Stefano Gatti, Head of Innovation & Data Sources of Cerved, will speak about how such a tech and innovative subject like blockchain has been addressed in a big and organized italian company. In particular the speech will deal with a stage in this journey where Cerved using the expertise and the tech stack of an italian start-up, Eternity wall, has deployed a set of APIs for notarization on blockchain (both Bitcoin and Ethereum) that can be used either by internal teams & products or directly by its Clients.

1. BLOCKCHAIN & CRYPTO VALUES CONF | June 14 - Milan
The journey of an innovative and disruptive
technology in a big and organized Italian company
Stefano Gatti – Head of Innovation & Data Sources - Cerved

2. A short presentation of myself
 Data lover
 Innovation lover
 Running lover
 Blockchain technology
marathon runner since 2015

3. Main Topics
1. The landscape of this story: a bit of my company
2. What we have done about blockchain technologies
3. What & how blockchain technologies could change
and disrupt data & access to credit markets

4. 1 -The landscape
LEAD GENERATION
CREDIT COLLECTION
Credit
Information
Credit Management
Marketing
Solutions
DATA PROVIDING
& MARKETING ANALYSIS
CREDIT INFORMATION
CREDIT SCORING
BAD CREDITS EVALUATION

5. 2 – What we have done
5
 Study … studying
 Internal dissemination
 Open Innovation
 Execution

6. 2.1 – Study
6
To have a critical understand of the main projects …

7. 2.2 – Dissemination
7
 A blockchain Cerved champion
 Internal paper
 Workshop for Tech
 Workshop for Business
 Support to Sales
We started in 2016:

8. 2.3 – Open Innovation
8
 Secure data sharing, proves of data integrity & timestamps
 Credit scoring
 Digital Identity
 Token Curated List
We try to follow, stay in contact and where possible make experiments
worldwide with the most interesting projects & start-up in this fields
We selected fields (blockchain projects & areas) related to our business:

9. 2.4 – Execution
9
We find in last 18 months that the only field where we could make a real
execution ( = to go in production not only PoC, whitepaper & articles ) was:
NOTARIZATION

10. 2.4 – Notarization
0
We choose a protocol
… that scales
We choose a state of art partner
… not to reinvent the wheel
We ran a successful PoC and then …
we put in production for internal and
external users (customers) in our
api developer portal

11. 2.4 – Notarization
Use Case Cerved
Cerved Farm Cerved
Report
Any
Documents
Cerved
Customer
Customer
Hash
Hash
External customer or (through) Cerved Application
STAMP
API
RETRIEVE
VERIFY
OTS
Cerved developer portal
Public Blockchain
VERIFY DIRECT
Customer
External World
11

12. 2.4 – Notarization
Use Case Blindata through Cerved notarization APIs
Hash
External customer or (through) Cerved Application
STAMP
API
RETRIEVE
VERIFY
OTS
Cerved developer portal
Public Blockchain
VERIFY DIRECT
Customer
External World
12
Accountability Auditability
GDPR Consensus

13. 2.4 – Notarization
3
Guarantee the existence of a document
in a specific date and time frame
Guarantee the integrity of a document
Enable scaling to huge volumes (even
millions of documents)
Do not rely on a central authority to
produce the timestamp
Enable an autonomous verification of
the timestamp
It is undeniable that the document existed (at least) on a
given date dd/mm/yyyy
It is undeniable that the document produced on
dd/mm/yyyy has not been tampered
It’s possible to overcome the limitations of current
blockchains capacity (transactions per second)
There is no “single point of failure” that could be hacked
or tampered (for negligence or intentional misconduct)
Anyone can check the timestamp autonomously or with
a third-party service
What is it for?

14. 3 – About the future of data markets & economy
4
 GDPR (data protection)
 Data leakage (perhaps) due to massive data centralization
 Big data & machine learning increasing impact on
economy
 Poor and not uniform worldwide access to credit
We start from some not trivial facts that affect the present:

15. 3 – About the future of data markets & economy
5
 More decentralization of personal data
 More accuracy & auditability of data
 More data confidentiality without losing business usability
(ex: running algorithm on encrypted data, zero knowledge proof)
 New data-ecosystem (& business)
Blockchain technologies could improve some data usage :

16. 3.1 – Data Marketplace & more
6

17. 3.1 – Data Marketplace & more
7
To go in more in depth with the tech behind it look at this 20-minutes presentation
 Data-providers that store their data off-chain
 Data-consumers that use the data for their process or model
 Workers that are rewarded for storage and computation
 Secure Computation (secret contracts) a «mix» of Secure
Multiparty Computation (SMC) and Secure Hardware
 Purpose: tokenizing the value of data
The core components of this marketplace (protocol):

18. 3.2 – A new credit score ecosystem?
8

19. 3.2 – A new credit score ecosystem?
9

20. 0
 Computable (Data marketplace protocol)
https://www.computable.io/blog/introducing-computable-labs
 Dharma (protocol for issuing, underwriting, and
administering debt instruments as cryptographic tokens)
https://dharma.io/
 Token-curated registries: decentralized lists created
with underlying economic incentives that have the
potential to increase the accuracy and governance
of any online list
Some cool stuff:
3.3 – Curated List & Protocol about data-economy

21. Summary
1
1. The landscape of our journey: a data-driven company
2. What we have done about blockchain technologies:
Study, practice, study more and see what happens outside
3. An idea of possible futures in data economy
New blockchain based projects that could enable new
data ecosystems and make disruption in actual data markets

22. Final Thought
2
Perhaps we are going towards (> 2 years & < 10 years):
And blockchain technology should play a more & more
important role in this change
Data-ownership economy Data-access economy

23. Q&A
THANK YOU
For more questions write to stefano.gatti@cerved.com or tweet to @micio1970