Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

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VerbalizeIt, a human-powered translation platform for businesses, was selected to appear on the popular Shark Tank TV show. Launching a completely revamped website, and recognizing the opportunity to convert six million viewers into customers, VerbalizeIt turned to SOASTA for cloud testing to ensure that their technology held up under the heavy spike in traffic. In this webinar, Kunal Sarda, COO of VerbalizeIt, will be discussing: VerbalizeIt’s road to Shark Tank and SOASTA How quickly they were able to test for the anticipated increase in Website Traffic Samples of user scenarios and tests conducted How web performance bottlenecks were uncovered and fixed Don’t miss this important webinar on performance testing

Tecnologia

Presents

Thriving in The Shark Tank

Webinar

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

A Success Event story
TODAY’S PRESENTERS

Kunal Sarda:
Ron Thompson
Brad Johnson:
COO & Founder
Principal Perf. Engineer
VP Product
Verbalizeit
SOASTA
SOASTA
Agenda
•
•
•

The Need
The Process
The Results

Questions:
Submit in chat box during event
© 2014 SOASTA CONFIDENTIAL - All rights reserved.

2

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

3

Single Line of
Code
GET https://api.verbalizeit.com/languages.(json/xml
)

API or
Web
Interface
Your Business
and Your
Customers

18,000+
Translators

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

4

an experience and price
synonymous with technology
solutions
A

Machine Translation
Cheap, quick. Not always effective.

B

A

B

Traditional Translation
Agencies
Quality, but expensive and lack
technology sophistication.

VerbalizeIt
Cloud-based, instant access to
crowdsourced human translation

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

5

Broad array of businesses leverage the
Verbalize it platform
Language Support for Travelers

Media Translation

Multilingual Customer Phone Support

Web, Mobile and Document Translation

| verbalizeit.com | kunal@verbalizeit.com
© 2014 SOASTA CONFIDENTIAL - All rights reserved.

6

Our road to Shark Tank

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

7

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

8

Fully cloud-based infrastructure (AWS)
Supporting web and mobile users
Elastic load balancing & auto scaling
Recommended monitoring
Cloud-based staging environment

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

9

+
New Technology

14 Million Eyeballs

New, highly disruptive cloud platform for businesses

Season finale of most successful season
(Emmy nominated)

New consumer mobile app
New online campaign launch with Rosetta Stone

Final spot of the show
6- 8 million viewers expected to tune in

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

10

Road to SOASTA
May 13: New technology platform and website
completed 3 days prior to Shark Tank airing
May 14: VerbalizeIt approaches Amazon Web
Services for advice on ensuring sufficient capacity to
handle the load. AWS recommends SOASTA
May 15: VerbalizeIt contacts SOASTA in the morning.
Load testing begins in the afternoon.

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

11

o There may be 6-8 million TV
viewers
o Planned for the worst,
hoped for the best
o Tuned for 10 million hits

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

12

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

13

New
system
ready!
May 13

Amazon…
“Call
SOASTA!”
…………………………………..Cloud
testing……………………………………..
May 15

May 14

CloudTest
OnDemand
Service

The big
day!

Build
Build
tests
tests

//Run
Run

//

//

//

May 17

May 16

//

//

//

Analyze
Analyze
Fix
Fix

Constant collaboration
Baseline testing

Caching
CDN
…

API
Rest calls
…

Auto scaling
Load
balancing
…

Real user
scenarios
…

System
Priming

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

14

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

15

o Ready the Load Balancers
o Warm the cache
o Warm cutover to REAL USERS

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

16

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

17

“Feeding Frenzy”several sharks
interested
Audible gasp from
camera crew when
we accepted deal
from O’Leary
Mark Cuban: “I’ll
end up competing
with these guys”
Season finale
received highest
ratings in history- 1
million new viewers
© 2014 SOASTA CONFIDENTIAL - All rights reserved.

18

o 100x Mobile downloads
o 700% increase in traffic
o Up to 30,000 visits per day
o 64 to 128 servers
o Zero downtime
o Avg. response time 300ms
o ROI – Broke even on CloudTest within one week

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

19

June
July
August
Sept
Oct
Nov

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

20

June
July
August
Sept
Oct

Unann
ounce
Nov
d
Rerun
!
December

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

21

o Growth
o Maintaining high quality user experience
o Global support/infrastructure
o Continual testing
o Recommendations?

© 2014 SOASTA CONFIDENTIAL - All rights reserved.

