10. Facts
Shipped on: 2009-7-13
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11. Facts
Shipped on: 2009-7-13
Total downloads: 10 million
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12. Facts
Shipped on: 2009-7-13
Total downloads: 10 million
Peak downloads: 290,000/day
Tuesday, December 13, 11 4
13. Facts
Shipped on: 2009-7-13
Total downloads: 10 million
Peak downloads: 290,000/day
Ranked No.1 on top overall free apps
Tuesday, December 13, 11 4
17. Facts
Rankedtop 10 in US, UK and DE
Paid version
Ranked No.1 in UK, DE, HK
Tuesday, December 13, 11 6
18. Facts
Rankedtop 10 in US, UK and DE
Paid version
RankedNo.1 in UK, DE, HK
Free version
Tuesday, December 13, 11 6
19. Facts
Rankedtop 10 in US, UK and DE
Paid version
RankedNo.1 in UK, DE, HK
Free version
Tuesday, December 13, 11 6
20. Facts
Ranked top 10 in US, UK and DE
Paid version
Ranked No.1 in UK, DE, HK
Free version
Total Downloads: 2.8 million
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31. Copy doesn’t work
Simply copied Doodle Jump
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32. Copy doesn’t work
Simply
copied Doodle Jump
App Store is full of ideas
Tuesday, December 13, 11 10
33. Copy doesn’t work
Simply
copied Doodle Jump
App Store is full of ideas
Clones have no future
Tuesday, December 13, 11 10
34. Copy doesn’t work
Simply
copied Doodle Jump
App Store is full of ideas
Clones have no future
Fabulous artwork won’t save you
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37. Innovation To The Rescue
On App Store “Featured”
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38. Innovation To The Rescue
On
App Store “Featured”
Original gameplay
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39. Innovation To The Rescue
On
App Store “Featured”
Original gameplay
Unique art style
Tuesday, December 13, 11 12
40. Innovation To The Rescue
On App Store “Featured”
Original gameplay
Unique art style
Top 10 on U.S. chart
Tuesday, December 13, 11 12
41. Innovation To The Rescue
On App Store “Featured”
Original gameplay
Unique art style
Top 10 on U.S. chart
In less than 48 hrs
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70. Voices From Customers
Average rating = 2.5
Take care of 1 star rating
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71. Voices From Customers
Average rating = 2.5
Take care of 1 star rating
“I was enjoying this app for about 6
minutes, then it jumped to a ridiculous
hard level...”
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72. Voices From Customers
Average rating = 2.5
Take care of 1 star rating
Tuesday, December 13, 11 24
73. Voices From Customers
Average rating = 2.5
Take care of 1 star rating
Steep learning curve
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98. Ad Campaign
Invest mobile ad
Don’t invest website ad
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99. Ad Campaign
Invest mobile ad
Don’t invest website ad
Ad for free version
Not for paid version.
Tuesday, December 13, 11 33
100. Ad Campaign
Invest mobile ad
Don’t invest website ad
Ad for free version
Not for paid version.
Burst campaign
Don’t run the campaign periodically
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102. Burst Campaign
Buying clicks or downloads
In a large amount
In a short period
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103. Burst Campaign
Buying clicks or downloads
In a large amount
In a short period
Target
No.1 top overall free app
Boost paid version to top 25
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117. User community
Closer to users
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118. User community
Closer
to users
Community events
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119. User community
Closer
to users
Community events
Accumulate users for new games
Tuesday, December 13, 11 41
120. Summary
Development Marketing
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121. Summary
Development Marketing
Innovation
Polishing
Feedback-driven
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122. Summary
Development Marketing
Innovation Free version
Polishing Ad campaign
Feedback-driven User community
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123. The hit formula
= ×
Sales Marketing
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124. The hit formula
= ×
Sales Product Marketing
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125. The hit formula
= ×
Sales Product Marketing
||
(Innovation × Polishing - Average)
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127. Takeaway
Tips for Chinese developers
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128. Takeaway
Tips for Chinese developers
Embrace western culture
Tuesday, December 13, 11 44
129. Takeaway
Tips for Chinese developers
Embrace western culture
Long term strategy
Tuesday, December 13, 11 44
130. Takeaway
Tips for Chinese developers
Embrace western culture
Long term strategy
“
” ---杨
(Edward Yang, Movie Director)
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131. Takeaway
Tips for Chinese developers
Embrace western culture
Long term strategy
Tuesday, December 13, 11 44
132. Thank You
wesley.bao@CoconutIslandStudio.com
twitter.com/Coconut_Island
www.coconutislandstudio.com/blog
@ 岛 风 (weibo.com/CoconutIsland)
Next game: One Tap Hero
Tuesday, December 13, 11 45
不会坐以待毙 不知道结果\n吸取了教训的30个休闲关\nFollow: easy to play, hard to master\n
不会坐以待毙 不知道结果\n吸取了教训的30个休闲关\nFollow: easy to play, hard to master\n
不会坐以待毙 不知道结果\n吸取了教训的30个休闲关\nFollow: easy to play, hard to master\n
不会坐以待毙 不知道结果\n吸取了教训的30个休闲关\nFollow: easy to play, hard to master\n
不会坐以待毙 不知道结果\n吸取了教训的30个休闲关\nFollow: easy to play, hard to master\n
不会坐以待毙 不知道结果\n吸取了教训的30个休闲关\nFollow: easy to play, hard to master\n
不会坐以待毙 不知道结果\n吸取了教训的30个休闲关\nFollow: easy to play, hard to master\n
不会坐以待毙 不知道结果\n吸取了教训的30个休闲关\nFollow: easy to play, hard to master\n