Digital Summit Phoenix - The Future of UX

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This talk from Digital Summit Phoenix encompasses thoughts on how to solve user experience challenges for customers and clients and how to help them convert.

Tecnologia Design

CODY LANDEFELD
DIRECTOR @ codyL group
!
10+ YEARS IN DESIGN/WEB
32+ YEARS IN PHOENIX
@codyl // codyl.com // #dsp14

WHAT IS UX?UX
“User Experience” encompasses all aspects of the end-user’s
interaction with the company, service, or products.
“Usability” is a quality attribute of the UI, covering whether the
system is easy to learn, efficient to use, pleasant, etc. Also
extremely important work in conjunction with “User Experience.”
@codyl // codyl.com // #dsp14

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14

Was our experience with services and products
better or worse pre-internet?
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14

Which product or service did you have the best “experience”
with before the internet?
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
UX OF THE PASTTHE PAST
Remember this drill?
@codyl // codyl.com // #dsp14

Remember when cell phones were just phones?
UX OF THE PASTTHE PAST
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
@codyl // codyl.com // #dsp14

UX OF THE PASTTHE PAST
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
@codyl // codyl.com // #dsp14

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-
UX OF THE PRESENTTHE PRESENT
@codyl // codyl.com // #dsp14

Transitioning to the web:
!
“The internet makes things easier
and difficult at the same time.”
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-@codyl // codyl.com // #dsp14

UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-

UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-@codyl // codyl.com // #dsp14

Everyone has a computer and uses the web.
The web needs to be easier to use.
But it requires strategy and thought to make it usable.
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-@codyl // codyl.com // #dsp14

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
“If the user can’t use it,
It dosen’t work.”
-SUSAN DRAY
@codyl // codyl.com // #dsp14

The web is being used on multiple devices
(via smartinsights.com)
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-@codyl // codyl.com // #dsp14

Web usage continues to become more segmented
(via smartinsights.com)
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-@codyl // codyl.com // #dsp14

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #dsp14

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
What does the future hold?
!
Tomorrow insists on more segmentation & fragmentation.
!
Computers // Phones // Tablets // Phablets // Etc.
@codyl // codyl.com // #dsp14

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
What role can the designer play in this?
@codyl // codyl.com // #dsp14

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
As designers, we need to design for the web humanely.
@codyl // codyl.com // #dsp14

“That a user should not be kept waiting
unnecessarily is an obvious and humane design
principle. It is also humane not to hurry a user; the
more general principle is: Users should set the
pace of an interaction.”
!
-JEFF RASKIN
@codyl // codyl.com // #dsp14
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE

PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
What does this mean for the designer?
!
@codyl // codyl.com // #dsp14

“All our work is never over...”
-DAFT PUNK

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Digital Summit Phoenix - The Future of UX

1. THE FUTURE OF UXFUTURE

2. CODY LANDEFELD DIRECTOR @ codyL group ! 10+ YEARS IN DESIGN/WEB 32+ YEARS IN PHOENIX @codyl // codyl.com // #dsp14

3. WHAT IS UX?UX “User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products. “Usability” is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, etc. Also extremely important work in conjunction with “User Experience.” @codyl // codyl.com // #dsp14

4. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14

5. Was our experience with services and products better or worse pre-internet? PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14

6. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14

7. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14

8. Which product or service did you have the best “experience” with before the internet? PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14

9. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14

10. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14

11. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST Remember this drill? @codyl // codyl.com // #dsp14

12. Remember when cell phones were just phones? UX OF THE PASTTHE PAST PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - @codyl // codyl.com // #dsp14

13. UX OF THE PASTTHE PAST PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - @codyl // codyl.com // #dsp14

14. PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- - UX OF THE PRESENTTHE PRESENT @codyl // codyl.com // #dsp14

15. Transitioning to the web: ! “The internet makes things easier and difficult at the same time.” UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14

16. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -

17. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14

18. Everyone has a computer and uses the web. The web needs to be easier to use. But it requires strategy and thought to make it usable. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14

19. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - “If the user can’t use it, It dosen’t work.” -SUSAN DRAY @codyl // codyl.com // #dsp14

20. The web is being used on multiple devices (via smartinsights.com) UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14

21. Web usage continues to become more segmented (via smartinsights.com) UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14

22. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE @codyl // codyl.com // #dsp14

23. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE What does the future hold? ! Tomorrow insists on more segmentation & fragmentation. ! Computers // Phones // Tablets // Phablets // Etc. @codyl // codyl.com // #dsp14

24. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE What role can the designer play in this? @codyl // codyl.com // #dsp14

25. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE As designers, we need to design for the web humanely. @codyl // codyl.com // #dsp14

26. “That a user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.” ! -JEFF RASKIN @codyl // codyl.com // #dsp14 PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- -

27. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE

28. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE @codyl // codyl.com // #dsp14

29. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE

30. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE What does this mean for the designer? ! @codyl // codyl.com // #dsp14

31. “All our work is never over...” -DAFT PUNK

32. Thanks. !