4. 1-on-1 Recap
In this class, we have students who…
• Lived in 4 different cities on 3 different continents
• Works with a trading group & marketing digital agency
• Coach Volleyball, Rugby, Sports
• Was home-schooled
• Is part of four Sauder clubs/organizations
• Killed it at JDC West
• Gets paid to run birthday parties
• Went to high school in Nova Scotia
• Are part of the National Rowing Team
• Is planning BizComm’s Public Speaking Competition
• Likes Cooking, Gardening, and Woodworking
• Is on the DragonBoat Team
• Will be referee at Rugby 7’s
• Is going into “Global Supply Chain Management”
• Does contracting work with BC Hydro
8. Success Stories
Situation
•Set the
scene
- who?
- what?
- where?
- when?
Task
•The
objective,
issue, or
obstacle I
had to
overcome
•Why is this
story
significant?
Action
•The "how"
•What did I
consider/do to
overcome the
situation?
•What skills
were applied?
•My/vs team
actions
Result
•What was the
result of my
actions/
decisions?
Link/Lesson
•The
lesson/outcome
•How are they
relevant to the
skill/job?
•Needs to be
employer-centric
S
20%
T
10%
A
60%
R
5%
L
5%
9. Example
Skill ExperienceSituation Task Action Result Lesson
Marketing
Strategy &
Brand
Developme
nt
Executive
Director of
Project U&G
Dance
Company
After a successful
first year as
Director, I was
looking to improve
my team's presence
at UBC as we
transitioned the
team to do more
competitions.
In order to form the
best possible
team, we needed
the maximize our
turnout for
auditions and
recruit the best
dancers we could
find.
I developed a
marketing plan that
included releasing two
concept videos,
teaching dance
classes around UBC,
and hosting a 3 day
promotional workshop
in which we brought in
6 prominent member's
of Vancouver's dance
community to teach.
Each of these
strategies were
created in an effort to
expand reach
throughout the school
and build brand
awareness.
Not only did we
make over $1000
in revenue from
promotional
activities, but we
also tripled our
auditions
attendance from
the previous year
and ultimately
recruited a 28
member team of
extremely talented
dancers. That
season, we placed
first at both
competitions we
competed in.
While it does help,
you can't rely
solely on word-of-
mouth when you
are trying to build
brand awareness.
Rather, you need
to plan initiatives
that will expand
your audience and
create impactful
experiences that
inspire interest.
10. Situation
•Context
•5 Ws
Mis-steps
•What did I
do wrong?
Failure
•What
happened
as a result
of my
actions?
Lesson
•What did I
learn
through
this failure?
Action Steps
•How did I
overcome
OR What
will I do
now?
SELF-AWARENESS/ACCOUNTABILITY
Failure Stories
11. Example
Skill ExperienceSituation Missteps Failure Lesson Action Steps
Relationship
Development
Brand Awareness
& Communication
Director at Howler
Apps
Assigned to develop a
marketing campaign with
the local business "Boston
Brewin Coffee."
After an extensive
meeting with my client
discussing the goals of
the promotion and it
might look like, I made a
flyer design that--from
what I thought--
incorporated both our
brands.
After sending him the first
draft, my client replied to me
saying he hated the project
and no longer wanted to work
with me. He thought the
design did not showcase his
brand at all and not only
focused too heavily on my
product, but also went against
all the goals of our campaign.
While it was tough to
handle at first, I learned
that relationships require
constant attention and its
important to not only
keep communication
open, but keep an open
mind as well. Projects
constantly change and
you need to consistently
adapt to the situation
when trying to build a
rapport with your client.
I replied to him and
explained my ideas a
little bit further. In
addition, I explained my
situation to him and
clarified that this design
was a first draft for the
entire promotion rather
than a final copy. After
receiving my email, my
client apologized for his
attitude and chose to
continue with the
promotion. Although the
project did not work out
in the end, I understand
the importance of
communication when
trying to build
relationships with clients
and make sure to
constantly be in touch
with the companies I
work with.
12. Assessing your Story
WHY?
• Show resilience, tenacity
• Show you’re humble enough to focus not only on
your assets, but where you need improvement
• Show you can learn from your mistakes/failures
HOW?
• The “lesson” learned is key
• i.e. How would you handle it differently now?
13. The Rubric
WHY?
• Show resilience, tenacity
• Show you’re humble enough to focus not only on
your assets, but where you need improvement
• Show you can learn from your mistakes/failures
HOW?
• The “lesson” learned is key
• i.e. How would you handle it differently now?
15. Skills Matrix Activity
•Applicants have 2 minutes to tell a story
(either success or failure)
•Interviewers have 1 minute to provide
feedback
16. Giving Feedback
• What is the storyteller missing from their story?
• Is it specific enough? Is it concise?
• What is confusing? Is the skill relevant?
• Are there step-by-step actions?
• Is the story appropriate for an interview?
• Would the story be able to be told within 1.5 - 2 minutes?
19. Analyzing a Job Posting
Analyzing the
Job Posting
Brainstorm
Industry
Terms
Qualities
Needed to
Succeed
Your
Experience
20. 1. Analyzing the Job Posting
• What are the necessary skills needed for the job?
• What are the soft skills the company is looking for?
• What do you know about the culture of the
company?
• What is the difference between hard skills & soft
skills?
21. 2. Brainstorm Industry Terms
• What terms have you learned in school that relate to
the industry you are applying for?
• What articles/books have you read about the
industry?
• Who have you talked to in the industry?
22. 3. Qualities Needed to Succeed
• Which transferrable skillsets will be required in order
to complete the tasks/responsibilities?
• Read between the lines!
23. 4. Your Experience
• Look back to the stories in your Skills Matrix--where have
you shown the necessary skills before?
• Experiences in jobs, organizations, clubs, class projects?
• How are your previous roles similar/relevant to the job
postings?
24. Sign up for office hours on COOL
Job Posting Research
Assignment due in tutorial next
week!
Skills Matrix due February 12 on
TurnItIn
Tutorial next week!
- Week5 -
ACTION ITEMS
