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Just trust
Adapting urban and community forestry programs
based on community feedback
Christine Carmichael, Ph.D.
Founder and Principal
Fair Forests Consulting, LLC
Alliance for Community Trees Day
November 15, 2022
Source: Speak for the Trees Boston
Source: City of Seattle
What is trust? Your home, your neighborhood,
your health & safety.
Why we need trust in urban and community forestry
➔ Trust allows people to rely on one another to produce certain outcomes
without needing to monitor each other.
◆ Trees reliably cared for,
◆ Short and long-term support for tree care provided, and
◆ Decision-making power shared at all key stages =
increased tree survival & health, and more social &
environmental benefits to local communities
➔ Trust increases public acceptance of [co-created] management decisions.
Sources: Nelson et al. 2017; Rousseau et al. 1998; Shindler, Brunson, and Stankey 2002; Vulturius and Gerger Swartling 2015.
Just like urban tree canopies, trust is something that:
grows over time, requires effort to sustain, and can be lost
without careful stewardship.
Source: Christine Carmichael
Milestones toward EJ in urban & community forestry
Pre-1980’s
1980’s-early 2000’s
Focus on what we think we’ve done well
e.g. Detroit dubbed “The City of Trees”
because it had more trees per capita than
any other industrialized city.
Realization about how we have fallen
short (i.e. that urban forests are not fairly
distributed across race and income) and
taking direct action to fix it (i.e. starting
tree-planting organizations and programs).
Source: Detroityes.com
Detroit, Michigan
People working in urban forestry
Milestones toward EJ in urban & community forestry
2010’s-2020
2020-2022
Deepening understanding that we can’t just plant
trees to achieve environmental justice.
Instead, we need more thoughtful community
engagement, especially in communities of color.
Revamping urban & community forestry
programs to better engage residents [through an
equity lens].
Greater emphasis on relationship & trust building,
seeking to understand residents’ priorities & needs
related to trees.
Source: Chicago Tribune
Source: Tony Ruth
What is “just trust”?
…because they are trying to
repair past harm.
It is the opposite of asking
someone to trust your word
alone.
Four steps to (re)building trust
Talk the talk, and walk the walk
1. Recognize and correct past mistakes
2. Be open to new narratives and ways of engaging people
Source: https://www.media.mit.edu/projects/blackforest/overview/
Source: Black Environmental Collective
The Black
Environmental
Collective's mission
is to advance
solutions that support
Black communities.
Provides meaningful employment
coupled with transitional career
coaching using best practices and a
trauma-informed approach.
3. Facilitate participation of diverse stakeholders in
decision-making and implementation
"The only way to grow trust is to take the time needed to understand differences
and find commonalities. It seems counter-intuitive to take that time when things need
to get done – and things always need to get done."
–Dawn Newman, University of Minnesota
➔ Ask questions with genuine curiosity. Everyone has a story to tell & wisdom to share.
◆ Collect “heritage narratives” → https://fairforests.com/resources
◆ “Hearing others' stories helps everyone understand how their experiences shape
them, and how regrettable past incidents might make it tougher for them to trust
now.”
How?
Source: https://extension.umn.edu/vital-connections/building-trust-communities
Engagement strategies designed with
community leaders:
What could a “call for selfies” help you understand about residents and their
values or needs toward trees?
4. Be accountable and transparent
Source: https://www.treesatlanta.org/who-we-are/community/
Check-in on trustworthiness
Think about someone you trust a great deal in your professional life--it could be a supervisor,
a colleague, or a collaborative partner.
How many out of the 5 behaviors below does this person exhibit?
❏ Humility and vulnerability: Acknowledge what they do not know, and that the people they work
with have valuable information and skills.
❏ Ask questions with genuine curiosity: Seek to understand and integrate diverse perspectives
without judgment.
❏ Gather input intentionally from all groups.
❏ Take time. Host a dinner; schedule a meeting; carry on a conversation on Main Street. Take time to
be a welcoming presence.
❏ Share information that helps newcomers be successful. This includes connecting people to
resources that can help address an issue or access services and support.
Check-in on trustworthiness
Now think about yourself and the communities you and your organization serve.
How many out of the 5 behaviors below do you normally exhibit with community members?
❏ Humility and vulnerability: Acknowledge what I do not know, and that the people I work
with have valuable information and skills.
❏ Ask questions with genuine curiosity: Seek to understand and integrate diverse
perspectives without judgment.
❏ Gather input intentionally from all groups.
❏ Take time. Host a dinner; schedule a meeting; carry on a conversation on Main Street. Take
time to be a welcoming presence.
