Messages that are sent via push notification are much more effective and engaging than emails and even text messages with offers and promotions. Everyday, consumers receive a lot of emails with promo’s and offers that are not directly addressed to them. Personalizing push notifications and keeping the message relevant engage the user and keeps them coming back for more.

1. Your​ ​Push​ ​Notifications​ ​Need​ ​to​ ​be​ ​Personalized
By​ ​Jenna​ ​Erickson,​ ​​Codal​ ​Inc
In​ ​the​ ​year​ ​to​ ​come,​ ​personalizing​ ​the​ ​experience​ ​for​ ​your​ ​users​ ​should​ ​be​ ​on
the​ ​top​ ​of​ ​your​ ​priority​ ​list.​ ​More​ ​and​ ​more,​ ​​mobile​ ​app​ ​development​ ​agencies
are​ ​understanding​ ​just​ ​how​ ​important​ ​personalization​ ​and​ ​customization
really​ ​is.​ ​Consumers​ ​not​ ​only​ ​​want​,​ ​but​ ​they​ ​now​ ​​expect​​ ​the​ ​website’s​ ​their​ ​on
to​ ​be​ ​personalized,​ ​with​ ​content​ ​they’re​ ​interested​ ​in,​ ​with​ ​their​ ​own​ ​data,​ ​etc.
But​ ​why​ ​push​ ​notifications?
The​ ​power​ ​of​ ​push​ ​notifications​ ​is​ ​quite​ ​large,​ ​​according​ ​to​ ​Wigzo​,​ ​push
notifications​ ​can​ ​boost​ ​engagement​ ​by​ ​88%.​ ​This​ ​statistic​ ​is​ ​for​ ​standard,
unpersonalized​ ​notifications.​ ​Now,​ ​imagine​ ​about​ ​how​ ​much​ ​more
engagement​ ​you​ ​can​ ​get​ ​if​ ​that​ ​message​ ​is​ ​personalized​ ​to​ ​the​ ​user.
Another​ ​reason​ ​for​ ​starting​ ​the​ ​personalization​ ​with​ ​push,​ ​is​ ​that​ ​​most​​ ​users
will​ ​opt-in​ ​for​ ​push​ ​notifications.​ ​If​ ​users​ ​are​ ​opted-in,​ ​than​ ​it​ ​is​ ​a​ ​relatively
easy​ ​way​ ​for​ ​you​ ​to​ ​reach​ ​your​ ​user​ ​whether​ ​they​ ​are​ ​using​ ​your​ ​app​ ​or​ ​not.
Another​ ​fun​ ​fact,​ ​is​ ​that​ ​Android​ ​users​ ​tend​ ​to​ ​engage​ ​with​ ​more​ ​push
notifications​ ​than​ ​iOS​ ​smartphone​ ​users.​ ​Therefore,​ ​you​ ​should​ ​definitely
utilizing​ ​companies​ ​that​ ​offer​ ​​Android​ ​development​ ​services​,​ ​and​ ​plan​ ​out
some​ ​effective​ ​content​ ​notifications.
If​ ​you’re​ ​still​ ​unsure​ ​on​ ​whether​ ​or​ ​not​ ​to​ ​use​ ​and​ ​personalize​ ​push,​ ​I’m
confident​ ​that​ ​any​ ​​UX​ ​design​ ​company​​ ​that​ ​you​ ​hire,​ ​will​ ​help​ ​you​ ​strategize
this,​ ​especially​ ​if​ ​you​ ​utilize​ ​their​ ​​UX​ ​research​ ​services​.​ ​With​ ​research,​ ​you​ ​will
have​ ​real​ ​data​ ​from​ ​real​ ​users,​ ​giving​ ​you​ ​data​ ​about​ ​exactly​ ​what​ ​they​ ​want.
The​ ​​software​ ​development​ ​agencies​​ ​that​ ​build​ ​the​ ​below​ ​app’s​ ​did​ ​something
right;​ ​they​ ​have​ ​completely​ ​nailed​ ​personalizing​ ​their​ ​push​ ​notifications.

