Your web presence is important
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Presentation given at a Charleston Grants Professional workshops. Highlights different tools available to help people develop a web presence.
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Your web presence is important
- 1. The importance of a web presence. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 1
- 2. AGENDA • You need a web site • Online giving • Social media • Mobile • Channels • Google Alerts • Privacy • Google Analytics • Blogging • Google AdWords • Eventbrite 2
- 3. You need a web site • It doesn’t have to be expensive. • Buy your name now. • Make sure you own it. • Forward it to Facebook short-term. • WordPress as an option. • Weebly? • Free hosting with Dream Host. 3
- 4. Social Media • If you can only do one channel, use Facebook. • 800 million people • Events • Viral 4
- 5. Other channels 5
- 6. Privacy 6
- 7. Blogging • Free • Have a reason • Start slow • Comment on others • Guest authors Shameless promotion http://blog.tinaarnoldi.com 7
- 8. Eventbrite • Free • Public • Searchable 8
- 9. Online giving • Make it an option for your donors. • Don’t make it hard! (ex. Registration) • Read the fine print. • Rates vary • 2.9% • 2.2% plus 30 cents 9
- 10. Mobile • Pay attention • Optimized web site • Resources • http://www.mgivefoundation.org/ • $500k+, $500/month • http://mobipledge.com/ 10
- 11. Google Alerts • What are people saying about… • Your nonprofit • Your issues • You! 11
- 12. E-newsletter • Don’t assume everyone wants it. • Have a way to unsubscribe. • Are people reading it? (html/text) • Do they click your links? (Google Analytics) • Vary your subject lines. • Have a (fairly) consistent schedule. 12
- 13. Google Analytics Is anyone visiting your web-site? If so, what are they doing while they are there? How did they find you? 13
- 14. Start with your questions • Are people clicking links in my e-mail newsletters? • Are there referral partners I can cultivate? • Are people bouncing on a key page? • Is my AdWords campaign driving useful traffic? • Why do I even have a website? 14
- 15. Google Analytics - Home Page Dashboard • Info at a glance • Keep in context • Can customize 15
- 16. Google Analytics - Standard Reporting 16
- 17. Google AdWords for Nonprofits • Target location • $1.00 max bid • “Long tail” keywords • Daily budget of $329 • Must actively manage • Can take 5 months for approval 17
- 18. AdWords connects to Analytics 18
- 19. Volunteer Resources The Analysis Exchange www.webanalyticsdemystified.com Media Cause www.mediacause.org Palmetto Technology Hub www.palmettotechnology.org 19
- 20. You need to be online…. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 20