❏ Share information that helps newcomers be successful. This includes connecting people
to resources that can help address an issue or access services and support.
The future is hybrid
Social justice Environmentalism
The way to
environmental justice
Advocating for a healthy
environment.
Advocating for meaningful
inclusion and fair treatment
of all, with a focus on
those who are most
excluded.
In-person
engagement
Virtual
engagement
The way to
environmental justice
Equity considerations for hybrid engagement
Equity advantages of in-person engagement:
1. Reconnect with and meet neighbors.
2. Can fulfill a basic desire for human
interaction, fresh air and to get out of the
house.
3. More hands-on brainstorming and
discussion opportunities.
4. Community events like farmers markets
and concerts are up and running. For local
governments seeking input you go where
people are already.
Equity advantages of virtual engagement:
1. Minimize health risks.
2. Don’t have to worry about parking, childcare
or time in transit, plus it’s easier for people
with limited mobility or access to transit to
participate.
3. Some folks – introverts and otherwise -- have
discovered they just feel more comfortable in
a Zoom-type setting.
4. Wider range of accessibility tools like closed
captioning and, in some cases, translation.
5. Greater flexibility for people to participate
even if they are traveling or to engage expert
speakers who might not be local.
Try to maximize the advantages of each, and minimize the disadvantages.
Source: https://www.kimlundgrenassociates.com/en-
us/blog/hybrid-engagement
Qualitative
indicators of success
Quantitative
indicators of success
The way to
environmental justice
Ongoing, intentional,
culturally-relevant inclusion
of local residents in all parts
of the decision-making
related to urban forestry.
Increase in healthy trees in
low canopy communities.
Increase in tree care
support provided and
accessible to residents in
low canopy neighborhoods.
Celebrate what is
going well & what we
should keep doing.
Determine what
needs to adapt as
we learn more.
The way to
environmental justice
Christine Carmichael, Ph.D.
Website:https://fairforests.com
Email: Christine@fairforests.com
Thank you! Need more help with the following? Set up a meeting with
me: https://calendly.com/christinecarmichael
➔ Webinars and virtual training on environmental
justice
➔ Equitable outreach & engagement strategies
➔ Evaluation of your DEI policies
➔ Focus group design & facilitation
And check out the podcast I co-host with Sarah Lillie Sewell!

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Environmental Justice in Urban & Community Forestry

  • 1. Just trust Adapting urban and community forestry programs based on community feedback Christine Carmichael, Ph.D. Founder and Principal Fair Forests Consulting, LLC Alliance for Community Trees Day November 15, 2022 Source: Speak for the Trees Boston Source: City of Seattle
  • 2. What is trust? Your home, your neighborhood, your health & safety.
  • 3. Why we need trust in urban and community forestry ➔ Trust allows people to rely on one another to produce certain outcomes without needing to monitor each other. ◆ Trees reliably cared for, ◆ Short and long-term support for tree care provided, and ◆ Decision-making power shared at all key stages = increased tree survival & health, and more social & environmental benefits to local communities ➔ Trust increases public acceptance of [co-created] management decisions. Sources: Nelson et al. 2017; Rousseau et al. 1998; Shindler, Brunson, and Stankey 2002; Vulturius and Gerger Swartling 2015.
  • 4. Just like urban tree canopies, trust is something that: grows over time, requires effort to sustain, and can be lost without careful stewardship. Source: Christine Carmichael
  • 5. Milestones toward EJ in urban & community forestry Pre-1980’s 1980’s-early 2000’s Focus on what we think we’ve done well e.g. Detroit dubbed “The City of Trees” because it had more trees per capita than any other industrialized city. Realization about how we have fallen short (i.e. that urban forests are not fairly distributed across race and income) and taking direct action to fix it (i.e. starting tree-planting organizations and programs). Source: Detroityes.com Detroit, Michigan People working in urban forestry
  • 6. Milestones toward EJ in urban & community forestry 2010’s-2020 2020-2022 Deepening understanding that we can’t just plant trees to achieve environmental justice. Instead, we need more thoughtful community engagement, especially in communities of color. Revamping urban & community forestry programs to better engage residents [through an equity lens]. Greater emphasis on relationship & trust building, seeking to understand residents’ priorities & needs related to trees. Source: Chicago Tribune Source: Tony Ruth
  • 7. What is “just trust”? …because they are trying to repair past harm. It is the opposite of asking someone to trust your word alone.
