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Candidate Experience
E n g a g e T h e m o r E n r a g e T h e m!
Candidate Experience Awards by the #s


         2012
     •    100s
     •    90
     •    62
     •    44
     •    37
     •    17,500
     •    7+1
Definitions are Important:
What is the Candidate Experience?

   … the attitudes and opinions that people
   form while seeking to work for your firm…

  … regarding your recruiting process;
  the stakeholders in the process; the work itself;
  your company as a place to work…



… the subsequent actions of the candidates
and their impact on the performance of your company.




     Source: CareerXroads Candidate Experience monograph, March, 2011
Lesson # 1 – “Know My Value”

       company performance
Sales                    Retention
Compensation                 Hire
                             Conversion
                                   Rate




                  Candidate Quality
new hire time to perform
How Candidates saw the
     Employers…
  before they applied
How Likely Are You To Tell Your “Inner Circle” of
   Friends About How You Were Treated?

              Bad                                    Good
              Exp.                                   Exp.
 48.5%                                                      58.5%




                     14.3%                    8.2%




                             Very Un-Likely
Very Likely                                                 Very Likely
 To Share                                                    To Share
Lesson # 2 – “Walk in My Shoes”




Source and apologies: Non Sequitur, Wiley Miller 8/28/10
53% of recruiters..have applied to their own jobs.




                                                                   Source: CareerXroads survey, 2011

                                                 BUT ONLY 7% of
                                                      Employers…
                                             have EVER attempted to
                                                „MYSTERY-SHOP‟
                                              their recruiting process
                                         Source: CareerXroads Colloquium survey, 2011




 http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256
Lesson # 3 – “Hear Me Now”
Who listens to candidates when they APPLY?


                55 employers said,                                  7.9 % of 6,652
                                                                    candidates said


                                   46.3%
                                   “No”
                                                                     “I was asked before beginning
                                                                      the application if I would be
               46.3%                  7.3%                             willing to provide feedback
           “Some”                   2.4%                           immediately after completing the
                                                                               application”.
                                        “Yes”
                                                 Even those
                                                 who abandon
Source: thecandidateexperienceawards.org, 2011   the application
Who listens to FINALISTS for their feedback?

         55 Employers said,
                                                68% of
                 “Yes” [after]               2,162 Finalists
“Yes” [before]                                   said.,
                  22.0%
          7.3%                                       “No”

                          19.5%
                          “Some”
           51.2%
             “No”

                                   Source: thecandidateexperienceawards.org, 2011
Lesson # 4 – “Speak Clearly”
Align communication methods to your audience
Align Communication methods to your audience
Align Communication methods to your audience




  Source: mobile recruiting camp presentation, Chris Hoyt, Pepsico, Fall, 2011
Expert Riders


                21
Lesson # 5 – “Answer Truthfully”




How frequently does this position come open?
What is the profile of the last person
to compete successfully for this position?
What happened to the previous incumbent?
Lesson # 6 – “Deliver What You Promise”
2003 - Vinnie Boombotz
                                        Credit and Collections Supervisor

                                        2004 - Gold E. Locks
                                        Marketing Assistant

                                        2005 - Josh Randall
                                        Recruiting Team Leader
             2010 – Jack Coostow
             Environmental Technician   2006 – Ted E. Baer
                                        Administrative Assistant
2011 – Chris Kringle
                                        2007 – Morris (M.R.) Goodbar
Security Systems Programmer             MBA Graduate
                                        2008 – James (Jim) Knee Cricket
2012 – Charles Brown
                                        Sales
Marketing Assistant
                                        2009 – William B. Baggins
                                        Accounting
From the Offer to the Seat,
It’s the ‘Lack of Love Tour’



       Only 28
      companies
     told Charles
        Brown
    he did not get
        the job
      or was not
       qualified.



      CareerXroads
 Brown Bag Lunch Webinar
     Mystery Shopping
        May, 2012
From the Offer to the Seat,
It’s the ‘Lack of Love Tour’




     7 companies
     gave Charles
     a reference #
      (that no one
         will ever
       remember)



      CareerXroads
 Brown Bag Lunch Webinar
     Mystery Shopping
        May, 2012
From the Offer to the Seat,
It’s the ‘Lack of Love Tour’




     WLGrace,US
      AA, Zappos
      etc. allowed
       Charles to
       check his
     Status – Best
        Practice



      CareerXroads
 Brown Bag Lunch Webinar
     Mystery Shopping
        May, 2012
How Employers treat unqualified candidates




                    Required

                                                  Not Required
                     …w/ feedback
                                                 Nothing

                      other


Source: thecandidateexperienceawards.org, 2011

                                                            31
How [7,500] candidates said they were rejected:




                            Source: thecandidateexperienceawards.org, 2011
How Sage delivers on its promises




    …our online application can be completed
    in less than two minutes.

         …all candidates…reviewed
         and communicated…1-20 days.
Zappos


Hi Charles,
Thank you so much for giving us the opportunity to consider you
for our Merchandise Planning Analyst position at Zappos.com,
Inc. or its affiliates.

