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LOST LEADS
ALLUVIO
ALLUVIO
KEY STAFF
CLINT BROWN, CEO
HALEY KIESER, PROCESS ENGINEER
Alluvio’s team is
full of recovering
perfectionists who
are obsessed with
the flow of things.
ALLUVIO
Alluvio uses a systematic
approach to make an
organization’s workflow more
effective, more efficient, and
more capable of adapting to an
ever-changing environment. We
work with unique businesses
experiencing uncommon growth
challenges to achieve strategic
growth.
1. PAST PURCHASERS
ALLUVIO
HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
▸ 1. Ask to join email list
▸ 2. Post Purchase Emails
▸ 3. Follow up campaign
▸ 4. Loyalty Club
ALLUVIO
▸ 5. Surprise discount to return
▸ 6. Remind customer of earned points or discounts
▸ 7. Say thank you
▸ 8. Let them know you miss them
HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
ALLUVIO
▸ 9. Send reminders
▸ 10. Ask for feedback
HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
2. ABANDONED
SHOPPING CARTS
ALLUVIO
HOW TO GET ABANDONED CARTS TO BUY
▸ 1. Include a reminder of limited inventory
▸ 2. Offer limited time discount
▸ 3. Include short & sweet survey
▸ 4. Use visuals of what was in the cart
▸ 5. Include links to cart
ALLUVIO
▸ 6. Offer to help
▸ 7. Reminder of advantages: free shipping, ratings, etc.
▸ 8. Let them know how long you will hold their cart
HOW TO GET ABANDONED CARTS TO BUY
3. CONFERENCE
NETWORKING
4. SOCIAL MEDIA
FOLLOWERS
ALLUVIO
BENEFITS OF SOCIAL RETARGETING
▸ 1. Increase opportunities for conversion
▸ 2. Staying top-of-mind for prospects
▸ 3. Improved traffic and web conversions
▸ 4. Increase brand awareness
▸ 5. Boost email marketing campaigns
5. THEIR SPAM FOLDER
ALLUVIO
HOW TO AVOID THE SPAM FOLDER
▸ 1. Use of words
▸ 2. Attachments
▸ 3. Cleanliness
▸ 4. Maintain your score
▸ 5. Get on their safe list
6. YOUR SPAM FOLDER
ALLUVIO
HOW TO KEEP LEADS OUT OF YOUR SPAM
▸ 1. Regularly check your spam folder
▸ 2. Add leads in communication to your safe list
▸ 3. Use filters
7. BOTTOM OF YOUR FUNNEL
ALLUVIO
WHY AREN’T THEY BUYING?
▸ 1. No clear call to action
▸ 2. Asked incorrectly
▸ 3. Selling the wrong product
▸ 4. Infrequent contact
▸ 5. Too much contact
▸ 6. Unrelevant content
8. NEW EMAIL ADDRESS
ALLUVIO
BE PROACTIVE
▸ 1. Progressive profiling
▸ 2. Lead scoring
9. INBOX: ON VACATION
ALLUVIO
WHILE THEY ARE AWAY
▸ Task 1
▸ Reminder to review out of office replies
▸ Make note of data in email - store with your leads contact info
▸ Task 2
▸ Alerts you when your lead is back in the office
▸ Reach out with more personal email
10. SEA OF EMAILS
ALLUVIO
CREATE A SYSTEM
▸ 1. Utilize contact web forms
▸ 2. Implement inbox management system
▸ 3. Flag important messages for follow-up
▸ 4. Create automated follow up campaign
QUESTIONS?
INFO@ALLUV.IO

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How to Deal With Lost Leads

  • 2. ALLUVIO KEY STAFF CLINT BROWN, CEO HALEY KIESER, PROCESS ENGINEER Alluvio’s team is full of recovering perfectionists who are obsessed with the flow of things.
  • 3. ALLUVIO Alluvio uses a systematic approach to make an organization’s workflow more effective, more efficient, and more capable of adapting to an ever-changing environment. We work with unique businesses experiencing uncommon growth challenges to achieve strategic growth.
  • 5. ALLUVIO HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN ▸ 1. Ask to join email list ▸ 2. Post Purchase Emails ▸ 3. Follow up campaign ▸ 4. Loyalty Club
  • 6. ALLUVIO ▸ 5. Surprise discount to return ▸ 6. Remind customer of earned points or discounts ▸ 7. Say thank you ▸ 8. Let them know you miss them HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
  • 7. ALLUVIO ▸ 9. Send reminders ▸ 10. Ask for feedback HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
  • 9. ALLUVIO HOW TO GET ABANDONED CARTS TO BUY ▸ 1. Include a reminder of limited inventory ▸ 2. Offer limited time discount ▸ 3. Include short & sweet survey ▸ 4. Use visuals of what was in the cart ▸ 5. Include links to cart
  • 10. ALLUVIO ▸ 6. Offer to help ▸ 7. Reminder of advantages: free shipping, ratings, etc. ▸ 8. Let them know how long you will hold their cart HOW TO GET ABANDONED CARTS TO BUY
  • 13. ALLUVIO BENEFITS OF SOCIAL RETARGETING ▸ 1. Increase opportunities for conversion ▸ 2. Staying top-of-mind for prospects ▸ 3. Improved traffic and web conversions ▸ 4. Increase brand awareness ▸ 5. Boost email marketing campaigns
  • 14. 5. THEIR SPAM FOLDER
  • 15. ALLUVIO HOW TO AVOID THE SPAM FOLDER ▸ 1. Use of words ▸ 2. Attachments ▸ 3. Cleanliness ▸ 4. Maintain your score ▸ 5. Get on their safe list
  • 16. 6. YOUR SPAM FOLDER
  • 17. ALLUVIO HOW TO KEEP LEADS OUT OF YOUR SPAM ▸ 1. Regularly check your spam folder ▸ 2. Add leads in communication to your safe list ▸ 3. Use filters
  • 18. 7. BOTTOM OF YOUR FUNNEL
  • 19. ALLUVIO WHY AREN’T THEY BUYING? ▸ 1. No clear call to action ▸ 2. Asked incorrectly ▸ 3. Selling the wrong product ▸ 4. Infrequent contact ▸ 5. Too much contact ▸ 6. Unrelevant content
  • 20. 8. NEW EMAIL ADDRESS
  • 21. ALLUVIO BE PROACTIVE ▸ 1. Progressive profiling ▸ 2. Lead scoring
  • 22. 9. INBOX: ON VACATION
  • 23. ALLUVIO WHILE THEY ARE AWAY ▸ Task 1 ▸ Reminder to review out of office replies ▸ Make note of data in email - store with your leads contact info ▸ Task 2 ▸ Alerts you when your lead is back in the office ▸ Reach out with more personal email
  • 24. 10. SEA OF EMAILS
  • 25. ALLUVIO CREATE A SYSTEM ▸ 1. Utilize contact web forms ▸ 2. Implement inbox management system ▸ 3. Flag important messages for follow-up ▸ 4. Create automated follow up campaign