John from ColderICE.com presents on Social Media Marketing from the eCommerce Summit 2010 in Las Vegas

2. Special “Shout-Outs”

3. Who are you dude?

4. Who are you dude? Can paperless billing get me paid faster?

5. A Social Media Experiment WOULD YOU LIKE TO PARTICIPATE? #ICENotes LIVE OR AT HOME, PLEASE DO IT!

6. Please Hold Your QuestionsTill The End ???

7. Social Marketing for Business Sucks* By: JohnLawson ColderICE.com Unless you know these 7 secrets

8. S.M.a.a.T - Social Media as a Test Objective research Hundreds of test Hundreds of apps Educated Opinion

9. A low cost solution of high end technology Why Social Media?

10. The Dell PC $6.5 Million Twitter Case Study

12. Sold $6.5 million On Twitter Worldwide Audience WOW!

14. Numbers are in Millions so this is $52,000,000,000 Billion with a B - in Net Revenue

15. Pie Chart of Social Media’sContribution to Gross Profits

16. Pie Chart of Social Media’sContribution to Gross Profits

17. Perspective is Always Important

18. For every $10,000.00 in Dell revenue Only $1.00 comes from the social media of Twitter Excuse me?

19. The Dell PC $6.5 Million Twitter Case Study

20. The media coverage was PRICELESS!

21. Perspective is Always Important

22. Who this talk is NOT for…

23. He’s Content with “old way”He’s Not open to new ideasHe’s got 5-Star DSR’s so he “knows everything”

24. Umm…Are you serious? What kind of success are we talking about here, WTF?

25. The Omarosa Golden Rule “I’m not here to make friends”

26. Social Media is FREE!

27. Time is worth more than money, gold even diamonds! Very expensive Rare resource Unknown expiration date Should be counted in minutes

28. Are You Smarter Than A 5th Grader? ...Statistically, NO!

29. PLEASEStop Pitching a pitch is a line of talk that attempts to persuade someone of something

30. Rule Make them an offer they can’t refuse

33. Peer to PeerConnections Talk to the movers and shakers in your industry

34. It’s Best to Join a Group NOT Start One

35. Facebook Fan Page Are you on Facebook? Are you a member of a Fan Page? Which one is your favorite? How often do you visit? What are the benefits to you?

36. The Theory of “Thinships”

37. A Proper Social Plan Have a definite purpose Be very specific Measurable Have a call to ACTION

38. Social Espionage? I know what you are doing as you do it

39. Social Intelligence

40. The Tool Chest

45. Social Automation The Hierarchy of Social Networks

49. The more you know the more you sell CustomerAnalytics

51. Plug in from rapportive.com

53. TubeMogal a single point for deploying uploads to the top video and social networking sites

54. HD VideosWork Best

58. Why Social Is So Cool For Us?

60. A Story

62. K.I.S.S.Keep It Simple Stupid

63. Sinking The 8

64. The 7 other balls don’t matter!…that’s the secret

65. John Lawson CEO 3rd Power Outlet Founder ColderICE.com Get Slides & Notes go to: SinkingThe8.com ColderICE.com Email: John@ColderICE.com Twitter: @ColderICE Facebook.com/ColderICE The Atlanta Meetup eCommerceMeetup.com