How changed the the Application Development's world from Apollo 11 to 2016? Exceeds the limits of code and allow you app to innovate your business. Intelligent Machine (Robot), Device which communicate and drone which fly but the core it's always the cognitive development. Cognitive Development: allow you application to solve new issue and innovate your business. Your application innovates your business outthik code limit.

1. MILAN 25-26 NOVEMBER 2016
Outthink: machines coping with humans
-A journey into the cognitive world-
Elisabetta Rinaldi, Rossella De Gaetano, Salvatore Vella
Manager Bluemix Security and Compliance, Senior Technical Staff Member Cloud Platform, VP Cloud Platform Development

2. What Pepper can do?
... Pepper can ...
● Understand: Adapt and make sense of all data; “read” text, “see” images and “hear”
natural speech with context
● Reason: Interpret information, organize it and offer explanations of what it means, with
rationale for the conclusions
● Learn: Accumulate data and derive insight at every interaction, perpetually

3. Pepper’s can play typically the roles of:
•Concierge / receptionist, for example:
• attract & welcome
• info
• directions
• queue management
•Sales assistant, for example:
• inform & assist customers
• up/cross selling
•marketing info
•A Companion Robot, for example:
• children, elderly care
• entertainment
What Pepper has been engaged for?

4. Pepper, what can you do with Bluemix?
CUSTOMER /PROSPECT APPLICATION
SERVERS
ENTERPRISE
APPLICATION
ENTERPRISE
USER DIRECTORY
ENTERPRISE DATA
TRANSFORMATION &
CONNECTIVITY
PUBLIC NETWORK IBM CLOUD NETWORK ENTERPRISE NETWORK
ACTIONABLE
INSIGHTDATA STORE
LOCATION
SERVICE
COGNITIVE
SERVICE
.........
Enterprise application
interaction (CRM, ERP, …)
- Big data
- Real time analytics
- Customer insight
- IBM Marketing Cloud
Interation with cloud services
exposing API:
Social, location, weather,
cognitive,.......
WEATHER
SERVICE
SOCIAL
SERVICE

5. Let’s dig into the Bluemix cognitive services

6. Watson
Watson goes to the Met
Watson Health saving lives

7. Give me a hint, where to start from?
1. Choose a runtime
2. Get inspired by boilerplates
3. Instantiate the services you need
Over 140 services; 16 boilerplates; 10 runtimes … and you can add your own!
Need help to quickly start on cognitive computing:
have a look at the Watson starter kits

8. Get hands-on fast!
● Get a Bluemix
account
● Try the Watson
services (and many
more) free of charge
for 30 days
● Take the next step
toward further
development or
production
deployment

9. https://www.youtube.com/watch?v=K-4mp_e5v4A
Outthink: science fiction?!

11. Join our Community!
/groups/ibmbluemixitalia
The Italian IBM Bluemix Community is born ..

13. Thanks and meet
Pepper at IBM Desk!
MILA 25-26 NOVEMBER 2016
Elisabetta Rinaldi – elisabetta.rinaldi@it.ibm.com
Rossella De Gaetano – rossella.degaetano@it.ibm.com
Salvatore Vella - vella@ca.ibm.com
All pictures belong
to their respective authors