2011 Mining Unique Information Sources & Deep Invisible-Hidden-Opaque Web Recap Final

Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services June 14, 2011
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.slideshare.net/ClosetLibrarian

http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use

 Definitions vary as to what it is / is not

 Many names – deep, invisible, hidden, opaque etc
Surface web is “visible” portion

 Baseline Research, particularly re size, dated
Term coined by Michael Bergman…

Shallenberger Intelligence Services

203.258.2383
917.591.6732 fax

Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 2

 Pages lower ranked due to Search Engine Optimization [SEO]

 Sites coded to exclude bots

 Dynamic content generated by page search – stats, etc

 Search engine chooses not cover whole site due volume of context

 Format – video/image w/o text/tags, or they’re incomplete

 Site/pages not connected with pages browser(s)
President & “Chief Archer”  Password protected pages

203.258.2383
917.591.6732 fax


Figure 1. Search Engines: Dragging a Net Across the Web's Surface


203.258.2383
917.591.6732 fax



203.258.2383
917.591.6732 fax

Q4 NPD Search &Portal Site Study, reported by Search Engine Watch

 Pearl Grow …

 ID Leakage Points [factoring in copyright & other IP concerns]

 Non Central Hosts of Content
 E. G. Content not controlled by “HQ”

 Surgical Manual Browsing

 Dark Web Browsers [also use pathfinders]

President & “Chief Archer”  Leverage Your {on & offline} Networks ….

203.258.2383
917.591.6732 fax


Conduct
Search

Evaluate What
You Find…

Mine the most on
point for more
ideas …

Anna F. Shallenberger Refine your search strategy,
President & “Chief Archer” Continue your investigation,
Shallenberger Intelligence Services Repeat process as needed…
203.258.2383
917.591.6732 fax



anna@targetedknowledge.com www.pearltrees.com
203.258.2383
917.591.6732 fax


Look For…
 Concepts/Terms/Catch Phrases etc

 Names – Experts/Reports/Publications
 URL Roots , e.g. are the most relevant loaded on the same part of site

 Revisit strategy adding incremental terms and/or
re-weighting / editing Boolean linkages

 Don’t forget the reverse
 What are key terms repeating in the “false drops”

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917.591.6732 fax


[factoring in copyright & other IP concerns]

 Analogy: Similar to emotional conversations,
where “speaker” may or may not
 Intend for public [or so much of them] to “hear” [have access to] it
 Fully comprehend others’ valuation of the information

 Understand originators perspective – “But I only told that to…
And they promised not to tell anyone…”

 Information Leakage Points
President & “Chief Archer”  Reuse by others – clients, ex employees

 Conference Presentations
203.258.2383
917.591.6732 fax  Case Studies or other Sales & Marketing Collateral
 Continuing Education [especially MBA classes]
http://closetlibrarian.blogspot.com  Social Media

Non Central Content Hosts, e. g. content not “HQ” controlled

 Branch offices of consultants, research firms, usually non-US

 Biz units migrating tech platforms [generally post-merger]

 Satellite campuses, larger academic institutions

 Event-driven sites – conferences, product introductions, etc…
President & “Chief Archer”  Non-merger partnerships / joint initiatives

203.258.2383  “Relationships” NEC–specialized social networks , non-profits..
917.591.6732 fax
[sometimes exec bios NOT pasted verbatim from corp site]


Dark Web / Specialized Browsers, etc


203.258.2383
917.591.6732 fax


Surgical Browsing
 Identify Potential High-Value Sites
 Navigate Manually
 Create Your Own Site Index Using a Browser

It can include
 Downloading {smaller} sites into Adobe to browse offline
 Looking for cross-linking to site, especially several layers in
 Locating historical content in caches or archiving sites
Be Careful
203.258.2383  While limiting searches by doc type [pdf etc] is effective
917.591.6732 fax
www.targetedknowledge.com Searchable layers can mask them behind other file types


Leveraging Who You Know, Digitally & Offline

 What do people in that field read, on & offline ?
What would they consider a waste of time?

