Value Proposition canvas- Customer needs and pains
The value chain
1. Developers
A video game developer might specialize in the development of a particular aspect of
the video game, a factor that video game companies recognize and use to their
advantage. For example, programming is just one aspect of the development of video
games, as the full realization of the final product involves the input of other
professionals, such as the artist and the musician. Some corporate video game
developers usually set aside a substantial budget for the hiring of the very best in the
various stages of the video game development process. They might hire skilled
musicians to add a score to the video game, not unlike what occurs during the editing
of a movie, due to the fact that the music in the games contribute to the success of
the game. Other roles include designers and testers who will check the final product to
ensure that it is working according to expectations.
2. Publishers
A video game publisher is a company that publishes video games that they have either
developed internally or have had developed by a video game developer. As with book
publishers or publishers of DVD movies, video game publishers are responsible for
their product's manufacturing and marketing, including market research and all
aspects of advertising.
3. Console Manufacturers/First
Party Publishers
A console manufacturer, also known as a first-party video game publisher, is a company that
manufactures and distributes video game consoles in addition to permitting third-party
publishers to produce games for its platform in return to licensing fees. Historically, some of the
most recognized console manufacturers include:
Atari – first console market leader; now defunct.
Mattel – manufactured the Intellivision, a major competitor to Atari in the 80s, offering voice
command modules and Tron; has since exited the video game market.
Microsoft – the newest major player in the market, releasing the Xbox, Xbox 360, and the newly
released Xbox One.[1]
Nintendo – historically the best known console manufacturer; also the longest running company
in the market, and long-time dominant market leader of the handheld console market.[2]
Sega – a significant manufacturer during the 16-bit era, now a third-party publisher.
Sony Computer Entertainment – found worldwide success with its first console, the Sony
PlayStation, the PlayStation 2 (which holds the record for best selling home console to date), the
PlayStation 3, and the most recent PlayStation 4.
4. Distribution and Retail
• distribution is the process of delivering video game content as digital
information, without the exchange or purchase of new physical media.
• Retail is the sale of goods and services from individuals or businesses to
the end-user. Retailers are a part of an integrated system called the supply
chain. A retailer purchases goods or products in large quantities from
manufacturers directly or through a wholesale, and then sells smaller
quantities to the consumer for a profit.
• So a game retailer would buy a lot of games and sell less games for a biger
price.
5. Outsourcing Companies
• In business, outsourcing involves the contracting out of a business process
to another party (compare business process outsourcing).
• Outsourcing includes both foreign and domestic contracting, and
sometimes includes offshoring (relocating a business function to another
country). Financial savings from lower international labour rates can
provide a major motivation for outsourcing/offshoring.
6. Press and media
• Press in games have meetings and they have to talk about finding
solutions for any problems that journalists write about also their audience
may comment something so they need to solve the problems because
they want the audience to enjoy the games.
• Media in games check up on comments and criticism towards games and
try to solve the problems if they can.