2. Pandora
Pandora​ ​personalized​ ​their​ ​push​ ​notifications​ ​in​ ​a​ ​great​ ​way.​ ​The​ ​notifications
are​ ​completely​ ​custom​ ​to​ ​the​ ​users​ ​in-app​ ​activity.​ ​​Localytics​ ​reported​​ ​that
one​ ​of​ ​their​ ​most​ ​effective​ ​push​ ​notifications​ ​read​ ​“​2015​ ​is​ ​half​ ​over​ ​and​ ​you
have​ ​already​ ​enjoyed​ ​48​ ​songs​ ​on​ ​Today’s​ ​Country​ ​Radio.​ ​Here’s​ ​to​ ​48​ ​more!​”
Not​ ​only​ ​does​ ​is​ ​this​ ​message​ ​directly
relative​ ​to​ ​the​ ​users​ ​activity​ ​while​ ​on
the​ ​app,​ ​but​ ​it​ ​celebrates​ ​the​ ​users
achievement​ ​(number​ ​of​ ​songs​ ​listened​ ​to​ ​on​ ​a​ ​certain​ ​radio​ ​station).​ ​It​ ​also
gives​ ​the​ ​user​ ​a​ ​new​ ​goal,​ ​to​ ​listen​ ​to​ ​another​ ​48​ ​songs​ ​on​ ​that​ ​radio.​ ​The
intention​ ​of​ ​this​ ​message​ ​is​ ​to​ ​make​ ​the​ ​user​ ​excited​ ​about​ ​their​ ​past​ ​activity,
and​ ​encourage​ ​them​ ​to​ ​use​ ​the​ ​app​ ​more.
Good​ ​job​ ​Pandora!​ ​(Or​ ​to​ ​the​ ​​UX​ ​company​​ ​that​ ​helped​ ​them​ ​strategize​ ​this!)
Trip​ ​Advisor
TripAdvisor​​ ​does​ ​personalized​ ​push
notifications​ ​extremely​ ​well.​ ​Not​ ​only​ ​is
this​ ​app​ ​your​ ​best​ ​friend​ ​while​ ​you’re
traveling,​ ​but​ ​their​ ​​mobile​ ​app​ ​design
company​​ ​had​ ​to​ ​have​ ​designed​ ​it​ ​where​ ​it
is​ ​usable​ ​even​ ​when​ ​you’re​ ​not​ ​traveling.
The​ ​app​ ​lets​ ​you​ ​know​ ​the​ ​great​ ​ratings
of​ ​restaurants​ ​near​ ​you,​ ​no​ ​matter​ ​your
location.
TripAdvisor’s​ ​mobile​ ​app​ ​will​ ​send​ ​you​ ​notification​ ​when​ ​prices​ ​are​ ​going​ ​up
on​ ​a​ ​trip​ ​that​ ​you’ve​ ​had​ ​your​ ​eye​ ​on,​ ​and​ ​always​ ​recommends​ ​hotel​ ​rooms,
flights,​ ​and​ ​things​ ​to​ ​do,​ ​based​ ​in​ ​your​ ​in-app​ ​activity.​ ​They​ ​also​ ​ensure​ ​that
their​ ​personalized​ ​push​ ​notifications​ ​have​ ​a​ ​strong,​ ​actionable​ ​call-to-action.

3. MyFitnessPal
MyFitnessPal​​ ​is​ ​another​ ​business​ ​that​ ​does​ ​push​ ​notifications​ ​very​ ​well.​ ​Not
only​ ​are​ ​they​ ​extremely​ ​personal,
speaking​ ​straight​ ​to​ ​the​ ​user
about​ ​their​ ​behavior​ ​on​ ​the​ ​app,
but​ ​they​ ​are​ ​extremely​ ​relevant,
timely,​ ​and​ ​actionable.
For​ ​an​ ​example,​ ​if​ ​a​ ​user​ ​logs​ ​meals​ ​every​ ​day​ ​but​ ​skips​ ​one,​ ​it​ ​will​ ​notify​ ​them
to​ ​remind​ ​them​ ​to​ ​log​ ​that​ ​day’s​ ​meal.​ ​They​ ​also​ ​send​ ​notifications​ ​that​ ​are
bold,​ ​but​ ​effective,​ ​like​ ​“Hmm.​ ​Seems​ ​like​ ​these​ ​reminders​ ​aren’t​ ​helpful.
We’re​ ​going​ ​to​ ​turn​ ​them​ ​off.”​ ​To​ ​say​ ​the​ ​least,​ ​this​ ​is​ ​quite​ ​a​ ​bold​ ​statement,
however,​ ​it​ ​intrigues​ ​and​ ​interests​ ​users​ ​since​ ​it​ ​is​ ​so​ ​different,​ ​creating​ ​more
engagement.
Conclusion
Messages​ ​that​ ​are​ ​sent​ ​via​ ​push​ ​notification​ ​are​ ​much​ ​more​ ​effective​ ​and
engaging​ ​than​ ​emails​ ​and​ ​even​ ​text​ ​messages​ ​with​ ​offers​ ​and​ ​promotions.
Everyday,​ ​consumers​ ​receive​ ​a​ ​lot​ ​of​ ​emails​ ​with​ ​promo’s​ ​and​ ​offers​ ​that​ ​are
not​ ​directly​ ​addressed​ ​to​ ​them.​ ​Personalizing​ ​push​ ​notifications​ ​and​ ​keeping
the​ ​message​ ​relevant​ ​engage​ ​the​ ​user​ ​and​ ​keeps​ ​them​ ​coming​ ​back​ ​for​ ​more.
engages​ ​the​ ​user,
If​ ​your​ ​conversion​ ​rates,​ ​or​ ​your​ ​CTR​ ​is​ ​not​ ​improving,​ ​you​ ​should​ ​potentially
consider​ ​investing​ ​a​ ​bit​ ​more​ ​time​ ​in​ ​redesigning​ ​your​ ​app,​ ​or​ ​simply​ ​consult​ ​a
UX​ ​UI​ ​design​ ​agency​​ ​to​ ​get​ ​professional​ ​advice.
UX​ ​Design​ ​&​ ​Apps​ ​Development​ ​Agency