CG Artworx thought leaders discuss knowledge transfer. What are the main benefits and requirements of an agency specialzing in 'bridging' (moving data and knowledge from one supplier to the next)

1. The Bridging agency
CG ARTWORX THOUGHT LEADERS DISCUSS
KNOWLEDGE TRANSFER SPECIALIZATION

2. CG ARTWORX IS A DIVISION OF COCOON GROUP
Working for a variety of clients from the worldʼs
leading companies as well as leading regional and
local players, Cocoon Group is an award-winning
branding and design agency with offices in
Moscow, Prague, Bucharest, and (through our
sister company, Mountain Design) The Hague.
SEE FURTHER, DELIVER MORE.

3. Packaging print related processes:
stages of packaging creation that take
place between the completion of
design and actual printing, typically
comprised of (but not limited to)
Artwork, Reprography, and color
proofing. Also known as artwork and
repro, pre-media, and pre-press.

4. 15% to 25%
of time spent on:
Coordinating files
Phone calls and emails
Checking data
Re-checking data
Attending print supervision
Uploading
Checking project status
Collecting project specifics
Chasing suppliers for updates and status
Travel time
Checking financials

5. Someone must hold all of
the knowledge of brand requirements,
print processes, and data formats

8. Knowledge transfer specialist
A technically savvy, workflow-optimization
house responsible for quick, seamless
turnaround as branded product moves
from one stage to the next.

9. Knowledge transfer specialist
A technically savvy, workflow-optimization
house responsible for quick, seamless
turnaround as branded product moves
from one stage to the next.
PLANNING STRATEGY DESIGN ARTWORK PROTOTYPING REPRO PRINT

11. 5 essential
characteristics
of a bridging agency
(knowledge transfer specialist)

12. 1 The bridging agency
should improve the
cost effectiveness
of the whole process,
from planning to print

13. Measuring ʻeffectivenessʼ
“There are numerous overlapping
or unclear responsibilities in the
chain that cause inefficiency
and drain cash.
The bridging agency should clear
that up right away.”
Andre De Koning

17. 2 Should be keeper
of all knowledge

18. At the minimum,
keeper of all knowledge of
print related processes

21. This insulates clients not only
from suppliers, but even their
own employees
“We have seen cases where a
brand manager will fall ill and
no one in the company knows
whether data is at the design
agency or the print-house.”
Monika Jevocinova

22. 3 Expert in all
print techniques,
technologies and
substrates

25. 4 Pay based on
efficiencies and
speed of movement
between stages

26. 5 Total
transparency

27. Agency must provide
more transparency,
otherwise they will be seen
as just another cook in an
already crowded kitchen

28. “The largest budget in the
packaging area is pre-press, and
yet this is essentially a black hole
for most clients.ʼ
Andre De Koning

31. How CG Artworx
already ʻdeliversʼ
on the bridging agency
promise…

32. Maximizing efficiency
through the centralization of
core processes is the basis of our
Smartworx document management and
workflow management tools.

33. Innovation and optimization
opportunities for technologies
and processes are exploited
through CG Artworxʼs technical
and regional experience.

34. KPI reporting and benchmarking
help CG Artworx manage and
optimize the crucial and expensive
steps between design and print.

36. MOSCOW PRAGUE BUCHAREST THE HAGUE
For more information, please contact
artworx@cg-eu.com
CG Artworx
U Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic
Phone: +420.222.998.590 | Cell: +420.724.723.193
Additional knowledge and resources on optimizing
Packaging Print Related Processes can be found at
WWW.CG-ARTWORX.COM A division of Cocoon Group www.cg-eu.com