By Pat Hadley, as delivered at University of Portsmouth's School of Creative Technologies.

1. Thinking through digital:
Top tips for designing projects
and working with technologists
Pat Hadley - Developer at Cogapp
@PatHadley
@Cogapp

2. What technology is out there?

3. Smartphones - 2016 Data
81%
54%31%
52%20www.deloitte.co.uk/mobileuk
How do people use technology?

4. “People ask me:
What is your biggest competition? Is it
MoMA? Guggenheim?
Our competition is Netflix. Candy
Crush. It’s life in 2016.”
How do people use technology?

5. “People ask me:
What is your biggest competition? Is it
MoMA? Guggenheim?
Our competition is Netflix. Candy
Crush. It’s life in 2016.”
- Sree Sreenivasan (former) Chief Digital Officer
Metropolitan Museum of Art | New York
How do people use technology?

6. How do people use technology?

7. YOU ARE
NOT THE
AUDIENCE
How do people use technology?

8. … unless you are …
Do you need a digital plumber?
How do people organisations use technology?

9. How to think through digital?
‘STUFF’

10. How to think through digital?
‘STUFF’

11. How to think through digital?
‘STUFF’

12. How to think through digital?
‘STUFF’

13. ‘STUFF’
How to think through digital?
‘PEOPLE’

14. How to think through digital?

15. Writing briefs
We need you to make a touch-screen
terminal in the gallery that displays the
evolution of the horse.
We want animated skeletons and text that
explains how hooves developed from toed
feet.
How to think through digital?

16. Writing briefs
We need you to make a touch-screen
terminal in the gallery that displays the
evolution of the horse.
We want animated skeletons and text that
explains how hooves developed from toed
feet.
How to think through digital?

17. Writing briefs
We want to help our visitors understand
evolution.
We think our collection of fossil horse
bones would make a great case study.
Do you think there are good ways to
enhance the experience with digital
technology?
How to think through digital?

18. Writing briefs
We want to help our visitors understand
evolution.
We think our collection of fossil horse
bones would make a great case study.
Do you think there are good ways to
enhance the experience with digital
technology?
How to think through digital?

19. How to think through digital?
MAKE THE LIFT FASTER!
● New motor
● Better control
● New lift!

20. How to think through digital?
MAKE THE LIFT FASTER!
● New motor
● Better control
● New lift!
THE LIFT IS TOO SLOW

21. How to think through digital?
MAKE THE LIFT FASTER!
● New motor
● Better control
● New lift!
THE LIFT IS TOO SLOW
WAITING IS
ANNOYING

22. How to think through digital?
MAKE THE LIFT FASTER!
● New motor
● Better control
● New lift!
THE LIFT IS TOO SLOW
WAITING IS
ANNOYING
CHEER UP WAITING!
● Music
● Mirrors
● Hand sanitizer

23. How to think through digital?
At the start of any project…
… you know the least about the end point.
Don’t demand a and then
realise you need a

24. “People ask me:
What is your biggest competition? Is it
MoMA? Guggenheim?
Our competition is Netflix. Candy
Crush. It’s life in 2016.”
- One of the trustee’s nephews. He’s ‘a bit of a whizz with computers’.
Who you gonna call?

25. “Making museum collections and heritage
sites engaging, accessible and useful for
today’s audiences.
This set of problems is one of the most
exciting and challenging areas to apply
digital technology.”
Who you gonna call?

26. “Making museum collections and heritage
sites engaging, accessible and useful for
today’s audiences.
This set of problems is one of the most
exciting and challenging areas to apply
digital technology.”
- Me.
Who you gonna call?

27. Where now?
Run experiments.
Does doing X help achieve Y?
Does Y add to our basic mission?
Get perspective.
What can we uniquely do?
What problems can be escaped?

28. think big
start small
move fast
Where now?