I wish I had better news for you, but after reviewing your
background and experience against the position requirements, we
just felt that there wasn't a strong enough match.

I really appreciate the time you took to apply and know how time
consuming and stressful a job search can be.

Please know that we will definitely keep your information on file
for future potential matches and wish you the best in the
meantime.

Respectfully,
The Zappos Family Recruiting Team
a World-class acknowledgement

                          Thank you
                          (be specific)

                          Brand
                          (again and again)


                          Create
                          Expectations



                          Promise closure


                          Manage feedback
L. C a n d i N a t L E R u lN E D- 2 0 1 2
   ESSO d S e AR es



         #1 – “Know My Value”
         #2 – “Walk in My Shoes”
         #3 – “Hear Me Now”
         #4 – “Speak Clearly”
         #5 – “Answer Truthfully”
         #6 – “Deliver What You Promise”
CareerXroads
mmc@careerxroads.com
   732-821-6652




                       Good Hunting!
Number of Resources Supporting Recruiting



45.0%

40.0%

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%
        Under 10   11-25          26-50        51-100         101-200   Over 200

                     2011 Response Percent   2012 Response Percent
# of Applicants and # of Unqualified



                             2012 Response    2011 Response




             Less than 10%



                11% - 25%



                26% - 50%



                 51%- 75%



                76% - 90%



             More than 90%


                         0.0%      10.0%     20.0%   30.0%    40.0%
Solutions used in Recruiting


     2012 Response Yes Multiple   2012 Response Yes - One   2012 Response - Exploring

90
80
70
60
50
40
30
20
10
 0
Who are the candidates in our survey?


We are diverse: (3% declined to answer)

The Silent Generation (born in or before 1945)                0.8%    60/40 split Male/ Fem
Baby Boomer Generation (born between 1946 - 1964)            29.6%

Generation X (born between 1965 - 1981)                      39.9%
                                                                     We get Social for finding our next
Millennial Generation (born between 1982 - 1995)             25.7%   career:
Generation Z (born in or after 1996)                          0.8%   LinkedIn                    65.3%
                       :
                                                                     Facebook                    38.5%
                                                                     Google+                     26.9%
We applied to
                                                                     Glassdoor                   17.2%
Experienced salaried position (3+ yrs experience)            31.1%   Twitter                     12.9%
Hourly wage position                                         29.9%   BeKnown                      4.2%
Management salaried position                                 14.8%   BranchOut                    4.1%
                                                                     Indeed                       3.6%
Entry level salaried position (0-2 yrs experience, college           Other (CareerBuilder,
                                                             12.0%
new graduate)                                                        Plaxo, Quora,               10.1%
                                                                     FourSquare, etc.)
Sr. Leadership (Director, Executive)                         4.9%
Other (internship, seasonal, contract)                       7.3%


    11/15/2012                            TalentBoard 2012                     41

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Gerry Crispin Shares the Candidate Experience Awards at the Best Recruiter Celebration

