- Allstate is a large insurance company based in Illinois that has supported various auto safety initiatives over the years like seat belts and air bags. - Posit Science is a company that develops brain training programs using principles of neuroplasticity to improve cognitive functions like useful field of view that are important for driving. - Allstate partnered with Posit Science to offer their brain training program to customers in hopes of reducing automobile crashes by improving cognitive skills linked to crash risk. A trial in Pennsylvania found the program improved skills and reduced perceived crash risk among participants.

1. The #1 Driver Safety Device Is Your Brain Posit Science and Allstate: Using Brain-Plasticity-Based Cognitive Training Programs to Reduce Automobile Crashes June 2009 Tom Warden Assistant Vice President, Allstate Research and Planning Center: Allstate Henry W. Mahncke Vice President, Research & Outcomes: Posit Science

6. The Useful Field of View

7. Measuring The Useful Field of View

8. Measuring The Useful Field of View

9. Measuring The Useful Field of View

10. Improving the Useful Field of View p < 0.05 / 51% risk reduction Cumulative Risk of Automobile Crash Results – At Fault Crash Incidence Ball et. al. Transportation Research Board presentation (2009) Vance et. al. Rehabilitation Psychology (2007) Results – UFOV Improvement

11. Why Are We Working Together? Teen Driver Safety Brain-Plasticity-Based Cognitive Training Bumper Safety Air Bags

13. We Can Measure The Reduction in Crash Risk Risk Category 2x relative risk 1x relative risk

14. We Can Measure The Reduction in Crash Risk Risk Category 2x relative risk 1x relative risk

15. People Notice The Difference After Training “ With just a few hours of training with Insight I feel different! I feel like my brain is awakened and I feel sharper than I’ve felt in a long time! I had a jogger run out in front of me yesterday while driving to the grocery store - I’m sure I stopped faster than I normally would have. My reaction time has changed already. My wife commented that she didn’t even see the jogger, and said my fast reaction time was due to to the InSight program .” Allstate user “ You may have saved my life today. I have been using the Insight program for several months and have had a major improvement since I started. Today I was stopped at a red light. This is a dangerous intersection because I am sitting on a slight hill that restricts my ability to see all the traffic until I move forward. I noticed a large van slowing and approaching from my left and he was going to turn on to the road I was on. Because he was slowing, he was blocking my ability to see traffic from the left. I had the green light for about 3 seconds before I saw a car running the red light from the left. I was scanning for traffic and I was at that moment looking at a car coming at me from the other side of the highway when I spotted the car on my left. I estimate he was doing 55 and I was less than one second from being broad sided by him. I reacted quickly and stopped. The more I think about the very short time I had to see and react to this threat makes me confident that doing the exercises has paid off. I am thankful to you for the program and for Allstate insurance for letting me be part of this program.” Allstate User