22

Thanks
RESOURCES

Interested in VerbalizeIt's translation offerings for
your business? Email kunal@verbalizeit.com
Upcoming webinars: soasta.com/knowledge-center

- This Friday, Feb. 21: “Getting Started with mPulse Lite”

Need a test, fast? CloudTest On-Demand
- email info@soasta.com
You’ll hear from us by tomorrow
Contact SOASTA:
www.soasta.com/cloudtest/
info@soasta.com
866.344.8766
Follow us:
twitter.com/cloudtest
facebook.com/cloudtest

www.SOASTA.com
© 2014 SOASTA CONFIDENTIAL - All rights reserved.

24

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Die aktuellen Facebook & Instagram Ausfälle verursachten nicht nur steigende Skepsis unter den Social Media-Nutzern, sondern focierten auch weitere Probleme, wie das Ansehen & Wahrnehmen dieser Marken. Ausfälle und langsames Laden von Webseiten wirken sich negativ auf den Ruf eines Unternehmens aus. In den Köpfen der Nutzer setzen sich langfristige Bedenken über das Unternehmen fest, die zu Nutzerabwanderung und sinkenden Umsätzen führen. In der heutigen Zeit gibt es einige Lektionen zu lernen, wenn man weiterhin Kunden gewinnen und einen guten Ruf genießen will: Performance ist alles, wenn es um Ihre Anwendungen geht. Registrieren Sie sich für das SOASTA Webinar und lernen Sie: Warum Website- und App- Performance einen neuen Ansatz des Testens fodern, Wie Sie durch eine kontextuelle Sicht eine bessere Einsicht in die Erwartungen und Online-Erfahrungen Ihre Kunden gewinnen, Wie Sie sich vor den Auswirkungen eines Website- Crash schützen

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SOASTA

Four best practices for performance testing mobile apps soasta and utopia

SOASTA

If your site were one second slower, how many of your visitors would bounce? If your site were one second faster, how many additional orders would you receive? Bottom line: Do you know what one second of latency is worth to your business? Traditional approaches to performance monitoring are fatally flawed. They measure performance only in a silo, telling you how long key actions took but not putting that information into a context you can use to improve the one metric that ultimately matters: revenue. Bridging this gap requires the collection of performance and business data together, and then analyzing this data using the proper analytic methods. Using modern Real User Monitoring (RUM) techniques, Buddy Brewer will show you how to quantify the impact even one second of latency has on key business metrics like bounce and conversion rate.

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SOASTA

SOASTA CloudTest on Demand ist die schnelle und kompetente Hilfe bei akuten oder drohenden Performance-Problemen Ihrer Web- oder Mobile-Applikationen - alles als Full Managed Service. Besuchen Sie unser Live-Webinar und erfahren Sie, wie Sie: Wie Lasttests innerhalb weniger Tage komplett durchgeführt werden – unabhängig von Größe, Geographie und Komplexität Wie durch Echtzeit-Analysen während des Lasttests bereits Optimierungen durchgeführt werden können Wie die hohe Expertise unserer Performance Engineers Sie auf ein neues Level der Performance hebt

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SOASTA

Testing mobile apps is different. There are more form factors, more combinations, more complexity and more users. You need a checklist to be sure you don't overbuild or under test. SOASTA and Utopia have the experience and technology you need to be successful. Join this free webinar and learn: The most common mobile app issues Missed areas like app interrupts, poor connections and device settings When to automate for functionality and performance Technology for end-to-end mobile testing How to collect mobile user information for continuous improvement Utopia Solutions Founder and CTO, Lee Barnes and the SOASTA team will share customer experiences and demonstrations that will help you cross off every critical element of your mobile testing checklist.

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SOASTA

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Trusting 3rd party content providers without full visibility puts your web and mobile business at risk with single points of failure (SPOF), outages and serious performance bottlenecks outside your control. Real User Monitoring (RUM) empowers you to set appropriate Service Level Agreements (SLAs) and delivers indisputable facts to keep your providers honest. But, you also need to know what to expect. In this webinar you’ll learn: Common third-party services and how to measure them with RUM Using synthetic monitoring services to know what to expect Understanding and testing for SPOF Setting reality-based SLAs with your providers Information sharing for full accountability Join Web Performance veteran Cliff Crocker for this free webinar on a hot issue.