  • 8. Four steps to (re)building trust Talk the talk, and walk the walk
  • 9. 1. Recognize and correct past mistakes
  • 10. 2. Be open to new narratives and ways of engaging people Source: https://www.media.mit.edu/projects/blackforest/overview/ Source: Black Environmental Collective The Black Environmental Collective's mission is to advance solutions that support Black communities. Provides meaningful employment coupled with transitional career coaching using best practices and a trauma-informed approach.
  • 11. 3. Facilitate participation of diverse stakeholders in decision-making and implementation "The only way to grow trust is to take the time needed to understand differences and find commonalities. It seems counter-intuitive to take that time when things need to get done – and things always need to get done." –Dawn Newman, University of Minnesota ➔ Ask questions with genuine curiosity. Everyone has a story to tell & wisdom to share. ◆ Collect “heritage narratives” → https://fairforests.com/resources ◆ “Hearing others' stories helps everyone understand how their experiences shape them, and how regrettable past incidents might make it tougher for them to trust now.” How? Source: https://extension.umn.edu/vital-connections/building-trust-communities
  • 12.
  • 13. Engagement strategies designed with community leaders:
  • 14. What could a “call for selfies” help you understand about residents and their values or needs toward trees?
  • 15. 4. Be accountable and transparent Source: https://www.treesatlanta.org/who-we-are/community/
  • 16. Check-in on trustworthiness Think about someone you trust a great deal in your professional life--it could be a supervisor, a colleague, or a collaborative partner. How many out of the 5 behaviors below does this person exhibit? ❏ Humility and vulnerability: Acknowledge what they do not know, and that the people they work with have valuable information and skills. ❏ Ask questions with genuine curiosity: Seek to understand and integrate diverse perspectives without judgment. ❏ Gather input intentionally from all groups. ❏ Take time. Host a dinner; schedule a meeting; carry on a conversation on Main Street. Take time to be a welcoming presence. ❏ Share information that helps newcomers be successful. This includes connecting people to resources that can help address an issue or access services and support.
  • 17. Check-in on trustworthiness Now think about yourself and the communities you and your organization serve. How many out of the 5 behaviors below do you normally exhibit with community members? ❏ Humility and vulnerability: Acknowledge what I do not know, and that the people I work with have valuable information and skills. ❏ Ask questions with genuine curiosity: Seek to understand and integrate diverse perspectives without judgment. ❏ Gather input intentionally from all groups. ❏ Take time. Host a dinner; schedule a meeting; carry on a conversation on Main Street. Take time to be a welcoming presence. ❏ Share information that helps newcomers be successful. This includes connecting people to resources that can help address an issue or access services and support.
  • 18. The future is hybrid
  • 19.
  • 20. Social justice Environmentalism The way to environmental justice Advocating for a healthy environment. Advocating for meaningful inclusion and fair treatment of all, with a focus on those who are most excluded.
  • 22. Equity considerations for hybrid engagement Equity advantages of in-person engagement: 1. Reconnect with and meet neighbors. 2. Can fulfill a basic desire for human interaction, fresh air and to get out of the house. 3. More hands-on brainstorming and discussion opportunities. 4. Community events like farmers markets and concerts are up and running. For local governments seeking input you go where people are already. Equity advantages of virtual engagement: 1. Minimize health risks. 2. Don’t have to worry about parking, childcare or time in transit, plus it’s easier for people with limited mobility or access to transit to participate. 3. Some folks – introverts and otherwise -- have discovered they just feel more comfortable in a Zoom-type setting. 4. Wider range of accessibility tools like closed captioning and, in some cases, translation. 5. Greater flexibility for people to participate even if they are traveling or to engage expert speakers who might not be local. Try to maximize the advantages of each, and minimize the disadvantages. Source: https://www.kimlundgrenassociates.com/en- us/blog/hybrid-engagement
  • 23. Qualitative indicators of success Quantitative indicators of success The way to environmental justice Ongoing, intentional, culturally-relevant inclusion of local residents in all parts of the decision-making related to urban forestry. Increase in healthy trees in low canopy communities. Increase in tree care support provided and accessible to residents in low canopy neighborhoods.
  • 24. Celebrate what is going well & what we should keep doing. Determine what needs to adapt as we learn more. The way to environmental justice
  • 25. Christine Carmichael, Ph.D. Website:https://fairforests.com Email: Christine@fairforests.com Thank you! Need more help with the following? Set up a meeting with me: https://calendly.com/christinecarmichael ➔ Webinars and virtual training on environmental justice ➔ Equitable outreach & engagement strategies ➔ Evaluation of your DEI policies ➔ Focus group design & facilitation And check out the podcast I co-host with Sarah Lillie Sewell!