Move the employee to the job or the job to the employee?
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Facilitator: Michael Loges Panelists: Jennifer Noll, Kim Sharp, Richard (Ike) Stage, Conor Willis
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Move the employee to the job or the job to the employee?
- 1. D E C E M B E R 6 , 2 0 1 9 Move the Employee to the Job or the Job to the Employee?
- 2. #ED411 1. Why mobility matters 2. Mobility provider perspective 3. Community investments in mobility 4. The future of mobility in Central Ohio 5. Question & Answer agenda Today’s 2
- 4. #ED411 Mobility is essential to access: Jobs Healthcare Education ________________________ 25th Most Congested City in the United States Drivers lost an average of 71 hours in congestion Congestion cost the average driver $990 Time lost to traffic congestion increased 6%; tied for 5th highest increase behind Nashville, Orlando, Tampa, and Atlanta 4 Source: INRIX 2018 Global Traffic Scorecard
- 6. #ED411 Director of Operations, EmpowerBus C o n o r W i l l i s 6
- 7. #ED411 Recruiting and retaining a dependable workforce Problem 7
- 8. #ED411 $13-$17 per hour Lose approximately $5,000 per full time worker 600 workers 30% Turnover rate $5,000 Cost $900,000 annual turnover cost Cost of the Problem 8
- 9. #ED411 Efficient and reliable transportation to & from work Problem 9
- 10. Rider Challenge
- 11. #ED411 Clusters of workforce ready citizens Dignified, reliable, on-time transportation Employment opportunities Decreased losses & increased stability How EmpowerBus Works 11
- 12. #ED411 Analysis Education WorkforceTechnology The EmpowerBus Way 12
- 13. #ED411 Data Exchange Cluster Analysis Propose Routes Enrollment & Launch Analysis 13
- 14. #ED411 EmpowerBus Route EmpowerBus Depot Employer Facility Stop Location Employee: NO Vehicle Access Employee: Vehicle Access Highways EmpowerBus Route 14
- 15. #ED411 What is the Opportunity? EmpowerBus Depot Employer Facility Stop Location Employee: NO Vehicle Access Employee: Vehicle Access Highways EmpowerBus Route 15
- 18. #ED411 IMPACT SCORECARD Days of Operation 120 Number of riders: Accenture Ed. Services: Grocery Pickup Users: 13 9 6 First day of operation: 09/12/2019 Primary Services Indicator 3 Monthly Wage Increase (%): Rider Benefits Commute time Reduction (%): 15 35 2 +10 50 65 +3 +1237 7 20 +7 19 40 20 65 75 20 25 50 Employer Benefits Existing Employee Targeted Hire Length of Employment: 1 Day – 3 Month3 – 6 Months6 – 9 Months9 -12+ Months Targeted Hire: EmpowerBus Route to Employer 18
- 20. #ED411 Mayor, City of Grove City R i c h a r d ( “ I k e ” ) S t a g e 20
- 21. #ED411 Senior Economic Development Project Manager, Central Ohio Transit Authority (COTA) M i c h a e l L o g e s 21
- 22. #ED411 Opportunity Knocks 22 Mount Carmel Grove City Hospital
- 23. #ED411 On-demand transportation within a defined zone of Grove City, Ohio COTA Plus in Grove City 1-year pilot launched July 2019 COTA-operated on-demand within a defined zone Connections with Route 3 (Standard) and 61 (Rush Hour) Riders must register through the COTA Plus app or by calling COTA Customer Support; rides are requested the same way Funding partnerships with the City of Grove City, the Mid-Ohio Regional Planning Commission (MORPC), and COTA 23
- 24. #ED411 On-demand transportation within a defined zone of Grove City, Ohio COTA Plus in Grove City Fare structure Base Fare (one-way trip) $3.00/ride 1-Day Pass $6.00/day 5-Day Pass $20.00/week Connections to/from bus stop No Fare C-pass No Fare Students No Fare Discounts available for seniors (65+), riders with disabilities, Medicare card holders, and other qualified riders Benefits of COTA Plus Less than 15-minute wait time Curb or corner pick-up 24
- 26. #ED411 COTA Park & Ride Mount Carmel Grove City Hospital REQUESTED ORIGINS REQUESTED DESTINATIONS Southpark Industrial Park Businesses Near SR 665 COTA Plus rider activity COTA Park & Ride Mount Carmel Grove City Hospital Southpark Industrial Park Businesses Near SR 665 26
