Google for Nonprofits
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Google offers several free tools that can be useful for nonprofits, including Google Docs, Google Analytics, and Google AdWords. Google Docs allows for cloud-based collaboration and sharing of documents. Google Analytics provides web traffic analytics and insights. Google AdWords enables driving targeted traffic to websites through paid search advertising. The document provides tutorials and best practices for setting up and utilizing these Google tools.
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Google for Nonprofits
- 1. Google Tools for Nonprofits Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 1
- 5. Google Docs Works in the cloud Can set security for folders Insert comment Download to PDF/Word Public or private Work at the same time Notify people of changes by email Sharing (not attaching to emails) 3
- 6. Google Docs Overwhelming, right? 4
- 8. Still a lot of documents to sort through5
- 10. Easier to see documents specific to that project
- 11. Search6
- 12. Google Docs Not a fan of “track changes” in Microsoft Word? Add your comments to a document. 7
- 14. Different types of questions
- 17. See www.tinaarnoldi.com for a short ‘how-to’ tutorial8
- 19. Summarize data
- 20. Revision history
- 21. Share with other users
- 22. Export
- 23. Do a test (make sure you have the right question type)9
- 24. Google Analytics Is anyone visiting your web-site? 10
- 27. Donate
- 28. Sign up for an event
- 29. Go to social media profile
- 31. Google Analytics What pages are people visiting? Conference page Home page Volunteer sections These are popular pages, can we improve the content? Note bounce rate 14
- 32. Google AdWords You can drive even more traffic with Google AdWords. 15
- 33. AdWords connects to Analytics 16
- 34. Google AdWords SEM 1 SEO 17
- 35. AdWords Campaign (topic) Ad group (specific service/product) Ad Ad 10 – 30 keywords (avoid duplication across ads) Ad group Ad Ad 10 – 30 keywords 18
- 37. Ad group
- 38. Ad group
- 40. AdWords PATH (Campaign) Nonprofit Ad (Ad Group) Nonprofit tech volunteers Charleston nonprofits Volunteer tech support Free tech support, free computer help, nonprofit volunteers, technology Charleston E-news Looking for tech tips? Technology tips, free tech tips, technology e-news Nonprofit BOOT Camp Nonprofit Tech Conference Nonprofit conference, nonprofit training, etc… Volunteers Share your tech knowledge Seeking volunteer geeks Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer 21
- 42. Ad
- 45. How can I stay on the front page?
- 46. Can I target only local people?24
- 48. Notice the difference in clicks for keywords for the same ad group25
- 50. Pause the other ads
- 51. Edit the other ads
- 53. Volunteer Resources The Analysis Exchange www.webanalyticsdemystified.com Media Cause www.mediacause.org 27
- 54. Google Tools for Nonprofits Tina Arnoldi tina@coastalcommunityfoundation.org tina@palmettotechnologyhub.org 28