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Programme de fidélité pour les grands voyageurs
1. Enhancing airline economics
Comarch Frequent Flyer
Comarch Frequent Flyer (CFF) is a new generation enterprise-class application that supports airline loyalty programs. This
comprehensive suite of business applications enables the smooth management of all kinds of loyalty programs and for any type
of airline; be it a legacy, regional, low cost or hybrid carrier.
Software meeting your needs
Comarch Frequent Flyer is the application that supports the friendly web interface, they allows for the flexible definition
management of airline loyalty programs. This modular application of business rules in terms of: tenders (points, miles), accrual,
enables the accrual of loyalty points and their redemption for redemption, promotion and elite tiers.
awards. The scalable architecture of the system is able to match
the growth of an airline’s sales and its subscriptions of new
loyalty program members. A set of interfaces complying with the Customer Web Portal (CWP)
enterprise architecture enhances its smooth integration with
an airline’s software environment. Its modular structure and The portal, specifically designed for members of the program,
extended parameterization mechanism facilitates customization provides the airline’s clients with access to online account
and development of dedicated solutions. The system has also an management, where passengers can view their account balance
easy-to-use rule engine which allows business administrators and transaction history, order rewards (tickets, upgrades and more)
to define rules without IT interference for a quick response to and view current promotions. In addition, the portal incorporates
changing market conditions. In addition, CRM tools support the options related to interaction between a program’s operator and
effective management of communication with customers, a its participants including enrollment features, automatic retro-
company’s most valuable asset. claims and a mileage calculator. The portal can be integrated
with an existing corporate website or developed as an entirely
Furthermore, due to its modular architecture, Comarch Frequent Flyer separate Internet site.
is a system that greatly exceeds customer expectations. The core
component of the system - the Business Administration module -
can be augmented with the Customer Web Portal, Contact Center Contact Center (CC)
module, Business-to-Partner module and Logistics module as well
as other Comarch Airline Suite products. A modular structure allows Contact Center is a module designed for servicing loyalty program
customers to choose the optimal combination of functionalities members via a call center. The application works with the CFF
thus making Comarch Frequent Flyer an excellent choice for a database and supports the management of members’ accounts,
system to manage an airline’s loyalty schemes. orders and claims as well as changes to parameters by designated
users. The implemented CRM functionalities include tools for
communication with program participants and the delegation
Business Administration (BA) of tasks. The application also possesses functionalities for the
efficient management of call center agents. The Internet browser
This module consists of straightforward tools for the management based interface enables secure use of the application from any
and administration of the application. Available through a user- location with Internet access.