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Bird’s Eye View  of  Cognitive Health Innovation Alvaro Fernandez  Boston, June 11 th , 2009 ©  SharpBrains
Game I am immersed in… ,[object Object],[object Object],[object Object],[object Object],© SharpBrains
Indeed! © SharpBrains
An introduction to SharpBrains ,[object Object],[object Object],[object Object],[object Object]
Our session today ,[object Object],[object Object],[object Object],© SharpBrains
The rest of today © SharpBrains  11.10  Allstate-Posit Science: Cognitive Training for Safer Driving 11.50  What Consumers Buy and Why  2.00  The Road Ahead: 5 Challenges And Potential Solutions 3.20  Research and Interventions for ADHD and Schizophrenia 4.30  Cognitive Rehab & Health Professionals 5.20  An Innovative Partnership to Help MS Patients
Tomorrow © SharpBrains  10.20  Neuroplasticity: Implications, Opportunities, and Challenges 11.10  A Venture Capitalist's View of the Healthy Games Opportunity  11.50  Reaching Users with a Multi-Platform Strategy  1.30  An Analysis of Game Design Issues in Brain Games  2.10  Innovative Approaches to Scientific Validation  2.50  Wrapping Up: What We Have Learned, What is Next
The right framework © SharpBrains
Our session today ,[object Object],[object Object],[object Object],© SharpBrains
Games I am playing… © SharpBrains
More than may meet the eye ,[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
5 Data Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
5 Data Points © SharpBrains
5 Data Points © SharpBrains
5 Data Points © SharpBrains
Top 10 Highlights from report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
Who needs what when © SharpBrains  ,[object Object],[object Object],[object Object]
Research Executive Briefs © SharpBrains  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Data Points © SharpBrains
5 Data Points © SharpBrains
Future Directions 2008-2015 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
Our session today ,[object Object],[object Object],[object Object],© SharpBrains
The SharpBrains Guide to Brain Fitness  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chapters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
No silver bullet for a complex system Breathing, movement Goal-oriented behavior, thinking Emotions, memory Source: Rita Carter,  Mapping the Mind © SharpBrains
Brain Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
Brain Maintenance:  Mental Stimulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
Mental Exercise vs. Mental Activity Source: Maguire, Woollett, & Spiers, 2006 © SharpBrains  If you lived in London, and wanted to grow your hippocampus, which job would you choose?
Does Brain Training “Work”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
Evaluation checklist (www.sharpbrains.com) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains
Products reviewed © SharpBrains  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will you join our Twitter book club? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Bird's Eye View of Cognitive Health Innovation

  • 1. Bird’s Eye View of Cognitive Health Innovation Alvaro Fernandez Boston, June 11 th , 2009 © SharpBrains
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  • 6. The rest of today © SharpBrains 11.10 Allstate-Posit Science: Cognitive Training for Safer Driving 11.50 What Consumers Buy and Why 2.00 The Road Ahead: 5 Challenges And Potential Solutions 3.20 Research and Interventions for ADHD and Schizophrenia 4.30 Cognitive Rehab & Health Professionals 5.20 An Innovative Partnership to Help MS Patients
  • 7. Tomorrow © SharpBrains 10.20 Neuroplasticity: Implications, Opportunities, and Challenges 11.10 A Venture Capitalist's View of the Healthy Games Opportunity 11.50 Reaching Users with a Multi-Platform Strategy 1.30 An Analysis of Game Design Issues in Brain Games 2.10 Innovative Approaches to Scientific Validation 2.50 Wrapping Up: What We Have Learned, What is Next
  • 8. The right framework © SharpBrains
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  • 10. Games I am playing… © SharpBrains
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  • 13. 5 Data Points © SharpBrains
  • 14. 5 Data Points © SharpBrains
  • 15. 5 Data Points © SharpBrains
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  • 19. 5 Data Points © SharpBrains
  • 20. 5 Data Points © SharpBrains
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  • 25. No silver bullet for a complex system Breathing, movement Goal-oriented behavior, thinking Emotions, memory Source: Rita Carter, Mapping the Mind © SharpBrains
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  • 28. Mental Exercise vs. Mental Activity Source: Maguire, Woollett, & Spiers, 2006 © SharpBrains If you lived in London, and wanted to grow your hippocampus, which job would you choose?
