1. MAKING THE BUSINESS
CASE
FOR A BRANDED
MOBILE PAYMENT
APP

2. The market is primed for mobile
payments…

3. The market is primed for mobile
payments…
By 2017, global mobile payment
transaction volume is forecasted to
reach a staggering $721 billion.
Source: Statista

4. Sources:
Payments Cards & Mobile
US Federal Reserve Board
Consumer
attitudes
are
changing…

5. Sources:
Payments Cards & Mobile
US Federal Reserve Board
Consumer
attitudes
are
changing…
96% Believe mobile payments provide
improved transaction experience

6. Sources:
Payments Cards & Mobile
US Federal Reserve Board
Consumer
attitudes
are
changing…
96%
17%
Believe mobile payments provide
improved transaction experience
Smartphone users who have made
a point-of-sale payment using their
mobile phone in the past year

7. Cite convenience as the most
positive aspect of mobile payments
Sources:
Payments Cards & Mobile
US Federal Reserve Board
Consumer
attitudes
are
changing…
96%
17%
94%
Believe mobile payments provide
improved transaction experience
Smartphone users who have made
a point-of-sale payment using their
mobile phone in the past year

8. How Can Businesses
Capitalize on Mobile
Payments?

9. Third
Party
Platforms
Digital wallets like Apple Pay and
Google Wallet allow merchants to
accept mobile payments at POS.

10. Branded
Mobile
Apps
Developing a branded mobile app
allows merchants to enable mobile
payments at POS, with the added
benefit of loyalty and analytics
integration.

11. Choosing Between A
Third Party Or
Branded App Depends
On Your Objectives…

12. Third Party Platforms
Enable customers to pay
with mobile devices

13. Third Party Platforms
Faster transaction times
and increased efficiency at
checkout


14. Third Party Platforms
 Increase convenience for
customers

15. Third Party Platforms
Retain control over
customer data, insights,
and trends
✕

16. Third Party Platforms
Retain control over
customer data, insights,
and trends
✕
Third-party platforms remove merchant control
over customer data and analytics. This limits
ability to gain valuable insight into customer
trends and behavior

17. Third Party Platforms
Integrate loyalty programs✕

18. Third Party Platforms
✕
“While there is a strong technological
infrastructure to enable mobile payments, the
same doesn’t exist for easy integration into
mobile rewards programs.”
- Steven Norton, WSJ
Integrate loyalty programs

19. Branded Mobile Payment Apps
Enable customers to pay
with mobile devices

20. Branded Mobile Payment Apps
 Faster transaction times
and increased efficiency at
checkout

21. Branded Mobile Payment Apps
 Increase convenience for
customers

22. Branded Mobile Payment Apps
 Retain control over
customer data, insights and
trends

23. Branded Mobile Payment Apps
 Retain control over
customer data, insights and
trends
Branded apps are closed loop, allowing
merchants to capture data on transactions,
buying habits, popular items, and customer
insights
customer trends and behavior

24. Branded Mobile Payment Apps
 Integrate loyalty programs

25. Branded Mobile Payment Apps

Branded apps are the ideal way to integrate
mobile payments and loyalty into a single
platform that is managed by your brand rather
than a third-party. This solution has proven
hugely successful for companies like Starbucks
and Tim Hortons.
Integrate loyalty programs

26. GET IN TOUCH
PHONE
647 - 361 - 8401
WRITE
sales@clearbridgemobile.com
WEBSITE
http://clearbridgemobile.com