IBM & Comic Book School C2E2 2015 Social Media Education
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Educational presentation deck by Buddy Scalera of ComicBookSchool.com and Michelle Killebrew of IBM from the C2E2 2015 comic book convention in Chicago. Discussion and workshop on social media for creators and other visual storytellers. This was a career session for aspiring creators, including comic artists, comic book writers, and other types of creative professionals who want to make comics. For more on Comic Book School, visit: http://www.ComicBookSchool.com For more on IBM, visit: http://www.IBM.com For more by Buddy Scalera, visit: http://www.slideshare.net/buddyscalera http://www.buddyscalera.com For more by Michelle Killebrew, visit: http://www.slideshare.net/MichelleKillebrew http://www.michellekillebrew.com
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IBM & Comic Book School C2E2 2015 Social Media Education
- 1. IBM + ComicbookSchool Present C2E2 - 2015 Educational Panels Fri. April 24 2:45 PM - 3:45 PM 4:00 â 5:00 PM 5:15 â 6:15 PM Room S405a
- 2. 2 About The Original Version âą This presentation was delivered at the C2E2 Conference 2015 by Michelle Killebrew & Buddy Scalera âą This Original Version includes modifications to prepare it for Slideshare and ebooks âą The Annotated Version available by Michelle Killebrew at: http://www.slideshare.net/MichelleKillebrew âą Learn more about C2E2 at: http://www.c2e2.com/ Michelle Killebrew The views expressed in this presentation by the authors do not necessarily reflect the views and position of their employers. Buddy Scalera Michelle Killebrew Version v3a
- 3. 3 Today: Fri. April 24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
- 4. 4 Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Before We Get Started Buddy Scalera @MarketingBuddy ComicBookSchool.com BuddyScalera.com @C2E2 | #c2e2 #makecomics Presented at Intelligent Content Conference 2015 in San Francisco, CA. Presentations available on: Slideshare.net/buddyscalera/ Slideshare.net/MichelleKillebrew
- 5. 5 Who is Buddy Scalera? âą Comic book writer Deadpool, Agent X, Weapon X, Richie Rich, Tails of the Pet Avengers, Necrotic, 7 Days to Fame âą Creator of photo reference and educational materials âą Former Wizard Online editor Twitter: @MarketingBuddy @ComicBookSchool Websites: BuddyScalera.com ComicBookSchool.com Instagram: Buddyscalera Facebook: facebook.com/ComicBookSchool Email: buddy@comicbookschool.com
- 6. 6 ComicBookSchool.com | @MarketingBuddy Who is Buddy Scalera?
- 7. 7 ComicBookSchool.com | @MarketingBuddy Who is Buddy Scalera?
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- 9. 9 Who is Michelle Killebrew? âą Global Marketing Strategy - IBM Social Business âą Online Marketing Maven (B2B & B2C), Web Analytics User âą eCommerce Junkie, Tech Geek âą Dog lover Twitter: @ShellKillebrew Websites: IBM.com MichelleKillebrew.com LinkedIn: Linkedin.com/in/michellekillebrew Email: mkillebrew@us.ibm.com
- 10. 10 Who is Michelle Killebrew? @ShellKillebrew
- 11. 11 The Internet is Fast. Social is Slow.
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- 14. 14 The Value of a Professional Profile Professional Benefits âą Maintaining relationships with creators & fans âą Meeting new prospects âą Building base to new share your creations âą Word of mouth publicity âą Creating ambassadors who will talk about you and connect you with the right fans Personal Benefits âą Getting to know people who can help you with your career âą Updates when there are important changes âą Learning about new trends âą Getting new ideas, new insights and new wisdom âą Getting another perspective âą Door openings to people you wonât be able to reach on your own âą Doing things with more fun
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- 16. 16 Michelle Killebrew Program Director, Digital Marketing Transformation IBM Cloud âDigital Marketing Excellence and Strategic Marketing Thought Leadershipâ
- 17. 17 Three Simple Steps 1.Build your profile. 2.Connect with people. 3.Engage! Share ideas and expand relationships.
