How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI
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How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI
- 1. How 200,000 companies including Century 21, Intercom, Reputation Squad, Workable, and Geckoboard increased their media monitoring ROI with mention. bit.ly/mentionmasterclass MASTER CLASS April 22nd, 2014
- 2. Clément Delangue Head of Marketing clement@mention.com @ClementDelangue Alex Manthei Community Manager alex@menton.com @xoalexo Daniel Truax Client Success Manager daniel@mention.com @Dan_Trx The team @mention
- 3. Mention for ! 1. High-level Monitoring 2. Community Management 3. Lead Generation 4. Consulting 5. API & Integrations
- 4. Demo: insideintercom & The mention company alert bit.ly/how-we-track
- 6. What is high level media monitoring? • Every source • Real-time • Mobile • Company culture mention.com/success-stories/startups
- 7. mention.com/success-stories/startups Intercom is a customer management tool for web businesses. The startup has raised more than 7 million dollars from investors like Biz Stone and 500 Startups.
- 8. Des Traynor Co-founder of Intercom “It's been very useful for listening to what people are saying about our product and our content on the web, on websites like Hacker News, Quora, Reddit, Google Groups, or anything else…Thanks to mention, we found a meetup in Atlanta where people were having an Intercom install party and we were able to reach out to send over some beers for them. Literally, that is something we couldn't have done if mention didn't exist.” mention.com/success-stories/startups
- 9. mention.com/success-stories/startups High level media monitoring isn’t only about finding when you’ve been mentioned online. It’s about taking action, developing brand voice, and standing out. ! Being memorable.
- 10. How does a Community Manager for one of the largest real estate companies in the world use mention? • Multiple social accounts • Schedule content with Buffer • Collaborate • Get back to everyone
- 11. bufferapp.com Buffer integration • Content discovery, curation • Scheduling in app • Weekends, weekends, weekends
- 12. mention.com/buffer “You’ll probably need to use other tools to keep track of what people are saying about your brand around the web. ! Mention covers this area so well that it makes perfect sense for us to team up.”
- 14. Pro tip: Giphy + mention giphy.com
- 15. “5 Ways to Make Customers Ambassadors Without a Referral Program” • Make your support social-first • Go the extra mile • GIFs go a long way • Always reply bit.ly/customer-ambassadors
- 16. • Monitor industry, competitors • Jump in, introduce, engage with content • Multiple acquisition channels • Insert yourself into the conversation How do you find and convert leads with mention?
- 17. bit.ly/front-mention “Leveraging Twitter To Find Beta Testers: a Real Use Case With mention”
- 18. Workable is a simple and beautifully designed recruiting tool for fast-growing companies. It replaces tedious enterprise software and excel sheets with straightforward, cloud-based service. workable.com
- 19. What works for Workable ! • Targeted long tail keywords ! • Get to leads before they go cold ! • New opportunities based on competitor analysis, where they’re weak ! • ROI is about maximizing your time as well workable.com
- 20. 4-5 converts from other services every week through mention ! Great ROI at $29 a month ! Respond within 5 minutes and present Workable as an option "I can do it all through mention...it's not a tool we'll ever have to replace." Rob Long VP Business Development at Workable workable.com
- 21. “Hearing what your competitors claim they can do is easy…Finding out what they can't do is much harder.” Support Centers are pulled up by mention too, so you can judge your competitors. ! Find out who’s hiring & for what. workable.com
- 22. workable.com
- 23. • Track statistics, sentiment • Always be exporting • White-label • Combine experience with smart tech How do you consult mention’s quantitative analytics to draw conclusions with high added value? mention.com/success-stories/ereputation
- 24. Reputation Squad is an online reputation management agency. Their method: combining human expertise with technological tools. bit.ly/mention-e-reputation
- 25. “We use mention for two main reasons. First, for the implementation of alerts on behalf of our customers, allowing us to monitor in real-time the exhaustive list of keywords that pertain to them. And second, for the exporting of statistics, contributing to our qualitative analysis and recommendations, and to the assessment of the impact that our actions make.” Albéric Guigou Co-founder at Reputation Squad bit.ly/mention-e-reputation
- 26. Demo: Exporting, custom date range
- 27. • Better features for your users • Widgets, live dashboards, client testimonials • Rapid implementation • Connections with your favorite apps What can mention API and integrations bring to your app, website, or service? dev.mention.com
- 33. Increase your ROI with mention by ! 1. Replying w/ company culture 2. Support = social-first 3. Make leads happen 4. Competitive intel 5. Integrating what you’re using
- 34. Go custom with your own dedicated media monitoring expert ! Email daniel@mention.com
- 35. Get in touch with our team at any time. @mention contact@mention.com tel: +1 (646) 568-9834