A large part of the challenge is indexing…
 And you need to ID what they “miss”

 Sometimes there’s no GPS, must already know
where you’re going, or at least a mid-point…

203.258.2383
917.591.6732 fax


Needles in Haystacks aren’t invisible,
but they can be more work to locate
Some even hide in plain sight

Have a plan, but flex it as needed
Take good notes, bookmark good leads, save best hits
Might not find them again or they change

ALWAYS Consider the Source

Manage time spent, don’t get lost
Anna F. Shallenberger Be Flexible, but still…
Plan Ahead
203.258.2383
917.591.6732 fax


Planning Ahead

*AFS example based on model designed by KnowledgeInforrm

Based On Questions You
Are Seeking To Answer
ID Potential Sources, &
“Pearl Grow” From There


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ID/Target Sources
{categorization subjective – many fit multiple}

Influencers
Consultants / Think Tanks
Pollsters / Market Researchers
Academia
Governmental
NGOs & Advocacy Groups
Trade/Professional Associations
Other Niche Organizations
Businesses & Publishers, NEC
Aggregators/Re-packagers/Peer-Sharing , NEC
Anna F. Shallenberger PEOPLE NEC

203.258.2383
917.591.6732 fax


 Deep Web: Surfacing Hidden Value
www.brightplanet.com/images/uploads/DeepWebWhitePaper_20091015.pdf

 Marcus Zillman: Deep Web Research
www.llrx.com/features/deepweb2011.htm or www.deepwebresearch.info

 Chris Sherman @ Information Online
www.docstoc.com/Docs/Document-Detail-14.aspx?doc_id=84592274

 August Jackson [for SCIP] Getting Most ….
http://homepage.mac.com/cornfed/internetdeepweb.pdf

 Using Web Investigative Reporting Tool www.slideshare.net/tccj/web-as-investigative-tool or
http://campuscoverage.org/sites/default/files/Docs/Presentations/CCPInternet.ppt
Model & Analyze Deep Web
www.scribd.com/doc/59496007/Modeling-and-Analyze-the-Deep-Web-Surfacing-Hidden-Value
President & “Chief Archer”  Accurate & Efficient Crawling Deep Web
Shallenberger Intelligence Services www.scribd.com/doc/57147960/Accurate-And-Efficient-Crawling-The-Deep-Web-Surfacing-Hidden-Value

203.258.2383  Web & Twitter Archiving @ Library of Congress
917.591.6732 fax www.slideshare.net/nullhandle/web-and-twitter-archiving-at-the-library-of-congress
http://twitter.com/ClosetLibrarian CRS report to Congress www.docstoc.com/docs/84024621/CRS-Report-for-Congress

http://closetlibrarian.blogspot.com  How Much Information [UC Berkeley]
www.linkedin.com/in/annafayshallenberger http://www2.sims.berkeley.edu/research/projects/how-much-info-2003/printable_report.pdf

No member of a crew is praised for the rugged individuality of his rowing.
~Ralph Waldo Emerson
Thanks & Best Regards,

203.258.2383 cell
917.591.6732 fax

An experienced researcher, educator, author, blogger, strategist & consultant,
Anna Shallenberger, aka the ClosetLibrarian, was recently recognized in Best of
the Business Web & featured on SlideShare’s home page.

At SLA 2011 , Anna was a panelist for “Integrating with Sales & Marketing to
Capture & Deliver Intelligence” & led an "Intelligence Café“ discussion regarding
Unique Information Sources & the Deep Web. She was also a spotlight panelist
@ SLA 2010 & served as conference planner for the CI Division.


2011 Mining Unique Information Sources & Deep Invisible-Hidden-Opaque Web Recap Final

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2011 Mining Unique Information Sources & Deep Invisible-Hidden-Opaque Web Recap Final