Panel with Tom Warden, Allstate; Henry Mahncke, Posit Science; Peter Christianson, Young Drivers of Canada; Evian Gordon, Brain Resource; Michael Scanlon, Lumos Labs. Moderated by Alvaro Fernandez, SharpBrains. Description: In a recent SharpBrains survey, decision-makers and early adopters were asked, "What is the most important problem you see in the brain fitness field and how do you think it can be solved?” Respondents identified the following priorities in rank order: Public awareness of the importance of maintaining cognitive health (39%), Navigating Claims to separate reality from hope from hype (21%), Research to understand what works for whom, and how different interventions may complement each other (15%), Healthcare Culture needs to better integrate cognitive health issues (14%), Need for Objective Assessments (6%), other (5%). In this session, five leading decision-makers and innovators with backgrounds in research, clinical practice, insurance, driving schools, cognitive training and assessments, will address those five problems and also identify additional challenges as they see them, proposing specific solutions to help build a sustainable field that can significantly contribute to the cognitive health of people across the lifespan.