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- 23. 23 âą Tweet â the 140 character message that Twitter users send out to the followers âą Followers â people who have chosen to get the updates or tweets from you âą Following â the people that youâve chosen to get updates from âą Retweet or RT â used when someone wants to share information that they found in your twitter stream and find helpful âą @reply â replying to another Twitter user using their handle name âą Hashtags or # - a way to tag conversations on Twitter to make them easy to search and follow âą Direct Message or DM â a private message that can be sent directly to another Twitter user as long as you are already following them âą Twitter Stream â ongoing conversation within Twitter, can be specific to a hashtag, user or Twitter list Some Useful Twitter Terminology @ComicBookSchool | @ShellKillebrew #c2e2 #makecomics
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- 30. 30 Q&ASocial Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning. Next
- 31. 31 Today: Fri. April 24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
- 32. 32 In Session #1: âą Internet is fast, but social is slow âą Build your personal brand persona âą Use social tools properly and know the rules of the community âą Develop and connect your brand footprint In Session #2: âą Looking at analytics (not scary!) âą Optimizing your social channels (you can do it!) âą Software options (âkay, maybe a little scary) âą Tips and next steps
- 34. 34 Six Steps 1.Listen & Get Smart: Use social to research 2.Penetrate Communities: Find out where others people are hanging out 3.Make Connections: Find âme tooâ moments 4.Prospect: Make new contacts 5.Network: Mix social & live interactions 6.Elevate Your Game: Become visible & relevant
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- 45. Live Tutorials Your favorites & mine, weâll just walk through the âhowâ Mine are Hootsuite, Crowdfire, Littlebird
- 46. 46 Next-Generation Cloud App Development Learn more about IBM Bluemix Platform: www.bluemix.net
- 47. 47 Guided by analytics, IBM Verse learns your behaviors to adapt to the way you work, wherever you work. Learn more about IBM Verse: www.ibm.com/verse
- 48. Live Tutorials Your favorites & mine, weâll just walk through the âhowâ Mine are Hootsuite, Crowdfire, Littlebird
- 49. 49 Q&ASocial Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning. Next
- 50. 50 Today: Fri. April 24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
- 51. 51 Writer/creator of TALES OF MR. RHEE (Devilâs Due) and NIGHTMARE WORLD (Image Comics/Shadowline). Author of WRITE OR WRONG: A WRITERâS GUIDE TO CREATING COMICS (Caliber/Bleeding Cool). @DirkManning DirkManning.com Who is Dirk Manning? Artist Alley Table H8
- 52. 52 Creator Connection: The Rules Rule #1: Connect with everyone. Rule #2: Exchange contact information with everyone. Rule #3: Follow up via email within 1 week. Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Buddy Scalera @ComicBookSchool comicbookschool.com @C2E2 | #c2e2 #makecomics Dirk Manning @DirkManning DirkManning.com
- 53. 53 Sample Email @C2E2 | #c2e2 #makecomics To: ArtistWriter@email.com From: You Subject: Creator Connection Follow Up Dear ArtistWriter, Nice to meet you at C2E2. We connected at âCreator Connection,â hosted by Buddy Scalera from Comic Book School. (Heâs awesome!) How was the show for you? Did you make good contacts? Buddy suggested that we exchange links and samples. Hereâs my website and Twitter. Please share some links and samples. Letâs keep in touch! Sincerely, You
- 54. 54 Creator Connection: Letâs Do It! Rule #1: Connect with everyone. Rule #2: Exchange contact information with everyone. Rule #3: Follow up via email within 1 week. Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Buddy Scalera @ComicBookSchool comicbookschool.com @C2E2 | #c2e2 #makecomics Dirk Manning @DirkManning DirkManning.com Thank You for Participating!
Notas do Editor
- Michelle Killebrew of IBM and Buddy Scalera of Comic Book School teach classes on social media for creators.
- Note on modifications made to this deck to prepare it for Slideshare.
- Learn more about C2E2 at http://www.c2e2.com/ @C2E2 | #c2e2 #makecomics
- See Buddy at ComicBookSchool.com.
- Buddy Scalera and Michelle Killebrew sharing the stage at ICC 2015 in San Francisco. Original deck: http://www.slideshare.net/MichelleKillebrew/icc-2015-the-long-and-short-of-content-strategy Annotated deck: http://www.slideshare.net/buddyscalera/icc-2015-outline-v2d
- See Michelle at MichelleKillebrew.com
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- Twitter has itâs own language; I wonât read through the full list, but Iâll highlight a few points. As I mentioned âA Tweetâ is the 140 character message that is communicated through Twitter users to their followers. The @ symbol w a name, is the Twitter users âhandleâ or username Hashtags are ways to identify keywords and can be used to sort on interesting content, examples would be #smartercommerce #IBM #marketing
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- See www.dirkmanning.com
- Creator Connections â Networking for comic creators.
- Sample email to help connect with fellow creators.