- 27. #ED411 COTA Plus progress Avg. Daily Ridership by Week Service Summary Total number of completed rides 2,000+ Total number of accounts 750+ Avg. Pick-up ETA 6.8 Minutes Avg. Ride Duration 8.3 Minutes Avg. Trip Distance 1.74 miles Avg. Star Rating 4.86/5 stars Lessons Learned Time-intensive effort to engage employers New employees seem easier to convert Mobility as a recruitment/retention tool 27 Data as of November 27, 2019
- 29. #ED411 29 More than 14,000 jobs near the North American International Freight Center (Rickenbacker) More than 15,000 jobs near the New Albany International Business Park
- 30. #ED411 Pilot launched March 2019 Pre-scheduled first mile/last mile connections Employees of Dublin companies picked up from five COTA bus lines: Routes 1, 21, 33, 73, 74 Public Private Partnership with City of Dublin, COTA , SHARE, and Dublin Convention & Visitor Bureau Funded through the 2019-2023 Dublin Capital Improvements Program (CIP) and grant funding (Ohio Transit Partnership Program (OTP2)) Provides free first mile/last mile transportation from COTA bus stops to Dublin companies 30 Dublin Workforce shuttle
- 31. #ED411 Service Summary 854 total rides provided (March – September 2019) Most rides originate from Tuttle Mall (Stop J) Top workplace destination – AC Marriott (Bridge Park) Saving up to $400/month in transportation costs 28 minutes of total commute time Lessons Learned Convincing employers to consider mobility as a benefit Finding a mobility champion on staff Employer concerns with the longevity of the pilot program Changing transportation habits is difficult Provides free first mile/last mile transportation from COTA bus stops to Dublin companies Dublin Workforce Shuttle 31
- 32. #ED411 The future of mobility in Central Ohio 32
- 33. #ED411 33 Principal Planner, Mid-Ohio Regional Planning Commission (MORPC) J e n n i f e r N o l l
- 34. #ED411 34 Senior Development Director, Central Ohio Transit Authority (COTA) K i m S h a r p
- 35. #ED411 Central Ohio is growing 450,000 people added since 2000. 600,000 more expected by 2050. 35
- 36. #ED411 And has been growing 36 CITY OF COLUMBUS OTHER MUNICIPALITIES Franklin County in 1950 Pop. 501,882 Columbus sq. mi. 40
- 37. #ED411 And has been growing 37 CITY OF COLUMBUS OTHER MUNICIPALITIES Franklin County in 1970 Pop. 833,249 Columbus sq. mi. 144
- 38. #ED411 And has been growing 38 CITY OF COLUMBUS OTHER MUNICIPALITIES Franklin County in 1990 Pop. 961,437 Columbus sq. mi. 196
- 39. #ED411 And has been growing 39 CITY OF COLUMBUS OTHER MUNICIPALITIES Franklin County in 2010 Pop. 1,163,414 Columbus sq. mi. 224
- 40. #ED411 Changing Workforce Preferences Smaller Homes Walkability More Mobility Green SpaceAmenities 40
- 42. #ED411 Representative of corridors across the Columbus Region Some experiencing congestion Some primed for reinvestment Corridor Concepts 42
- 45. #ED411 Lancaster, Ohio Your Community Context 45
- 46. #ED411 Dublin, Ohio Your Community Context 46
- 50. #ED411 Columbus, Ohio Your Community Context 50
- 51. #ED411 Columbus, Ohio Your Community Context 51 Gravity Kaufman Development 550,000-square-foot, six-story development at 500 W. Broad Street Phase 1 Components • 234 units • 50,000 SF of office • community space • co-working space • urban plazas • courtyard • roof terraces • 564-car parking garage
- 52. #ED411 ALL METRICS MOVED IN POSITIVE DIRECTION What we learned 52
- 54. #ED411 Growth distribution 54 Five corridors accommodate 55% of new, needed households and 60% of new jobs. More appealing to future generations Good for our wallets, health and the environment Keep open spaces intact
- 56. #ED411 Implementation Toolkit MORPC Technical Assistance Insight2050 Academy Social Media Videos Mobility Innovation Tests https://getinsight2050.org 56 “How To” Tools