Coca-Cola was invented in 1886 by John Pemberton as a cocaine-based syrup sold as a headache remedy. Asa Candler bought the company in 1892 and began aggressively marketing it as a refreshing drink. Under the leadership of Ernest and Robert Woodruff, who bought the company in 1919, Coca-Cola expanded globally and became an iconic brand, introducing innovations like the cardboard bottle carrier and vending machines. Georgia Pacific was founded in 1927 and has grown to become a leading manufacturer of paper products, building materials, and chemicals, employing over 55,000 worldwide. Delta Air Lines began as a crop dusting company in 1924 before launching passenger flights in 1929 and moving its headquarters to Atlanta in 1941. Today it
2. Coca-Cola
1886 -A headache (remedy) sold as a cocaine –based syrup developed by pharmacist, Dr. John
Pemberton-placed on sale at Jacob’s Pharmacy for 5 cents a glass and mixed with carbonated
water (makes it work faster).
1892-Asa Candler, a business man with great advertising initiatives, bought the company from
Dr. Pemberton for $2300. He realized it sold well as a refreshing drink.
1904-A million gallons were sold
1919-Candler family sold the Coca-Cola company to Atlanta banker, Ernest Woodruff for $25 million
4 years later, Robert Woodruff (the son) becomes President and leads the company for 60 years
Robert’s legacy:
Introduced the cardboard carrier for the purchase of more than one bottle
Introduced the “cooler” that evolves into the vending machine
Made them the 1st
company to sell brand name merchandise
Established a global market to sell Coke products around the world
Was able to help run the city of Atlanta “behind the scenes”
Was a philanthropist (gave/donated money to charitable causes or public projects)
http://www.thecoca-colacompany.com/heritage/ourheritage.htm
4. Jacob’s Pharmacy – Location where John
Pemberton sold Coca Cola as a headache
remedy.
5. Asa Griggs Candler – revamps the recipe and
truly begins marketing the drink for increased
sales.
6. Earnest and Robert Woodruff – Bought Coca Cola
from Asa Candler and turned it into a global softdrink
and icon.
7. Georgia Pacific
1927- Created in Augusta, GA by Owen R. Cheatham
1st
named Georgia Hardwood Lumber Company
By 1938- operated 5 sawmills in the south
Has grown to become a leader in the industry of making tissue, packaging paper, building
products, and associated chemicals
Headquartered in Atlanta; employing more than 55,000 people in over 300 locations from
North America through Europe
Operates over 600 plants with profits totaling more than 250 million each year
Currently the largest wholesale supplier of building products in North America
2nd
largest producer of paper products
http://www.gppro.com/
11. 1924-Originally, Huff Daland Dusters of Atlanta-a crop dusting company
1928 became Delta Airlines
1929 became passenger service from Dallas, TX to Jackson, MS
1941-moved HQ to Atlanta (from Monroe, LA)
One of GA’s largest employers providing air transportation & freight transportation throughout the
world.
Also owns Atlantic SE Airlines & Conair, Inc.
Flies to 219 cities in 46 states, DC, Puerto Rico, & the Virgin Islands as well as 53 international
cities of 35 countries
1942 War effort-Modifies 1000+ plains & trains Army pilots as well as mechanics
1944-converted DC-3 cargo ship
1945-Name change to Delta Air Lines, Inc.
1945 & 1947 National Safety awards for no fatalities of passenger miles
1946-starts regular cargo service
http://news.delta.com/digital_index.cfm?section_id=
16. Home Depot
Founded 1978 by Bernie Marcus & Arthur Blank in Atlanta
Sells home improvement supplies at lower prices
2004, profits exceed $5 billion
Is located in all 50 states and internationally as well
Arthur Blank bought the Atlanta Falcons in 2002 is a well recognized owner in the NFL
http://corporate.homedepot.com/wps/portal/!
ut/p/c1/04_SB8K8xLLM9MSSzPy8xBz9CP0os3gDdwNHH0sfE3M3AzMPJ8MAF0sDKND388jPTdUvyHZUBAB6afqn/dl2
/d1/L2dJQSEvUUt3QS9ZQnB3LzZfMEcwQUw5TDQ3RjA2SEIxUEY5MDAwMDAwMDA!/
