This document introduces DIGIWISE, a 24/7 online market research community platform in Thailand called INTAGE. It allows interactive discussions among respondents in real-time on any device. Some key benefits highlighted include conducting qualitative and quantitative research simultaneously with the same respondents, saving time, observing unconscious insights through less direct questioning, and gaining instantaneous insights into real media consumption and decision making. It also introduces several representatives from INTAGE, including their roles and backgrounds.

1. DIGIWISE
24/7 Diginography of Market Research Online Community
(MROC) of INTAGE Thailand
THE NEXT ERA OF MARKET RESEACH

2. NOW-Lifestyle
Connectivism
Collectivism
2

3. NOTHING IS
WRITTEN
IN THE STONE
ANYMORE.
3

4. IT IS NOW
WRITTEN
IN THE CLOUD.
4

5. IT IS NOW
WRITTEN
ANYWHERE
ANYTIME.
5

6. IT IS NOW WRITTEN
IN A NEW KIND OF BOOK.
6

7. DIGITAL becomes
MAINSTREAM
and
Mobile is
Primary Platform!!!!!!!*
*www.brandbuffet.in.th

8. Interactive
Researcher
Researcher/
Client
Communication
Member
Member
Monitor MonitorMonitor
Ask
Answer
communication
Finding
insights
Finding
insights
DIGIWISETraditional
Respondents
Moderation
Interactive
Consumers
Moderation
Interactive
Consumers
DIGIWISETM is a 24/7 DIGINOGRAPHY or Market Research Online
Community (MROC) via online platform which allows “interactive
discussions” among target respondents
What is DIGIWISETM?

9. LET’S
COUNTDOWN TO
THE NEXT ERA
RESEARCH SUCCESS
9

10. LESS IS the new MORE
Both Qualitative & Quantitative
research can be conducted in
parallel with the same
respondents, same time
More of
Time-saving
than ever….
10

11. INTERACTIVE NOT DIRECT ASKING
• More on Listening and
Observing, than asking
questions……
• Allowing consumers to share
unconscious hidden insights…
11

12. DYNAMIC NOT JUST PROACTIVE
DECISION MAKING
FUNCTIONIN
G
More of Unconscious –
system 1 brain insight
than conscious insight….

13. MORE & MORE & MORE
More of Real Scenes
and Real Time
insight ….
13

14. UPCLOSE & PERSONAL
More of Intimacy
than ever….
14

15. BORDERLESS & TIMELESS
More of sites at the same
time….
DIGIWISE
CAN BE BUILT FOR
SHORT OR LONG
PERIOD OF TIME.
Simultaneous research
in multiple cities
15

16. ALL IN ONE TIME
More of different target
groups at the same
time….
At the same research time with
different targetgroups

17. INTERACTIVE & FUN
More of natural
information in
all forms
More of natural
information in all
forms
Data collection of
both audio-video
materials
More of
Gimmicks…Gaming
& Fun
17

18. REALITY HIT
More of Instantaneous
insights
Qualitative information of a
larger sample-size More of
Instantaneous insights
Real media consumption observation…
Moment of Media

19. VISUAL TO REAL DECISION
More of RICH
INSIGHT and
moment of
decision
making….
DIGIWISE CAN
BRING THE
ABILITY TO
INNOVATE
19

20. Not Only Community But Mobile….
20

21. Not Only Community But Mobile….
21

22. Not Only Community But Mobile….
22

23. Not Only Community But Mobile….
23

24. Not Only Community But Mobile….
24

25. Not Only Community But Mobile….
25

26. Not Only Community But Mobile….
26

27. Representatives Contact
27

28. Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved.
AIM-ORA BUNNAG
Client Service Director
Aim-ora-b@th.intage.com
Name : Aim-Ora Bunnag
Current Position at Intage : CS Director
Educational Background : - Master of Science in Merchandising University of
North Texas, Denton, Texas, U.S.A.
- Bachelor of Art, Faculty of Archaeology, Silpakorn
University, BKK
Professional Background : - Chief Brand Planning Director, Brandscape
Co., Ltd
- Senior Vice President, Strategic Planning & Research.
Management Committee, Y&R(Thailand)
- Senior Vice President , Client Service Director /
Regional CSD for Double A Asia J.Walter Thompson
(Thailand)
- Vice President ,Client Service Director,
J. Walter Thompson (Thailand)
- Group Account Director Leo Burnett Ltd. (Thailand)
She had conducted many workshops for Branding, IMC, and consumer insights as
well as being project leaders for many pitches projects such as Tourism Authority of
Thailand, Thai Airways, Sony, Double A Paper, Post Today business newspaper, and many
mores. She gains various experiences through the client service role and brand strategist
inclusive -- help developing Brand Strategy and evaluation criteria, help developing the
Integrated Communication plan for most of the clients.
POOH

29. Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved.
Educational Background : - Master of International Marketing (MIM), Thammasat University
- Bachelor of Arts (1st class honor), Chulalongkorn University
Professional Background : - Marketing & Adsales Director, MTV Thailand
- Consumer Insight & Strategic Planning Director, McCann Worldgroup
- Client Service Director, O&M Thailand
- Client Service Director McCann Worldgroup
- Strategic Planning and Media Planning at Leo Burnett and Y&R
Specialization : Qualitative & Analyzing
Industry : All FMCGs (personal care, home care, food, alcoholic drink), Computer
Tourism, Retail, Cosmetic, Automobile, Properties, Entertainment and Digital
Kanita (Nuchy) is a highly experienced consumer insight analyst, strategic
planner and moderator. She spent almost 20 years in advertising, media
planning, consumer insight, market research and strategic planning areas which have
helped sharpening and complimenting her in-depth-mining, human analytical skill as well
as founding her experiences in various types of research techniques.
Her profound analytical skill, robust energy and positive thinking style has
shaped her to be a great-skilled and energetic moderator in both gaining great responses
and collaboration as well as deeply mining & questioning into more of insightful data and
conversation along the research process.
Kanita Tungwarapojwitan (Nuchy)
Corporate Planning Director & Senior Moderator
Kanita-t@th.intage.com

30. Copyright© 2012 INTAGE (Thailand) Co., Ltd. All Rights Reserved.
Rosesanant Punithipandkul
Manager & Strategist
Rosesanant-p@th.intage.cm
Rosesanant (Foam) is a senior analyst at INTAGE (Thailand) for both quantitative and
qualitative studies. Within qualitative field, her key responsibilities are to conduct focus groups and
depth sessions together with to analyze reports.
She has moderation experiences and has overseen both qualitative and quantitative
studies in variety of product categories from FMCGs, technology and telecommunication, medical
care to property services. She also has extensive experience in quantitative study as well.
Her relaxed & friendly personality encourages the intimate conversation among group
participants especially teenagers
Name : Rosesanant (Foam) Punithipandkul
Current Position : Manager & Strategist
Educational Background : Bachelor Degree in Business Administration,
(International Program), Thammasat University
Foam

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