2. Executive Summary
Objective
The business will start as a distributorship for Herr’s Potato Chips, in Clark County Nevada. As a
distributorship, we will deliver to convenience stores, shops, supermarkets, Walmart,Walgreens and
other sites that would like to sell potato chips.We are focusing on cash stops and plan on growing from
there. We are a new startup company, the chip name is well established and is expanding into many
markets.
Goals
To sell a product with an established name in our territory and to provide a quality service to local
merchants. We will take it slow in order to build a local following, and a solid reputation. We plan to
provide our customers with excellent customer service.
Team Leaders
Michael Palmucci: New Account Development ,Jason Palmucci: New Account Development ,Brian Distasio: New
Account Development
Our Market Goals
Our market is convenience stores, supermarkets and other venues that would like to purchase a quality
product that sells. We will offer our product at various prices. It is dependent on the item. The price
range goes from 3 for $1.00, $.99, $1.69, $3.49, and $4.29.
We would like to project our initial sales at $3000 per week. We estimate that by the end if a 12 month
period we should have a weekly sales figure of $5000. We will build the business slowly, by starting with
sections of distribution area.
Sales Projections
Second Year:
•Plan on acquiring more trucks to enhance our image and area
•Have a combined weekly sales goal of $7000-10,000
Third Year:
3. • To have at least four trucks ,weekly goal set for $20,000 in sales per week.