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Notas do Editor

  1. KEY IDEA(S) These are the chapters of the SharpBrains Guide for Brain Fitness. The presentation is structured along these chapters.
  2. KEY IDEA(S) This is a workout circuit seen from above. This is to illustrate the importance of Variety and Challenge. Cognition is made of several cognitive abilities: All need to get stimulated, the same way all muscles groups in the body need to exercise for a good and effective workout. Challenge is required to get enough stimulation (the same as at the gym).
  3. KEY IDEA(S) This is a workout circuit seen from above. This is to illustrate the importance of Variety and Challenge. Cognition is made of several cognitive abilities: All need to get stimulated, the same way all muscles groups in the body need to exercise for a good and effective workout. Challenge is required to get enough stimulation (the same as at the gym).
  4. KEY IDEA(S) This is a workout circuit seen from above. This is to illustrate the importance of Variety and Challenge. Cognition is made of several cognitive abilities: All need to get stimulated, the same way all muscles groups in the body need to exercise for a good and effective workout. Challenge is required to get enough stimulation (the same as at the gym).
  5. KEY IDEA(S) These are the chapters of the SharpBrains Guide for Brain Fitness. The presentation is structured along these chapters.
  6. KEY IDEA(S) These are the chapters of the SharpBrains Guide for Brain Fitness. The presentation is structured along these chapters.
  7. KEY IDEA(S) The content of this presentation comes from the SharpBrains Guide to Brain Fitness. The Guide is available on Amazon.com This first guide is the result of over a year of extensive research including interviews with more than a hundred scientists, professionals and consumers. It offer research-based, relevant and up-to-date information and tools.
  8. KEY IDEA(S) These are the chapters of the SharpBrains Guide for Brain Fitness. The presentation is structured along these chapters.
  9. KEY IDEA(S) Stress management is part of brain maintenance because there is a strong interaction between cognition and emotion. Stress is bad for the brain: High levels of stress for sustained periods of time can kill neurons, especially in the hippocampus (a structure crucial for memory).
  10. KEY IDEA(S) Thanks to lifelong neuroplasticity, our lifestyles and actions play a meaningful role in how our brains physically change. There is no general solution to brain maintenance. A multi-pronged approach centered on nutrition, stress management, and both physical and mental exercise is recommended for better brain health.
  11. KEY IDEA(S) Mental stimulation can improve overall cognitive functioning, thanks to neuroplasticity
  12. KEY IDEA(S) The hippocampus is a brain structure that deals with memory and with spatial information used to navigate. Based on the idea that repeated stimulation help build brain reserve (more neurons), i f you lived in London, and wanted to grow your hippocampus, which job would you choose? Taxi or bus driver? Answer: Taxi driver Why: Taxi drivers need to find new routes everyday = they EXERCISE their hippocampus everyday. Bus drivers follow set routes. Their hippocampus is active but is not exercised. Bus drivers fall in routines. This illustrate the difference between mental activity and mental exercise.
  13. KEY IDEA(S) Whether a program “ works ” depends on: What abilities are supposedly trained: What is claimed by the developers of the program? Are there any well conducted studies showing that indeed the program train these abilities? What abilities YOU want to train: If there is not a match between what you need and what the program offers it is likely that the program will not work for you (but it may work for somebody else).
  14. KEY IDEA(S) This checklist can be used to evaluate any type of Brain Fitness product. Check it out at www.sharpbrains.com for more details
  15. KEY IDEA(S) There is no easy way to “ rank ” products. SharpBrains Guide to Brain Fitness categorizes brain training software based on their purpose: overall brain maintenance, targeted improvement in one specific cognitive domain, and stress management. Top 8 overall brain maintenance products: The goal of these products is to provide whole brain stimulation. They include a variety of exercises targeting different types of cognitive abilities including memory, attention, language skills, visual skills and reasoning.