3 reasons how b2 b sales can keep you out of trouble by Karol Pokojowczyk from https://colibri.io

1. 3 Reasons How B2B Sales
Can Keep You Out Of
Trouble
Karol Pokojowczyk from Colibri.io

2. • While scrolling through a collection
of statistics assembled to highlight
the effectiveness of online
marketing and social media, the
following line popped off the page:

3. • 9 out of 10 B2B buyers say when
they’re ready to make a purchase,
they find a vendor by:

4.  Using search - 81%
 Looking for peer recommendations
- 59%
 Reading content from thought
leaders - 41%

5. Let’s go through them
one at a time

6. 1. Using search

7. • This corresponds directly to the
Search Engine Optimization of your
website and your content.

8. • The reality is that buyers rely on
search to get them started in their
buying process and to find the
companies offering products or
solutions they’re looking for.

9. 2. Looking for peer
recommendations

10. • This is why it’s so important to be
engaged on social media. It
doesn’t only help you to distribute
your content to a wide audience,
but social media is also the
modern water cooler.

11. • This is where people congregate
and share information about your
company and your solutions. As an
active participant, you can engage
with prospects and shape the way
your company is perceived.

12. 3. Reading thought
leaders

13. • More than likely, that means
reading blogs or other content
such as white papers and eBooks.

14. • By regularly writing a credible and
educational blog, you will establish
your company as a thought leader
providing relevant information to
prospects about solutions to their
challenges.

15. • Credible, downloadable content
such as white papers and eBooks
will
further
enhance
your
reputation and draw the attention
of others.

16. • New content also signals the
search engine crawlers to visit your
site, improving your rankings in
search results.

17. • Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your goal
conversions.

18. This article was originally
published on GrowthHacker.am.
Find out more:
3 Reasons How B2B Sales Can
Keep You Out Of Trouble

19. Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO