How Can Companies Develop Optimal Enterprise Mobility Strategy

How Can Companies
Develop An Optimal
Enterprise Mobility
Strategy?

We asked 16 Mobility Experts to give
what they deem the most important
piece of advice to successfully
implementing a mobility strategy and
reaping the benefits it can provide.
Here’s what they had to say

Be sure to get all of the key stakeholders
involved including: legal, human resources,
labor relations, and of course security
and compliance. Also, bring business
unit managers into the discussions with
decisions like who should get a company-provided
phone versus using their own
device and what kind of stipend (if any) the
company is going to pay that will have an
impact on employee satisfaction and go
beyond IT’s purview.
www.clicksoftware.com
Michael Finneran
Principal, dBrn Associates, Inc.

Users must be able to use whatever device
they prefer, execute any application they
require, and access any data stream they
need. On the other side, IT must be able to
control (and track) whatever users want to
use (bandwidth, computing, data, etc.) and
wherever users want to go, inside or outside
the enterprise network. Mobile networks,
while offering tremendous efficiency and
effectiveness gains, need to be protected
from both the known and the unknown user.
With thanks to the first Spiderman movie...
“With great power (mobility) comes great
responsibility (control).”
Mark Leavy
Chief Analyst, The First Tracks

Maribel Lopez
Principal Analyst, Lopez
Research LLC
A comprehensive mobile-aware development
and management strategy will be the
foundation of every successful business.
While there are numerous technical and
business challenges a company must address,
a mobile enablement strategy should include
at least the following areas:
Click here to read the
rest of Maribel’s advice...

It’s especially important for organizations
putting together their Enterprise mobility
strategy to be mindful of architectural
considerations. How does mobility fit into the
existing Enterprise Architecture strategy?
How can an organization leverage both
Cloud Computing and enterprise mobility to
address legacy application issues? And how
do mobile devices fit into existing application
architectures?
Jason Bloomberg
President, ZapThink
rest of Jason’s advice...

Dan Di Massa
Mobile Enterprise Adoption
Strategist, Innovi.Mobi
It all comes down to one word: Adoption.
We are starting to shake up the enterprise
mobility world, and shift the common
questions from “How much will this cost?”
and “How long to develop?”
to “Will it be adopted?”
rest of Dan’s advice...

Build a flexible strategy so you can pick the
right technology for the job. A lot of debate is
flying around the industry regarding HTML5
and native applications and which approach
is better. Each technology has its benefits and
drawbacks, but at the end of the day the key
to success is matching the right technology
with available skill sets to create applications
that meet requirements.
Peter Crocker
Founder & Principal Analyst,
Smith’s Point Analytics LLC
rest of Peter’s advice...

Think big and begin today. Developing an
enterprise mobility strategy can be a daunting
task. The pace of change in the mobile sector
is frenetic and the sphere of influence on
‘traditional’ IT decisions – when considering
trends like BYOD – provides sufficient
excuses to postpone any major initiatives.
However, the fundamental truths of the force
multiplier of mobile solutions as a result of
the advances we have witnessed with mobile
technology, the expanding mobile workforce,
and the proliferation of enterprise mobile use
cases, all point to an increasingly
mobile world.
David Krebs
Vice President, Enterprise Mobility &
Connected Devices, VDC Research
rest of David’s advice...

Kevin Benedict
Head Analyst, SMAC (Social, Mobile,
Analytics and Cloud), Cognizant
Technology Solutions
Understand where your business, market place,
competitors and industry are going with mobility
and anticipate that in your plan.
Considerations for a mobile strategy include
security for compliance, device management
for administration and application development
techniques for optimal user experience.
You cannot lose sight of analytics to deliver
personalization and services leveraging rich
context only possible from data harvested from
mobile interactions.
Larry Carvalho
Principal Consultant,
RobustCloud

Design & Develop like a startup, think like an
enterprise and be an IT service broker. Over
the last three years building mobile apps with
my global business unit partners for tablets
and phones, it has become very clear that
creativity, speed and flexibility are required at
all levels of a mobile strategy.
Jim Freeland
IT Manager, Medtronic
rest of Jim’s advice...

Your mobile strategy should be driven by
your specific business needs and business
opportunities. No other business is exactly
like yours. Understanding how a mobile
workforce with the right mobile tools can
enhance your business should be the key
driver for all decisions around mobility. With
a clear understanding of the jobs that your
mobile workforce will address, you can follow
the data to determine what devices, apps, and
infrastructure will be required to deliver the
business value safely and efficiently. BYOD
will continue to gain traction, so embrace it.
Brian Duckering
Manager Enterprise Mobility,
Symantec
rest of Brian’s advice...

Christian Gilby
Senior Manager, ShoreTel Mobility
Make sure your enterprise mobility strategy
can fulfill the following essential requirements:
(a) it drives costs down while increasing user
(b) it extends Enterprise communications to the
smartphones and tablets users know and love in a
secure and easy to use manner, and (c) it supports
integration with heterogeneous UC solutions from
multiple vendors allowing your enterprise flexibility
in their strategy. If not, maybe you need to
rethink things.
Chris Hazelton
Research Director,
Mobile & Wireless
The key to an effective deployment is to know the
who, what, and where of your organization before
developing any mobility policies. Who is using a
mobile device, what types of devices are they using,
and where is the data coming from that is going
out to those devices. That understanding more
than anything else will allow IT to properly and
effectively develop and, most importantly, enforce
realistic mobile policies for employees.

When it comes to developing a mobility
strategy, the first thing I’d say to enterprise
strategists is this: start with your employees.
The enterprise mobile environment is being
changed by a consumer-driven force, BYOD,
and every employee is first and foremost a
consumer. It makes no sense to have a policy
that doesn’t acknowledge and include the
input of the very people that are necessitating
its existence in the first place – keeping them
out of the loop is more likely to end with
people bypassing IT policies to find their own
(probably insecure) way of working; one of the
primary drivers of BYOD in the first place.
Richard Absalom
Analyst, Consumer Impact Technology
rest of Richard’s advice...

Jeffrey Wallace
Assistant Vice President, Cognizant
Mobile Services Practice
When working with clients in the formation of
the mobility strategy, here are some specific
things that I encourage them to consider
including: End user experience – How will
the end user use their mobile device once
the company has developed its solutions? If
you start from the experience perspective, it
allows you to back into what you need to do in
order to deliver an optimal experience.
rest of Jeffrey’s advice...

Find the right balance between security
and flexibility. With flexibility comes
improved adoption, efficiency, and corporate
productivity. An overly heavy-handed
enterprise mobile security approach for
the sake of security, on the other hand, will
only further create onerous IT policies and
hurdles that reduce employee satisfaction and
productivity of the workforce.
Not to mention, it’s an extra burden to
administer and manage.
Gavin Kim
Chief Commercial Officer,
NQ Mobile

We hope you learned
something in our presentation!
To learn more about Enterprise
Mobility please visit:
The ClickSoftware Blog
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How Can Companies Develop Optimal Enterprise Mobility Strategy

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How Can Companies Develop Optimal Enterprise Mobility Strategy