This document discusses strategies for using various social media platforms for marketing purposes. It provides overviews of Facebook, LinkedIn, Twitter, Google+, and YouTube, outlining their key features and user statistics. For each platform, it describes why businesses should use it and provides 3-4 essential tactics, such as developing Facebook page likes, optimizing LinkedIn business pages, engaging on Twitter through organic and promoted tweets, and optimizing video content on YouTube. The overall document aims to explain the value of an integrated social media strategy for business marketing.

1. MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

2. WHO WE ARE

3. Our Presenters
Jenna Rogers
MARKETING MANAGER
CHANNEL PARTNERS
Brittney Holcomb
DIGITAL MARKETING MANAGER
THE FINANCE MARKETING GROUP
Alex Vasilakos
MARKETING DIRECTOR
THE FINANCE MARKETING GROUP
INTRODUCTION
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

4. FACEBOOK

5. FACEBOOK
What is Facebook
1.15
billion
users
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW
• Difference Between Personal &
Business Pages
• Develop Page Likes
• Increase Network Outreach
• Targeted Ads For Business
Development
• Integrate & Track Using Analytics

6. FACEBOOK
The Why
• Builds Positive Brand Identity
• Connect to potential customers
• Increase trust
• 82% of buyers say they trust a company more when it’s CEO or senior
leadership are active on FB. And yet 36% of executives say their CEO either
doesn’t care or cares little about the company’s reputation on social media
(according to GroSocial)
• Increases SEO (search engine optimization)
• Drives Google to regard your website as more authoritative/important
• Increases traffic to your website
• Delivers better customer service
• Allows real–time communication + engagement with customers
• See first hand what is being said about your business
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

7. FACEBOOK
Tactics you should do with Facebook to market your
business
Here are 4 essential tactics for success:
• Use Facebook Real Estate Wisely
• Visual is Vital
• Breaking through Edgerank
• What is Edgerank: an algorithm developed by Facebook to help
determine which posts are displayed within the news feed, the
algorithm is governed by three main variables:
1. Affinity or the relationship between two objects
2. Weight or the value of the interaction as determined by Facebook
3. Time decay or the recent of the object
• Raising affinity with fun, engaging, inspiring, highly shareable visuals.
• Tie content back to your offer/site
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

8. LINKEDIN

9. LINKEDIN
What is LinkedIn
300
million
users
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW
• Social Network For Business
Professionals
• Personal vs. Business Pages
• User Target Search
• Increase Outreach & Business
Development
• Consumer Research
• Custom Analytics System
2 new users
joining every
second!

10. LINKEDIN
The Why
• Increased visibility for your brand
• Increases SEO
• Brings traffic back to your website
• Company pages are interactive
• Add rich media content
• Product offerings
• Network Through Groups
• Create Instant Authority With Your Own Group
• Recruit new talent
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

11. LINKEDIN
Tactics you should do with LinkedIn to market your business
Here are 3 essential tactics for success:
• Optimized business page and individual employee pages
• Search for conversations with LinkedIn Signal
• Engage with LinkedIn today, group, and your newsfeed
• It’s important to join relevant groups for engagement and to find lead
opportunities
• LinkedIn Today is an aggregate of the top news around your
connections and the companies you follow.
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

12. TWITTER

13. TWITTER
What is Twitter
550
million
users
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW
• Real Time Updates
• Tweets, Retweets, & Everything
Between!
• Consumer Outreach
• Direct Communication Channel
• Promoted Posts/Ads
• Integrate & Track Using Analytics
215
million
monthly
active
users

14. TWITTER
The Why
• Connect with customers
• Customer feedback
• Find out what they like/dislike
• Network
• Branding
• Refine your brand
• Marketing
• Market products/services to more people for free
• News
• Twitter is the fastest outlet to spread news
• Share + learn updates about your company or industry
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

15. TWITTER
Tactics you should do with Twitter to market your business
Here are 3 essential tactics for success:
• Organic and Promoted Tweets
• A/B Test, measuring and optimize
• Keyword streams for listening
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

16. GOOGLE+

17. GOOGLE+
What is Google+
Over 1
billion
users
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW
• Own & Ranked By Google
• Personal, Business, & Community
Pages
• Google ‘My Business’
• Increase Local Search
• Integrate & Track With Analytics
359
million
monthly
active
users

18. GOOGLE+
The Why
• Highest ranking for SEO
• Google ranks it’s social media platform higher than others
• Every Google+ post or business page is like it’s own webpage
• Activity level is irrelevant on Google+
• Best option for social ads
• Direct customer interaction
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

19. GOOGLE+
Tactics you should do with Google+ to market your
business
Here are 4 essential tactics for success:
• Use a big bold cover photo and update it regularly
• Include keywords and relevant links to your about page
• Post often and optimize for best search results
• Build up your circles
• Hold regular Google hangouts and invite folks using the event invites
• Connect with other businesses
• Build your personal circles first
• Comment on and share other peoples content
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

20. YOUTUBE

21. YOUTUBE
What is YouTube
2nd
largest
search
engine
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW
• Visual & Easily Digestible Content
Has Higher ROI
• Upload Video Content For
Businesses, Such As:
• Testimonials
• New Product/Service
Highlights
• Infographic Videos
• How To’s & Tutorials
• Owned By Google
• Integrate & Track With Analytics
Over 1
billion
monthly
active
users

22. YOUTUBE
The Why
• Creating original video content improves your SEO
• Video is shared regularly through social media and email
• Video on your website enhances the quality of your site and entices visitors
to stay longer
• Video is a powerful branding tool
• Video allows you to capture emotion and visual attributes that leave a
lasting impression
• Video helps convey messages that can be lost through written information
• Opportunity
• Video is a highly sharable format
• Video is easy and inexpensive to produce
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

23. YOUTUBE
Tactics you should do with YouTube to market your
business
Here are 3 essential tactics for success:
• Optimize your channel
• YouTube is becoming its own search engine
• Optimize Individual Videos
• Encourage comments and subscribers
• We always forget that YouTube is no just a place to watch cat videos
but it is a social network as well. Commenting, liking, and subscribing
to other relevant videos/channels is a great way to generate
engagement and traffic to your page.
MARKETING IN A SOCIAL AGE
THE WHAT, THE WHY AND THE HOW

24. THANK YOU