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SOASTA

Whether you are a developer or seasoned tester, SOASTA’s CloudTest Lite is the fast, free, yet powerful solution that enables load testing from an early stage throughout the development cycle, even into production. Learn how to: • Quickly build tests with CloudTest’s visual test creation tools • Customise, compose, and run simple to complex test scenarios • Analyse test results in real-time through interactive, integrated dashboards

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SOASTA

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SOASTA

Whether you are a developer or seasoned tester, SOASTA’s CloudTest Lite is the fast, free, yet powerful solution that enables load testing from an early stage throughout the development cycle, even into production. Join us for a live webinar and learn how to: • Quickly build tests with CloudTest’s visual test creation tools • Customise, compose, and run simple to complex test scenarios • Analyse test results in real-time through interactive, integrated dashboards

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SOASTA

In this webinar, you will discover: How Real User Measurement delivers greater insight about your customers’ online interactions and takes the guesswork out of performance management testing Why Real Time Monitoring can tell you what is possible and help focus on delivering against key business metrics How mPulse can help set accurate goals based on how fast your website should be to meet end users expectations and demands

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SOASTA

Two key challenges to continuous load testing are provisioning a test system to handle the load and accessing load generators to drive the traffic. In this webinar from SOASTA & CloudBees, you will learn how to: Build realistic automated web performance tests and run them in Jenkins Architect and launch a test environment that auto-provisions in the cloud Manage a load generation grid to drive load tests in a lights-out mode Establish a performance baseline in your daily Jenkins reports

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Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

2. A Success Event story TODAY’S PRESENTERS Kunal Sarda: Ron Thompson Brad Johnson: COO & Founder Principal Perf. Engineer VP Product Verbalizeit SOASTA SOASTA Agenda • • • The Need The Process The Results Questions: Submit in chat box during event © 2014 SOASTA CONFIDENTIAL - All rights reserved. 2

4. Single Line of Code GET https://api.verbalizeit.com/languages.(json/xml ) API or Web Interface Your Business and Your Customers 18,000+ Translators © 2014 SOASTA CONFIDENTIAL - All rights reserved. 4

5. an experience and price synonymous with technology solutions A Machine Translation Cheap, quick. Not always effective. B A B Traditional Translation Agencies Quality, but expensive and lack technology sophistication. VerbalizeIt Cloud-based, instant access to crowdsourced human translation © 2014 SOASTA CONFIDENTIAL - All rights reserved. 5

6. Broad array of businesses leverage the Verbalize it platform Language Support for Travelers Media Translation Multilingual Customer Phone Support Web, Mobile and Document Translation | verbalizeit.com | kunal@verbalizeit.com © 2014 SOASTA CONFIDENTIAL - All rights reserved. 6

9. Fully cloud-based infrastructure (AWS) Supporting web and mobile users Elastic load balancing & auto scaling Recommended monitoring Cloud-based staging environment © 2014 SOASTA CONFIDENTIAL - All rights reserved. 9

10. + New Technology 14 Million Eyeballs New, highly disruptive cloud platform for businesses Season finale of most successful season (Emmy nominated) New consumer mobile app New online campaign launch with Rosetta Stone Final spot of the show 6- 8 million viewers expected to tune in © 2014 SOASTA CONFIDENTIAL - All rights reserved. 10

11. Road to SOASTA May 13: New technology platform and website completed 3 days prior to Shark Tank airing May 14: VerbalizeIt approaches Amazon Web Services for advice on ensuring sufficient capacity to handle the load. AWS recommends SOASTA May 15: VerbalizeIt contacts SOASTA in the morning. Load testing begins in the afternoon. © 2014 SOASTA CONFIDENTIAL - All rights reserved. 11

14. New system ready! May 13 Amazon… “Call SOASTA!” …………………………………..Cloud testing…………………………………….. May 15 May 14 CloudTest OnDemand Service The big day! Build Build tests tests //Run Run // // // May 17 May 16 // // // Analyze Analyze Fix Fix Constant collaboration Baseline testing Caching CDN … API Rest calls … Auto scaling Load balancing … Real user scenarios … System Priming © 2014 SOASTA CONFIDENTIAL - All rights reserved. 14

18. “Feeding Frenzy”several sharks interested Audible gasp from camera crew when we accepted deal from O’Leary Mark Cuban: “I’ll end up competing with these guys” Season finale received highest ratings in history- 1 million new viewers © 2014 SOASTA CONFIDENTIAL - All rights reserved. 18

19. o 100x Mobile downloads o 700% increase in traffic o Up to 30,000 visits per day o 64 to 128 servers o Zero downtime o Avg. response time 300ms o ROI – Broke even on CloudTest within one week © 2014 SOASTA CONFIDENTIAL - All rights reserved. 19

23. Thanks RESOURCES Interested in VerbalizeIt's translation offerings for your business? Email kunal@verbalizeit.com Upcoming webinars: soasta.com/knowledge-center - This Friday, Feb. 21: “Getting Started with mPulse Lite” Need a test, fast? CloudTest On-Demand - email info@soasta.com You’ll hear from us by tomorrow Contact SOASTA: www.soasta.com/cloudtest/ info@soasta.com 866.344.8766 Follow us: twitter.com/cloudtest facebook.com/cloudtest

Notas do Editor

What is the technology stack What does the infrastructure look like in the cloud? VerbalizeIt is a company that’s built on the cloud

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