We believe that while the current crop of youth has changed but still the hiring strategies have remained same since so many years. With evolving role of technology & social media it is very important for recruiters to engage the students.

1. HR Strategy for Young India
Strategic engagement for the future

2. Youth
Should it be a focus area for HR?

3. What did George Bernard Shaw say about communication?
He said that “the problem with communication is.. .
Current ways of communication
 Posters sent
 Lecture by GM/VP
 Career page on the website
 Presentation shared on the day
No measurability
Restricted engagement with
youth results in significant
inability to understand, engage
and influence them

4. I cannot speak to you in French
How does Young India communicate with each other?
 Mobile
 Calls
 SMS
 Internet
 Mails
 Content
 Social networks
 Twitter
How many companies are using
these medium to hire and retain?

5. Case studies from India and around the world

6. From (< 1 day) TO (> 1 year)
Paradigm shift in campus engagement with GenY
Engagement Pre Campus On Campus Post Campus
Lower internal costs for recruitment and attract better quality hires through early and consistent online
engagement
24*7 campus presence to engage Start "on-the -go" as and
Efficient and centralized online process
and identify top candidates across when hiring plans
th resulting in visibility and cost savings
colleges at 1/20 of regular cost finalize
Detailed Activity Chart
Zero Upfront Work: CoCubes brings a. Shortlist from  Online  Detailed MIS to
colleges online (final/pre-final year) “students following" assessment support strategy
b. Share "job profile" module with  Pre-boarding
Tools to engage with ppt and video "Live View" processes online
a. SMS/internet communication c. Students apply from  Interview  Keep hired
b. "Launch-a-contest" projects etc across India process mapped candidates warm
c. Content sharing module d. Plan efficient travel online and aware
d. Detailed company profile based on actual  Automated
e. "Expert Panel" for students numbers report
f. Engagement tools: SMS Polling, generation
Gallery, Events, SMS Hotline  Contingency
planning
Proprietary tool for identifying right
candidates

7. Measurable Pre and Post Hiring Engagement
Keep youth engaged and informed through internet and SMS, take feedback

8. Case Study: BPO firm with 15,000+ headcount
 Objective: saving cost due to efficiency, centralized place for hiring,
capturing student feedback
 Predicted student turnout within 20% : Challenge in the BPO sector
is low turnout of students. Our estimates beat TPO by over 300%
resulting in high travel cost and people time saved
 Created high brand awareness resulting in better prepared
candidates along with capturing feedbacks to improve process

9. Key Strategic Points for Engagement with Youth
 A single company does not have the means to engage youth for an
entire year
 One needs to engage the youth directly keeping the college
and the faculty in the loop. This shall benefit everybody, youth,
college and the company
 Sustained and measurable engagement with youth is necessary.
It is a way to attract top notch talent (each student has a family, a
brother probably more experienced looking for the right job)
 Cost Effective
 Technology as an enabler holds the key to reach out to a large
population

10. Thank You!!
CoCubes.com
3rd Floor, AIT, Sector 55, Gurgaon
0124-4234920