,500

Cost/Print

$0

$0.10@ or $20,000

Redemptions/Sales

20,000

20,000

Cost/Redemption

$0.25

$1.13

Total Cost for Coupon
Delivery

$5,000

$22,500

Non-Profit Donation:

$1,000

$0

Other coupon
programs’ mission
is to drive prints.
CommonKindness
will drive your
brand SALES!

Clearinghouse fee may apply for coupon reporting required to track the non-profit selected by your consumer
Create & Promote Coupons Easily
Your Coupon Dashboard

Promotional Tools Provided

• Add/Remove coupons in minutes

• Graphics, messaging & creative assets

• Easy-to-use interface
(no design resources required)

• Direct to Coupon Links – Use in your
brands’ social media email newsletters,
display ad campaigns etc.

• Control all coupon parameters,
terms and duration
• No minimums or long term
contracts
• Coupons are published to the
CommonKindness network to
reach ‘influencers’
• Online communities
frugal living, savings, non-profit,
volunteering, mom - forums & blogs
• Non-Profit database
• Registered Member database

• Facebook & website integration
(easy to integrate iframe technology)

• Video Feature – new!
• Landing page brand options
Build Relationship With Your Customers
• Customers buy your brands’ products using your coupon
• Your brand supports the customers' favorite non-profit
(through your CommonKindness coupon)

Continue building the relationship - find out who your customers are:

• We provide demo/geo data about your actual customers
Seattle, 35yr old woman
redeemed coupon for
Product A

Boise, 40yr old woman
redeemed coupon for
Product B

+

Product A

• Re-communicate to those who printed but did not redeem, to
generate additional sales
• Re-target those who redeemed, with a different coupon
A performance based coupon platform that
generates sales for your brands
Other brands are participating to
• Increase sales & Gain/Maintain shelf space
• Neutralize competitor price promos running at specific retailers
• Generate product trial or support a new product launch
• Less expensive, more effective vs. FSI’s (higher redemption rates)
• Increase brand loyalty & generate ‘Brand Halo’ effect
• Utilize FREE online shelf space on CommonKindness.com
(where your customers are planning their shopping trip and
looking for coupons in your category)

We look forward to working with your brands too!
Thank you for your time.
A performance based coupon platform that
generates sales for your brands
Other brands are participating to
• Increase sales & Gain/Maintain shelf space
• Neutralize competitor price promos running at specific retailers
• Generate product trial or support a new product launch
• Less expensive, more effective vs. FSI’s (higher redemption rates)
• Increase brand loyalty & generate ‘Brand Halo’ effect
• Utilize FREE online shelf space on CommonKindness.com
(where your customers are planning their shopping trip and
looking for coupons in your category)

We look forward to working with your brands too!
Thank you for your time.

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CommonKindness coupon platform overview 02062014

  • 1. CommonKindness Coupon Platform Benefits your brand sales & rewards your customers and their favorite non-profit
  • 2. How CommonKindness is different And makes a difference! 1. Customers sign up & select their favorite non-profit (local or national) 2. Customers print & redeem your brand’s coupons generating sales for your brand 3. Every coupon redeemed generates funds for your customers favorite non-profit Non-Profits receive funding & promote CommonKindness to their members, volunteers & communities Brand wins! Consumer wins! Non-profit wins! CommonKindnes gives 20% of revenues to Non-Profits “This is the best site for coupons yet. Thank you for the charity offerings that you have and the fact that you can CHOOSE your own is a very sweet deal.” ~ Randi Lowe “We live on a tight budget and I used to feel badly that I wasn't able to contribute more to my kids' school. Now I feel great because I am saving money and raising money at the same time!” ~ Liz T. (Parent at Willow Creek Academy)
  • 3. Cost Savings For Your Brand Performance Based Pricing $0.25 per redemption/sale no set-up, per print, load or change fees $0.05 to customers favorite non-profit is included Example: 200k coupon print limit & 10% redemption rate CommonKindness Others Load Fees $0 $2,500 Cost/Print $0 $0.10@ or $20,000 Redemptions/Sales 20,000 20,000 Cost/Redemption $0.25 $1.13 Total Cost for Coupon Delivery $5,000 $22,500 Non-Profit Donation: $1,000 $0 Other coupon programs’ mission is to drive prints. CommonKindness will drive your brand SALES! Clearinghouse fee may apply for coupon reporting required to track the non-profit selected by your consumer
  • 4. Create & Promote Coupons Easily Your Coupon Dashboard Promotional Tools Provided • Add/Remove coupons in minutes • Graphics, messaging & creative assets • Easy-to-use interface (no design resources required) • Direct to Coupon Links – Use in your brands’ social media email newsletters, display ad campaigns etc. • Control all coupon parameters, terms and duration • No minimums or long term contracts • Coupons are published to the CommonKindness network to reach ‘influencers’ • Online communities frugal living, savings, non-profit, volunteering, mom - forums & blogs • Non-Profit database • Registered Member database • Facebook & website integration (easy to integrate iframe technology) • Video Feature – new! • Landing page brand options
  • 5. Build Relationship With Your Customers • Customers buy your brands’ products using your coupon • Your brand supports the customers' favorite non-profit (through your CommonKindness coupon) Continue building the relationship - find out who your customers are: • We provide demo/geo data about your actual customers Seattle, 35yr old woman redeemed coupon for Product A Boise, 40yr old woman redeemed coupon for Product B + Product A • Re-communicate to those who printed but did not redeem, to generate additional sales • Re-target those who redeemed, with a different coupon
  • 6. A performance based coupon platform that generates sales for your brands Other brands are participating to • Increase sales & Gain/Maintain shelf space • Neutralize competitor price promos running at specific retailers • Generate product trial or support a new product launch • Less expensive, more effective vs. FSI’s (higher redemption rates) • Increase brand loyalty & generate ‘Brand Halo’ effect • Utilize FREE online shelf space on CommonKindness.com (where your customers are planning their shopping trip and looking for coupons in your category) We look forward to working with your brands too! Thank you for your time.
  • 7. A performance based coupon platform that generates sales for your brands Other brands are participating to • Increase sales & Gain/Maintain shelf space • Neutralize competitor price promos running at specific retailers • Generate product trial or support a new product launch • Less expensive, more effective vs. FSI’s (higher redemption rates) • Increase brand loyalty & generate ‘Brand Halo’ effect • Utilize FREE online shelf space on CommonKindness.com (where your customers are planning their shopping trip and looking for coupons in your category) We look forward to working with your brands too! Thank you for your time.