A one-hour webinar coverage survey results of the Top Social Media Tools for Communications--and how to use them. Presented by Ric Dragon of DragonSearch, Sarah Evans of Sevans Strategy and NYIABC President Rob Drasin. Hosted by Brian Pittman of CommPRO.biz.

1. Presenter: Ric Dragon, CEO, DragonSearch (@ricdragon) Moderator: Rob Drasin, New York IABC Guest: Sarah Evans, Owner, Sevans Strategy Host: Brian Pittman, CommPRO.biz DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST

2. Introductions Ric is CEO of DragonSearch, where he leads strategy for Steuben, the Grammy Foundation, Raritan and more. He’s a Google Certified Small Business Trainer and has been featured at SMX East, Conversion Conf, BrandConf, CMS Expo, and BlogWorld, as a speaker on SEO and Social Media. Rob is president of IABC New York and is also president of Trident Communications. He has been called “internal communications’ best kept secret” by Simply Communicate. For 20+ years, his firm has provided insight to help Fortune 500 companies resolve internal communications concerns. Sarah is owner of Sevans Strategy, a PR & new media consultancy. She moderates #journchat, a tweetchat for PR and bloggers, and blogs at Prsarahevans.com. See her in Entrepreneur's Top 10 Hot Startups of 2010, Vanity Fair’s America’s Tweethearts, and Forbes’ 14 Power Women to Follow on Twitter.

4. Social Media Process

5. A Little Social Media Insight

6. Process Steps

7. Top Social Media Tools & Tips

8. Social Media ROI – Talking with the Executives

10. The NYIABC Social Media Poll

11. The NYIABC Social Media Poll

12. The NYIABC Social Media Poll

13. The NYIABC Social Media Poll

14. The NYIABC Social Media Poll

15. The NYIABC Social Media Poll

16. The NYIABC Social Media Poll

17. The NYIABC Social Media Poll

18. The NYIABC Social Media Poll

19. The NYIABC Social Media Poll

20. The NYIABC Social Media Poll

21. The NYIABC Social Media Poll

23. Connecting

24. Engaging@ricdragon

25. Self-identification

26. Self-identification

27. Self-identification

28. Self-identification

29. Self-identification

30. Connecting, or group forming "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" – Dr. Jacob Levi Moreno

31. Connecting, or group forming "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" – Dr. Jacob Levi Moreno

32. Connecting, or group forming

33. Connecting, or group forming http://inmaps.linkedinlabs.com

35. Middle-aged guys

36. Marketing Professionals

37. Artists

38. Fathers

39. Member of the Dragon family

40. Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley)

41. People who like samurai movies

42. Toyota drivers

44. Dialogue

45. Multilogue

48. How will we know it?

49. Who am I?

50. Who are they?

51. Where are they?

52. Who influences them?

55. Any Major influencers emerging? Berkeley Music Students

56. Brand Voice @ricdragon

58. Passion

59. Community

60. Promotional Voice

61. Others?@ricdragon

62. Voices @ricdragon

63. Voices @ricdragon

64. Voices Voice- Community Twitter: @ricdragon

65. Voices @ricdragon

66. Voices @ricdragon

68. Twitter

69. Blogs

70. Newsletters

71. Press Releases

72. General SearchTwitter: @ricdragon

73. Focus-Plan Focus Plan Document Budget time and resources Budget? Your Time? Staff Time? Twitter: @ricdragon

74. Focus Plan Focus Plan Document Facebook – 60% Twitter – 20% Flickr – 20% Twitter: @ricdragon

75. Focus Plan Focus Plan Document Twitter: @ricdragon

76. Focus Plan Document Focus Plan Document Facebook Post once per day: images, video, new product, event, etc. Gift 5 times per day: like others posts, engage, etc. Monitor each day: every engagement is responded to Build fans each day: find quality, targeted likers Twitter: @ricdragon

77. In Flight In Flight Twitter: @ricdragon

78. In Flight In Flight Creative Time/Brainstorming Twitter/FB Flash Mob Internally Work off of the Audience Brainstorm Develop Champions for different media Twitter: @ricdragon

79. Monitoring and Listening Monitoring & Listening Google Alerts Facebook Trends Tools for archiving Twitter Professional Tools (Raven, Radian6) Twitter: @ricdragon

80. Monitoring Monitoring & Listening Twitter: @ricdragon

82. Events are still powerful

83. @Tagging people

84. iFrames

85. Custom Apps – (3rd apps are the easiest)

87. Tweet Chats

88. Timing of announcements

90. Company Pages

91. Products and Services

94. Social MediaTalking with the executives

96. Discuss other funnel models

97. Total Lifetime Value

98. Customer Retention

99. Contribution to SEO

101. Resources http://drsr.ch/templates

102. Thank You! Ric Dragon DragonSearch Kingston, NY 12401/US 845.383.0890 | dragon@dragonsearch.net Twitter: @ricdragon