  • 2. E n g a g e T h e m o r E n r a g e T h e m!
  • 3. Candidate Experience Awards by the #s 2012 • 100s • 90 • 62 • 44 • 37 • 17,500 • 7+1
  • 4.
  • 5.
  • 6.
  • 7. Definitions are Important: What is the Candidate Experience? … the attitudes and opinions that people form while seeking to work for your firm… … regarding your recruiting process; the stakeholders in the process; the work itself; your company as a place to work… … the subsequent actions of the candidates and their impact on the performance of your company. Source: CareerXroads Candidate Experience monograph, March, 2011
  • 8. Lesson # 1 – “Know My Value” company performance Sales Retention Compensation Hire Conversion Rate Candidate Quality new hire time to perform
  • 9. How Candidates saw the Employers… before they applied
  • 10. How Likely Are You To Tell Your “Inner Circle” of Friends About How You Were Treated? Bad Good Exp. Exp. 48.5% 58.5% 14.3% 8.2% Very Un-Likely Very Likely Very Likely To Share To Share
  • 11. Lesson # 2 – “Walk in My Shoes” Source and apologies: Non Sequitur, Wiley Miller 8/28/10
  • 12. 53% of recruiters..have applied to their own jobs. Source: CareerXroads survey, 2011 BUT ONLY 7% of Employers… have EVER attempted to „MYSTERY-SHOP‟ their recruiting process Source: CareerXroads Colloquium survey, 2011 http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256
  • 13. Lesson # 3 – “Hear Me Now”
  • 14. Who listens to candidates when they APPLY? 55 employers said, 7.9 % of 6,652 candidates said 46.3% “No” “I was asked before beginning the application if I would be 46.3% 7.3% willing to provide feedback “Some” 2.4% immediately after completing the application”. “Yes” Even those who abandon Source: thecandidateexperienceawards.org, 2011 the application
  • 15.
  • 16. Who listens to FINALISTS for their feedback? 55 Employers said, 68% of “Yes” [after] 2,162 Finalists “Yes” [before] said., 22.0% 7.3% “No” 19.5% “Some” 51.2% “No” Source: thecandidateexperienceawards.org, 2011
  • 17. Lesson # 4 – “Speak Clearly”
  • 18. Align communication methods to your audience
  • 19. Align Communication methods to your audience
  • 20. Align Communication methods to your audience Source: mobile recruiting camp presentation, Chris Hoyt, Pepsico, Fall, 2011
  • 22. Lesson # 5 – “Answer Truthfully” How frequently does this position come open? What is the profile of the last person to compete successfully for this position? What happened to the previous incumbent?
  • 23.
  • 24.
  • 25.
  • 26. Lesson # 6 – “Deliver What You Promise”
  • 27. 2003 - Vinnie Boombotz Credit and Collections Supervisor 2004 - Gold E. Locks Marketing Assistant 2005 - Josh Randall Recruiting Team Leader 2010 – Jack Coostow Environmental Technician 2006 – Ted E. Baer Administrative Assistant 2011 – Chris Kringle 2007 – Morris (M.R.) Goodbar Security Systems Programmer MBA Graduate 2008 – James (Jim) Knee Cricket 2012 – Charles Brown Sales Marketing Assistant 2009 – William B. Baggins Accounting
  • 28. From the Offer to the Seat, It’s the ‘Lack of Love Tour’ Only 28 companies told Charles Brown he did not get the job or was not qualified. CareerXroads Brown Bag Lunch Webinar Mystery Shopping May, 2012
  • 29. From the Offer to the Seat, It’s the ‘Lack of Love Tour’ 7 companies gave Charles a reference # (that no one will ever remember) CareerXroads Brown Bag Lunch Webinar Mystery Shopping May, 2012
  • 30. From the Offer to the Seat, It’s the ‘Lack of Love Tour’ WLGrace,US AA, Zappos etc. allowed Charles to check his Status – Best Practice CareerXroads Brown Bag Lunch Webinar Mystery Shopping May, 2012
  • 31. How Employers treat unqualified candidates Required Not Required …w/ feedback Nothing other Source: thecandidateexperienceawards.org, 2011 31
  • 32. How [7,500] candidates said they were rejected: Source: thecandidateexperienceawards.org, 2011
  • 33. How Sage delivers on its promises …our online application can be completed in less than two minutes. …all candidates…reviewed and communicated…1-20 days.
  • 34. Zappos Hi Charles, Thank you so much for giving us the opportunity to consider you for our Merchandise Planning Analyst position at Zappos.com, Inc. or its affiliates. I wish I had better news for you, but after reviewing your background and experience against the position requirements, we just felt that there wasn't a strong enough match. I really appreciate the time you took to apply and know how time consuming and stressful a job search can be. Please know that we will definitely keep your information on file for future potential matches and wish you the best in the meantime. Respectfully, The Zappos Family Recruiting Team
  • 35. a World-class acknowledgement Thank you (be specific) Brand (again and again) Create Expectations Promise closure Manage feedback
  • 36. L. C a n d i N a t L E R u lN E D- 2 0 1 2 ESSO d S e AR es #1 – “Know My Value” #2 – “Walk in My Shoes” #3 – “Hear Me Now” #4 – “Speak Clearly” #5 – “Answer Truthfully” #6 – “Deliver What You Promise”
  • 37. CareerXroads mmc@careerxroads.com 732-821-6652 Good Hunting!
  • 38. Number of Resources Supporting Recruiting 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Under 10 11-25 26-50 51-100 101-200 Over 200 2011 Response Percent 2012 Response Percent
  • 39. # of Applicants and # of Unqualified 2012 Response 2011 Response Less than 10% 11% - 25% 26% - 50% 51%- 75% 76% - 90% More than 90% 0.0% 10.0% 20.0% 30.0% 40.0%
  • 40. Solutions used in Recruiting 2012 Response Yes Multiple 2012 Response Yes - One 2012 Response - Exploring 90 80 70 60 50 40 30 20 10 0
  • 41. Who are the candidates in our survey? We are diverse: (3% declined to answer) The Silent Generation (born in or before 1945) 0.8% 60/40 split Male/ Fem Baby Boomer Generation (born between 1946 - 1964) 29.6% Generation X (born between 1965 - 1981) 39.9% We get Social for finding our next Millennial Generation (born between 1982 - 1995) 25.7% career: Generation Z (born in or after 1996) 0.8% LinkedIn 65.3% : Facebook 38.5% Google+ 26.9% We applied to Glassdoor 17.2% Experienced salaried position (3+ yrs experience) 31.1% Twitter 12.9% Hourly wage position 29.9% BeKnown 4.2% Management salaried position 14.8% BranchOut 4.1% Indeed 3.6% Entry level salaried position (0-2 yrs experience, college Other (CareerBuilder, 12.0% new graduate) Plaxo, Quora, 10.1% FourSquare, etc.) Sr. Leadership (Director, Executive) 4.9% Other (internship, seasonal, contract) 7.3% 11/15/2012 TalentBoard 2012 41

Notas do Editor

  1. Mellissa Mounce at PNC Bank- keep asking why is it that way. Voice of the customer versus voice of every stakeholder