Mobile engagement can give you the ability to capture your audience, track their behavior, personalize the marketing message, and implement AI in ways marketers have never had in previous years.

1. Mobile Engagement Needs To Be Implemented In Your
Marketing Plan
By Tory Darling, ​Codal Inc
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When putting together a marketing plan, one of the key factors to ensure is following
trends and not being outdated in whatever creative, media, or overall strategy you are
pursuing.
In 2017, one of the biggest trends in terms of media is mobile. It is not just the point that
everyone has a mobile device, but more importantly everyone is looking at their mobile
device. As a result, ​mobile app development agencies​ are staying ahead of the curve in
a way to design and develop to meet the user’s expectations.
Additionally, there are a lot of different avenues one can take in the umbrella of a mobile
strategy. Whether that is using an app development agency to create a branded app,
using display ads mobile ads, or sending push notifications, being on a mobile device is
going to grab the attention you as a marketer is seeking.
Go Where Your Audience Is
Since majority of individuals own and use a smartphone device, it is a safe assumption
to make that your particular target audience also owns that device. But like I mentioned
previously, it is not just about owning it but using it. For example, ​80% ​of smartphone
owners look at their phone when they first wake up. Once you know when to reach your
audience, communicating with them in an effective and seamless manner is critical, that
is where UX services can help.
Another key metric to take note of is in sending emails, of which a growing percentage
are opening on a mobile device. For instance, a recent statistic found that ​15-70% ​open
on mobile device.
Tracking and Personalization
One of the key driving factors of why mobile is so great to use for a marketer is the
tracking and personalization one can derive from it.

2. Firstly, since a mobile device is connected to an abundance of different platforms and
information, such as social media, geolocation, shopping behavior, and other
information a user may have disclosed in public that as a marketer can utilize. With
such a diverse and extensive amount of research, UX research services can have a
great understanding of who the user is, in a way to design a website, app, ad, or content
that
Through such data and the expertise of UX design agency, a marketer can design
including the individual to both target and reach the audience in the most personal and
effective way.
A New Strategy: Integrating AI
The most emerging trend within mobile that is truly revolutionizing the mobile’s
effectiveness is through AI or artificial intelligence.
AI algorithms are added to mobile apps in a way that provides a deeper connection with
the user. For example, they can essentially act as a personal assistant in which helps
with shopping or be a constant reminder about sales ending or products left in a
shopping bag.
Conclusion
Mobile engagement can give you the ability to capture your audience, track their
behavior, personalize the marketing message, and implement AI in ways marketers
have never had in previous years. As a marketing agency, you have the ability to use
tactics that have been honed over years by UX companies, development agencies, and
experts of all kinds to digital advertising.
Looking for more insight on UX design services? Are you wanting to develop an app
and you need to know the ​cost to develop an app ​is​? Visit ​Codal’s blog​, or come talk to
us ​here​! We’d love to hear from you.
Codal Inc
App Development & UX Design Agency
www.codal.com